How to manage risk in synchronous marketing?

Lin, a basketball player, became a popular star outside the field. During his knee surgery, the fans watched him and worried about whether he could play. After the operation, he decided to go into the http://www.aliyun.com/zixun/aggregation/1560.html ">facebook chat with the fans."

Those who care about the Jeremy Lin brand will also be very concerned about a live exchange with a big star and worry about what will go wrong. The task of a brand manager is mainly to manage the brand. This means that he wants to turn a semi-finished product into a perfect image.

In such a brand new era, with the rapid development of technology, people need a brand without filtration, hoping to have direct contact with the brand and exchange. For a good business, direct communication is not just about interacting with consumers, but more importantly, providing the excitement that the brand needs. Opening an online channel of communication means there is a risk that, if administered correctly, more opportunities and user participation can be achieved.

Risk management is one of the core aspects of doing business, which is what people have been learning in business school. Generally, risk management means risk deletion, or at least risk reduction.

The risk is acceptable to some extent, but it must arouse concern. The standard for measuring a good risk-management talent is determining the extent to which he can remove the risk.

In a marketing campaign, you need to take the following five steps to eliminate risk. If you do this, your online and digital media will enter a new, exciting phase.

The first step is to develop a complete plan. Don't take risks at first. You need to identify a firm plan and strategy that will bring value to you. You need to start with a solid place.

The second step is to design some subversive. Start with a solid plan and consider adding some subversive. This will not happen synchronously and you need to launch exciting things in the middle of marketing, which may be a great coupon for a limited 20 minutes.

Step three, enter the scene. There is no substitute for bringing marketing campaigns to the world of video or live broadcast. Find a way to integrate this directly into your marketing campaign.

The fourth step is to interact with everyone. The joys of risk and synchronization are spread, and when people talk about a brand, they are prepared to respond. The user's response is also the real value of the brand.

The fifth step, the marketing of the fact that there will inevitably be mistakes. If you have a good team and a brand, people will forgive your mistakes for your kindness. But it may not be a good thing to sync up, but that's not the reason for your mistakes.

Digital media will evolve and our marketing and advertising activities will continue to grow. Realizing synchronized marketing is a good thing because it's absolutely unique and you can't get online chat in a magazine.

(Original starting on April 5, 2012, compiled: Song XI)