How to Make "ebook" for viral marketing in business-to-business websites

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e-Book promotion method is often a lot of people who do the consulting report commonly used methods, but has been applied to a lot of web site promotion, such as Alibaba launched a long time ago: "Foreign Trade Network Marketing Handbook", the purpose is to educate everyone how to do foreign trade through the network, and is obviously to promote the Chinese supplier members. Use of e-books to do the promotion, if the book do a good job, can achieve the effect of viral marketing, but also to make the audience from the bottom of my heart to recognize you, a step to achieve users from understanding your site to recognize your site, conversion rate is very high.

How do business-to-business portals make e-books? The team has very few proficient in the industry's technology, marketing, management personnel, but we have resources, business-to-business industry site itself is a to integrate resources created, but the network browsing way, show the way, on the essence of information, especially for technology, marketing, Management and other knowledge, itself will not change with time, how much change, at least some articles, about 3 years of life value is there. And often to the Internet, people will only see the latest articles, rarely to search the essence of the previous content, and, because some users themselves are busy, it is difficult to have the patience to choose good articles.

In view of this demand, the use of electronic periodicals in the way, the article with illustrations, select the essence of the article, editing more conducive to reading, the use of the latest electronic journal production Technology, in accordance with the annual 1, or 2-year period of the way, if we do a good job, will certainly get everyone to spread, to achieve low-cost viral promotion of the site, Here's a detailed description:

1 How to make electronic books for business-to-business websites

about how the industry web site to make E-books, said the simple point, very easy, that is, the content of the site after a rigorous selection, in strict accordance with the requirements of the book editing, typesetting, with illustrations, using electronic book production software to produce an e-journal. But out of the ebook, in addition to consider the benefits of readers, but also consider a business model, the site can bring any benefits to the business-to-business industry site, nothing more than to encourage everyone through the network to find customers, promote fee-based services, to bring revenue to the site; the other is the characteristics of business-to-business portals, Business-to-business Industry portal has a lot of actual combat technology, marketing, management knowledge, from these knowledge to select the most essential content, edited into a book, not only to provide users with knowledge, but also to promote the site, enhance the brand of the site. Here is a detailed description of how to make both types of electronic books.

(1) Teaching profession how to do marketing promotion through network

The most typical example is the "Foreign Trade Network Marketing Handbook", in this example, can not promote the main charging services, and should be 99% of the content to provide a knowledge, educating consumers, far more effective than forcing consumers to buy, more conducive to the long-term development of the site, an industry site, divided into the middle and lower reaches, To select the largest group of enterprises to target the electronic journals. For example, we make a * * Enterprise network access to a single complete manual, in this ebook, mainly about network marketing of various applicable methods to guide this group to pay attention to the network, how to improve the understanding of the network, at the end of a chapter to introduce the site charges service can be. These marketing methods, must be completely customized for this enterprise, absolutely can not go online to copy some articles, 100% of articles should be original, by very knowledgeable about the industry experts to make.

(2) Provide the essence of the industry from the user's actual article

The production of this ebook, the need for business-to-business websites with popular forum, blog, space and other community columns, the community has a very essence of the article, popular to be very prosperous, this is the e-book can be done, or can be done by the main conditions of users.

The method adopted is very simple, most of the users of this ebook from the site's users, from the editor to select the most elite actual combat original articles, and select some of the essence of the comments, each article with the author's pictures, contact information, the blogger is a great publicity, to some users to provide the essence of knowledge at the same time, will also encourage users to continue to contribute to the essence of your site's blog, the so-called network of interactive, in the electronic journal is also set up, because the reader of electronic periodicals or often online.

The biggest feature of this ebook is that these articles are from users, more popular than the blunt technical article, more popular than the article from the University Research Institute, because these articles may not have much technical content, more of the application-type problems, but they are likely to encounter problems in their work , easy to understand.

(3) How to avoid the conflict with the website of printing periodicals and books

In this note, in the "Business-to-business industry portal to promote actual combat cheats" in the electronic book is not a month out, nor is it to want to let enterprises on the above ads, this is only to promote the site design. In order not to conflict with printed periodicals, books, first of all, we have to control the publication time, up to six months at a time, suggest the best one time a year, from the time and the printing of the periodical distinguish. Secondly, to distinguish from the content of the ebook because its cost is very low, there is no cost of distribution, you can have a very small number of problems out of an ebook, select a series of articles to express a theme, and printing industry encyclopedia, the industry directory distinguishes. At the same time, the experience of reading E-books and reading printed periodicals and books is different, and the user base is mostly different. Therefore, we do not have to worry about doing e-books, and the Web site to run the printed periodicals, books conflict.

At the same time, the production of e-books, you can buy a charge of software, relatively inexpensive, to make an EXE suffix, regardless of that computer can be viewed, do not make a PDF version, many traditional industry practitioners do not have the PDF software installed in the computer.

2 through those channels to promote e-books

The promotion channel has three main, the first is in the Business-to-business industry portal promotion, the second is the same industry on the downstream website forum, the blog and so on promotion, the third is QQ, MSN, Ali, QQ Group, QQ Group Mail and so on even if the communication tool. Through these channels to promote out, if the ebook does a good job, readers will use the network is very convenient to the ebook to the initiative of their peers friends, to achieve the effect of virus promotion.

(1) Use of Business-to-business website own platform

A special topic for downloading your own ebook, attract everyone to download e-books, if everyone's article wants to enter the electronic book, you must apply for the members of the website, published articles, will have the opportunity to enter the electronic book (also can be the cover of e-books, front color page ads for investment, you can directly free to put the site's billing customers).

Related pages in the site, using a lot of idle advertising, to promote their own production of e-books, E-book ads to picture ads, text ads, articles to publicize the way, a comprehensive site, to attract everyone to download, promote e-books. After the full push of e-books, users will spread to each other, to achieve viral marketing, the website is also attached to the ebook, the realization of the virus-type transmission.

At the same time, you may feel that this will reduce the enthusiasm to visit the site, big can not worry, because the ebook is a year or six months out once, we see, are the previous year or six months of information, in order to see the latest information, or must visit the site, the actual we provide just a reading way of change, The knowledge can be used two times to extract the essence and save some people's time.

(2) through the same industry on the downstream site of the Forum, blog and other promotion

Go to the peer website to send a website, promote our site, the webmaster will delete this information, but if the identity of an industry as a common user to recommend e-books, I believe that the administrator will not resent. can go to send a new post, can also directly thread, to the middle and lower reaches of the site to publish, the effect will be very good, pay attention to add a lot more eye-catching words, this is very important.

(3) through a variety of instant messaging tools, QQ group to promote

Transform various identities, become the industry dozens of, hundreds of QQ group members, group space, group sharing upload e-books, get everyone's download. Open Group Mail, then through the group of e-mail to send the link to download E-books, remember must conform to the code of the mail marketing, regardless of the title or content must be carefully thought, the beginning can also be promoted through the Enterprise QQ Group. In the choice of timely communication tools, is still to QQ, QQ Group, Ali, MSN supplemented, the former as the most important promotional channels, focus on promotion. Here do not explain in detail, you can refer to the "Business-to-business industry portal to promote actual combat cheats"

3 e-book enables business-to-business websites to promote viral marketing

The so-called "viral network marketing", is through the user's Word-of-mouth propaganda, information like a virus to spread and spread, the use of the network to facilitate the rapid delivery, spread to thousands, millions of audiences. In other words, by providing valuable products or services, "Let everyone take the initiative to tell everyone," through others for your publicity, like a virus spread.

According to the six basic elements of viral marketing (you can go to Baidu to know) analysis, the business-to-business website makes e-books just in line with these characteristics, first we have the resources to provide a very valuable ebook; the second has low-cost transmission channels, put in many places of business-to-business websites, let users download voluntarily; Third readers will actively spread to their peers, to achieve a wide range of diffusion; Now the Instant Messaging tool is ideal for delivering a few m of E-books; the product and service of the website can be merged into the electronic book very naturally, the user does not feel disgusted, but is very recognized, step from understanding to recognition.

about the promotion of e-books, so much, the specific content of the ebook, according to the characteristics of the industry, and traditional books, periodicals, such as editors, content to high-quality, high editorial requirements, the production of an industry's best e-book, is the most basic prerequisite for the realization of viral marketing. At the same time in the electronic book, to clever fusion website promotion, the user not only not disgusted, will also be praised.

The original author: Xuejiang, has been engaged in program development, website planning, project managers, planning director, Sales Manager, operations director, etc., engaged in the business of Business-to-business portal research for nearly 8 years, is committed to the business of Business-to-business Web site planning, construction, promotion and operation of research and research, with the Business-to-business Industry Portal Planning Combat Research Report, "business-to-business industry portal to promote actual combat cheats", welcome to Exchange guidance advice. Qq:940388220,msn:lxjb2b@hotmail.com.

This article extracts from the "business-to-business industry portal to promote the actual combat Cheats" 5th Chapter 4th