How to conduct microblog marketing in the "micro" era of enterprises

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The "fire" of Weibo has been seen by the world, with the heat of Weibo, a variety of micro-bo marketing immediately, and this cheap can even say that the free marketing method has entered the eyes of the owners of small and medium-sized enterprises, all want to be in this field a bowl of soup, especially 7 days, Greentree Inn, Speed 8 Hotel Weibo marketing success, More accelerated the company to enter the footsteps of micro-bo, but for this new thing, most enterprises still helpless, do not know how to start. Whether you are a personal, or business owner, as long as you want to learn, understand, engage in micro-blog marketing, read this article, I believe you will be helpful.

I. Perfecting the basic information of Weibo

No matter what kind of marketing platform, free or charge, the basic information of the enterprise is always required, take our commonly used business-to-business marketing platform to say, do not fill in the basic information of the enterprise, any business-to-business platform is not to release the supply and demand information, Micro Bo is no exception, if you really intend to "march" micro-bo field, Avatar , notes and other basic information must be filled in, and finally must pass the official certification, the benefits of certification is to form a better image of authority, micro-blog information can be included in the external search engine, more easily spread, but there is a bit bad, that is, the audit of information may be more stringent.

Second, the release of micro-blog content must pay attention to skills

1, micro-blog content to remember uninteresting, because the spread of micro-blogging, fans are forwarded to the fans, and fans of fan to forward to other fans, if the micro-blog content is insipid, it is difficult to arouse interest, and how to talk about forwarding. Micro-blog content as far as possible diversification, the best each text with pictures, video and other multimedia information, so have a better browsing experience;

2, micro-blog content as far as possible include the right topic or label, in order to facilitate micro-blog search;

3, the content of the release to have value, the content is best original, for example, to provide special or discounted information, within a limited period of merchandise discount activities, can bring good transmission effect, but also unexpected events or public concern topic;

4, the content should avoid "three vulgar", with interest, readability, novelty humor, touching cordial or knowledge for good, this can not only improve the microblogging "forwarding force", more can increase the "live powder number."

5, microwave content to be updated regularly, five-10 information per day, not a few bursts of information within one hour, seize the peak posting time update information. If the housing enterprise or intermediary microblogging, should be institutionalized, day-to-day. In this way, can be imperceptibly set up its brand image.

6, Weibo last sentence is also very important, has a guiding role, you can ask questions to guide the message, or "Please forward" bootstrap forwarding.

Three. Interaction is the most important thing to do Weibo

Do microblogging marketing, avoid narcissism, write Micro Bo is their own business, have their own positioning, the formation of their own style is important, but as a corporate microblogging, as a marketing tool, you can not be Toda, narcissistic. If you want to expand the impact of Weibo, you should actively participate in the current hot topic discussion. And the industry bosses, predecessors, more should show its demeanor, timely reply to the evaluation of fans and problems. Participate in forwarding and commenting, actively search industry related topics, and actively interact with users. Regular award-winning activities, offering free prize encouragement, can bring fast fan growth and increase its loyalty.

Weibo is "fire" because of its strong interaction, if it is only to read or write, not timely feedback, is "marketing"; Weibo forwarding is a good opportunity to display their own, but not to repeat the forwarding, but not to comment, because in this process is the perfect time for self marketing. When forwarded, it can attract the attention of people with the same ideas and interests. "Weibo marketing" the key is "fan volume", "fans" more naturally more spread.

Iv. pay attention to the quality of Weibo fans

In the micro-Bo marketing in full swing today, the emergence of zombie powder in the micro-Bo to enterprises or individuals to bring the benefits of a major discount, the quality of Weibo's fans is also gradually being recognized as a microblog with 100,000 of fans posting a single message and forwarding only single-digit digits, which is meaningless.

It is not who you know, but who knows you, not who influences you, but who you influence. Focus on industry celebrities or reputable organizations, make good use of finding friends, and increase the forwarding rate and comment rate of fans. Content topics to be specific, content to be accompanied by keywords, to facilitate high-quality users to search.

V. Use microblogging to do marketing must pay attention to the way

1, the Enterprise Micro-blog content must be formal, the enterprise's micro-blog must be official, the content of the dissemination must be official, the content is more formal, can be the first time to release the latest dynamic enterprises, the external display of corporate brand image, to become a low-cost media.

2, Enterprise Micro-blog marketing is not specifically used to send ads. The essence of microblogging is to share communication, is a social interaction platform, rather than a special marketing tool, so once you turn Weibo into an advertising platform, the number of fans may only be reduced not increase. In the "micro" era today, some people put forward the concept of 1:10, send 10 messages, at most can only send a piece of information related to your business, is very reasonable.

3, the use of their own micro-blog to publish valuable content, when a micro-blog issued can be more than @ and CC several related people, so that they can get their reply or forward, indirectly increase the microblogging by more people see the probability of exposure, to increase popularity. That is, we usually push each other, a person is not to play Weibo, the team is the most important.

4, the use of other people's Micro-blog promotion, through the third party microblogging advertising platform, the release of promotional tasks, using other people's microblog to help you publish business information.

5, the ability of the enterprise must belong to set up their own micro-bo skin, which is also a good way of publicity.

Weibo is the representative of social media, it must be a social trend, there must be some enterprises to win, those enterprises have a common characteristics: respect for fans, pay attention to Word-of-mouth, forward-looking, you can do it? Grasp the new media of the micro-era, I believe that the enterprise will have a new surprise.

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