How to achieve the balance between retail and network sales in physical stores

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The advent of the internet era, the traditional physical stores have been unprecedented hit. But it is not because some people will not stop the pace of progress, but still in their own unique way to roll forward. And as a physical store how to do the retail and network sales balance, also appears to be particularly important.

Some people say that physical store retail and network sales should be separated to operate, in fact, this approach is not desirable, once the physical store retail prices and network sales price has a huge difference, it is bound to lose a large number of old customers, and the new customers naturally there is no temptation. Therefore, the entity store from the following several aspects, to achieve the physical retail and network sales balance.

1. Ensure product quality

Quality is always the lifeblood of the store to survive, if there is no good products, then excellent publicity can bring you one-time customers, but can not bring loyal advocates. So the store wants to live forever and gradually grow, then must strictly control their own products, good product quality is the key to success in marketing.

In ensuring product quality at the same time, we must pay attention to every detail. Taking clothing As an example, we can see by looking at some brand apparel that these costumes are handled very well either from the packaging or from a thread. Just like a person, even if you have full of talent, if you dress up sloppy so it is difficult to accept, unless you are a genius can be slovenly.

2. Reject price war

If you want to use the price war to obtain physical stores and network sales balance, it is undoubtedly the golden goose. After a detailed questionnaire survey we learned that almost 80% of people for their own brands, they care not the price of products, but the brand culture. A good brand culture is priceless and cannot be measured by price.

If the price is blindly lowered, then the end of the previous electric dealer price war is a bitter lesson. If you have your own brand, trust your brand, don't advertise your product with price tags, or sell your product with price tags. Each product is sold as a work of art by the seller, so that it can play its greatest value.

Therefore, in terms of prices, physical stores and network sales to achieve price uniformity, prices. Do not because of price differences, resulting in customer churn, no customers want to be treated differently.

3. Perfect service, increase the intangible value of products

Compared to the virtual network, physical stores also have a huge advantage. Rather than the physical store selling goods, it is better to say that the sale is the service of the staff in the shop. Good service is the intangible value of the product.

In this regard, the entity store responsible for the improvement of services, staff training in professional knowledge, but also to carry out the unification of etiquette and dress. Employees are a mirror of the product, how a sloppy employee can convince your customers to trust your product. Compared to the network virtual Customer service staff, shop staff to give people the feeling is warm.

How to make the real store and network sales find a balance point, is very important. If not, then the loss of not only benefits, but also their own brand value. As a physical store in the physical sales and network sales, we should pay more attention to their own brand value, promote their brand culture.

This article originates from the Beijing webpage production training: http://www.ps868.com, if needs to reprint, requests the website or the author to agree. Respect for the fruits of other people's work, better life