How to analyze Sina Weibo fans show marketing value

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In fact, many do network marketing webmaster or enterprises are aiming at the microblogging of this large cake market, whether it is a webmaster or a business to do micro-blog marketing is to get some benefits, some want to be famous, some want to sell their products, or play it, but their premise is only one purpose-to expand the fans, In the blind expansion of the premise of fans, it really lost the value of the microblog itself. Microblogging has no content, can not reflect the value of marketing, has been to micro-Bo is to the content of the king praised, but the content must be nutritious, not according to the absorption of things, write out, say is also a waste of expression, where the anaerobic hundred guests on how to analyze Sina Weibo fans show marketing value to speak some personal insights.

Then the rest aside, no powder is not good after all, but their own fan activity is the key to microblogging marketing, then how to analyze Sina Weibo fans of fan activity? Let's talk about Sina Weibo's management homepage This page, we can clearly see the data center, advertising Center, Payment center, microblog Business School, service provider platform, Marketing center, Application Center, these small classification settings.

First, let's take a look at the message center. Here we can see the comments you received from your microblog, letters, and your people. Let me give you an example of a microblog: if you have 30,000 people in your microblog, in this data to comment on your people, letters your people, and @ How many people you have, you can at a glance, combined with your data you can see how much attention to your microblog, the viscosity is how much, of course, there is a certain amount of water, Because many of them are advertisers or other brush powder, but for the moment, regardless of these staff comments, letters, @ of the antecedents, in general, these people have to communicate with you, but also as a certain marketing, reflects the value of the brand.

Second, we say Sina Weibo data center, in this data center we can see the public opinion monitoring, influence analysis, fan analysis, microblogging page analysis, application analysis of these six aspects of data.

Public opinion monitoring refers to the current in the entire micro-BO data center of the user focus on things, that is, the user is the most topics, where you can also set up your own micro-blog, at the same time pay attention to this aspect of the dynamic, want to network name to the urgency, to do a good job

Impact analysis You can see the microblogging index, micro-blog interaction, management statistics, short chain analysis of these four pieces of data. In the microblog index you can also see the increase in the net increase in the number of fans fan active ratio, blog exposure and other data, in contrast to these data, you can see your blog post users attention is how high, not suitable for the blog need to improve in a timely manner, posted every day in the step-by-step improvement measures, until the improvement, Follow the improvement of the way down, go to the user close to their blog's focus on the bright spot, and then carry out the next step of marketing measures, this is a long, need to be careful, have the brain work, where the oxygen-free hundred guests are also not good to say, specific to see their micro-bo the starting point of what is to find a connection with the user to expand Marketing, sales extension.

What you can see in the fan analysis is a graph of your fan-focused blog in the last seven days, like the one above, to find the starting point of your microblog, to see that your Twitter focus is a rising value.

Micro-Blog page analysis is a relatively important content, you can see the amount of Twitter you have, this is the most interesting issue for microblogging, independent visitors, the average length of visits, the length of your microblog page, the analysis of new and old visitors, the sex of visitors, age, Area and other data for your next microblogging marketing is also very important, highlighting the products you have promoted by Weibo, directly affect your marketing plan and give you the marketing value of Weibo.

The final application analysis I said more, here you can look at the oxygen hundred other articles, where the anaerobic hundred guests also have some separate application of some knowledge and skills. This article by the Anaerobic hundred guest writes, if has the reprint please leave the oxygen-free hundred passenger station link (www.wybk.net) Thanks everybody stationmaster Friend's support!