How to build a marketing website how to obtain user trust

Website marketing is a kind of active communication based on trust. In the release of marketing information, only to obtain the user's trust, users may be able to help you forward, comments, can produce a greater transmission effect and marketing effect. Whether the enterprise or the individual, the ultimate goal of website construction is more to show to the user, rather than admiring intoxicated infatuation. The most important way to gain trust is to keep interacting with users and to help them in a timely manner when users encounter problems.

90% of the Enterprise website columns are very similar, no outside of the enterprise profile, http://www.aliyun.com/zixun/aggregation/30222.html "> Product display, Service introduction, news and other functions." Many web site construction companies to launch the original template site, template site even occupy the enterprise site construction of half. However, the template site is not as beautiful as imagined, and even sometimes hinder the development of enterprise Network marketing. The same design, and even the industry does not separate categories of mechanically, naturally not fine professional, so that the website design and corporate image "." If using such a website to carry out search engine keyword promotion, is undoubtedly a waste of advertising costs to the enterprise to do negative publicity.

Companies must design websites that express and materialize their own goals, such as the company's history, products, and perspectives. The key challenge is to design a Web site that will attract customers at the first glance, and will give them an interest in continuing to visit them in the future. Report and Chovosky (Rayport and Jaworski) offer an effective Web site featuring seven main elements, known as 7C (table 19.2): In order to encourage repeated visits, companies must pay special attention to the environment and content, and combine other "C" changes constantly.

The effect of a visitor rating site is often based on the entertainment, ease and overall attractiveness of the site. The ease of use of pleasure has three main features: (1) The speed of the Web site, (2) easy to understand the Web page, (3) the speed of the Web page open, and easy to operate.

The overall attractiveness of the site is also determined by three factors: (1) The personal homepage is clear, not stuffed, and (2) the font and size are very easy to read, and (3) the colors and sounds of the website are matched appropriately. The site must also have sensitive security and privacy settings.

Professional Network promotion Company (www.zhongjiaji.com) that the trend of marketing-oriented web site and the key to success lies in the perfect grasp of the details, is to win the trust of users. With the deep application of WEB2.0 and the widespread popularization of social network, trust must be the prerequisite of Internet marketing for enterprises.