How to achieve accurate target customer, content and release time for Weibo marketing

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Now there are a lot of people doing micro-blog marketing But the effect is passable, about Weibo marketing network above a variety of great God-class tutorials abound, but to the reader how many is the actual value? I'm not going to teach you any secrets. There is no ability to help you to the micro-BO marketing one step, I can only combine their actual combat experience to tell you that micro-blog marketing should focus on accurate data mining above, and this also includes three aspects that are accurate customer information, accurate micro-blog content and accurate release time. Today do not say these points of significance and to tell you a knife to do micro-blog marketing to take some specific methods, I hope to have a bit of help.

One, the most critical is to quickly find accurate customers. In fact, many small and medium enterprises have been making great efforts to promote the results of the result is very little, why? The key is not to find a precise target customer groups, how to find a precise user group is widely wanted to know, combined with my own experience, usually mainly from the following several directions to find accurate customers:

First of all, to extract the competition of micro-Bo fans and then carry out in-depth processing, for example, I am a tourist, and tourism in the representative of Ctrip to do more successful, so I extracted from these competitors Weibo fans and put into their own database, while the fans into the queue for the execution of deep processing to become the target customers.

Second, the extraction of relevant popular microblogging forwarding list to collect user groups so as to internal customer groups. In general, we click on a hot microblogging topic forwarding list of 20, showing 50 pages, you can extract about thousands of customers.

Again, according to search engines to extract keywords to find user groups. For example, you are a mother and child products, you can search for related keywords through micro-blog such as the purchase of urine is not wet, urine is used up and so on, these micro-bloggers are the most accurate, recommend or marketing their mother and child products most of the line, and most users are willing to accept, Become your loyal customers and even be able to dig out more potential customers through association.

Finally, you can also use landmarks to collect users, such as the product you want to promote or marketing is a cake and your cake shop in a community, so you can use the geographical label to search the community's microblog users and then targeted marketing. If someone has such a demand in this part of the population, they will think about you the first time and then contact you and buy your product.

Second, to find accurate customer next is to release accurate content to attract fans to forward and comment to achieve marketing purposes. However, to create accurate content needs to be prepared, mainly include the following points:

First, the audience to carry out the necessary analysis to effectively tiered marketing, and the analysis of the audience, including gender analysis, mainly analysis of the proportion of male and female fans, if the results of the analysis is obviously more men occupy a greater proportion, then the content of micro-blogging should be fully considered men's preferences; Geographical analysis is mainly to understand where fans are distributed in such areas as Beijing, Shanghai, Chengdu and so on, and in these areas of Shanghai fans are the most concentrated and occupy the main body, then our microblog content will be the main things in Beijing, you can through the @ ping ' an Beijing or the @ Beijing things such as the platform to collect relevant content; The analysis of preferences is mainly through the microblogging fans of the preferences of the label to classify like-minded people such as shopping mad for a class, cargo for a class, and so on; Professional analysis is mainly Micro Bo fan career such as some CEO, some HR, do fine classification, targeted marketing.

Second, some enterprises micro-Bo fans of the poor, the reason is that the Enterprise Micro-blog content in favor of serious, because enterprises have to consider their own image and therefore more concern. At this time, through the registration of a real personal account to communicate with their fans in a timely manner, so that the content of Enterprise Micro-blog is more easily forwarded by fans and comments.

Finally, will have a common or similar hobby circle together to form a circle of friends, if someone inside the circle, other people can immediately grasp the first-hand information to achieve resource sharing. Now there are a lot of similar circles, micro-groups and so on Weibo, you can also consider forming a circle of friends.

Third, with a precise target customer base and accurate content to start to consider the release time of Weibo, and accurate release time is also very important, through which ways to control the accurate release time? We can consider the following:

First of all, play Micro Bo friends must know the Micro Bo regularly released tools, such as the Moonlight box, Timing V, Del Piero time Machine and so on, we can set up through these tools need to release time and then let the tool automatically released, very convenient and very practical.

Second, through observation to find the best time for micro-blogging interaction, and then specifically in this time period to publish micro-blog content to achieve marketing purposes.

Finally, you can also observe the largest number of fans online in the time to focus on the release of micro-blog, usually has three time period fans of the online number of people, respectively, they are 8:30 A.M. to 9:30, noon 12 o'clock to a little, night eight o'clock to 11 points. This article by the stock software http://www.sisterma.com.cn/a knife original, do not reprint, thank you ~