How to build a valuable corporate website

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First of all, let's take a look at what the site to the enterprise, what functions can be achieved, what help the Enterprise?

Companies can use the site to improve the visibility of enterprises

The website is facing the global Internet user, it is the window that the enterprise opens to the outside world. According to IDC, the global Internet users will reach 1.4 billion in 2008, accounting for about One-fourth of the global population, and by 2012, the total number of Internet users will be more than 1.9 billion, up to one-third of the world's total population. Therefore any enterprise should not neglect this huge use population, should make full use of the website to serve them, enhances the enterprise popularity.

The most effective way to provide enterprise-related information

Traditional business model enterprises will print a large number of corporate presentations, product information and other promotional materials, and then through the exhibition, direct mail and other means passed to the customer. Now, the simplest, most economical and most effective way is to put this information on the Web site, ready for global customers to obtain. There are many successful cases in this field, and it is also one of the main applications of most corporate websites in China.

Attach importance to customer feedback and grasp the needs of customers

The site is an important advantage is interactive, using the site to set up user questionnaires, guest books, discussion bulletin boards and other ways can quickly and accurately get a large number of user feedback and suggestions, these applications will not only help new product launches, new market development, but also to help after-sales service and customer survey.

An important form of corporate public relations

Some government agencies at home and abroad have used the website as the official channel for issuing relevant decrees and notices, and more and more enterprises are releasing news, business situation and latest developments through the website. This application has become an important part of corporate public relations and globalization strategy because of the unique advantages of the Internet over traditional media.

An important supplement to the traditional business model

As we all know, the traditional business model of most enterprises is to work 8 hours a day, 5 days a week, for local users. But the advent of the Internet has completely changed the situation, because a corporate web site can do 24 hours a day, 365 days a year uninterrupted operation, global User Service.

Therefore, how to transfer the existing business to the Internet, using the advantages of the Internet to carry out operation has become the key to improve the competitiveness of enterprises. There are also many success stories, and recently, Compaq unveiled its internet age strategy, known as the "always-on e-business solution," which can be described as an image of the application.

Improve service

Using the Internet to improve services and provide new services and services is also one of the important applications of the website. In this regard there is a well-known case, the United States FedEx Company provides online cargo inquiry services, customers can track the entire process of delivery of goods, greatly facilitate the user.

Conduct business

Through the website establishment Business process management, the database management, the order Processing system, the enterprise original business transplant to the Internet development, this is reduces the enterprise cost, enhances the enterprise efficiency the important method.

Cisco, like us, has set up an e-commerce ordering system on its web site, saving more than $ hundreds of millions of a year in internal management from the original order form. Some domestic chain-run enterprises also put inventory distribution system on the Internet, greatly improving the work efficiency.

Online sales

Electronic stores, online sales can be said to be an advanced application of enterprise Internet, this aspect involves a lot more, like credit certification, online payment, logistics and distribution, although the domestic conditions in this regard is not very mature, but many pioneers have begun to vigorously promote this application, such as Beijing Book Building, Lian Bang software.

The most successful example abroad is Amazon.com, whose online stores sell books, audio and video products, gifts and so on, with sales reaching 610 million dollars a year in 98.

Multimedia applications

The other advantage of the internet compared with traditional media is the way of multimedia transmission, the enterprise can serve customers by providing multimedia information such as photos, sound and image files on the website. Through the above analysis can be seen, the Web site can almost achieve the traditional mode of business activities, at the same time it also has the original model does not have many characteristics. E-commerce provides a way for enterprises, that is, through low-cost expansion, to achieve a relatively low demand for money under the rapid growth, so it represents the future direction of the development of information industry.

The above example cited some of the more concerned about the functions of the corporate web site, what the role of the enterprise, and what help the enterprise.

Next we discuss how the enterprise through the website to carry out business?

First, we need to identify the following two questions

What kind of website does the enterprise need?

Enterprises to access the Internet is not a decoration, but to obtain benefits. The production of the website can not only be beautiful, blind to compare, but according to the needs of business operations, the construction of a suitable feature of the Internet plan and model, with the smallest investment in exchange for the greatest return. Only to make the site into an effective link between enterprises and customers, the site can really play a role. In addition, the company's website should also pay more attention to their own specific customer base, through a variety of forms and customers to maintain communication, to attract customers through the site and business exchanges, thereby deepening the relationship with customers, a deeper understanding of customer needs, to provide services for enterprise development.

Clear the "Reason" for website construction?

Enterprise Building site is not to catch a temporary trend or to win a good reputation, but through the Internet this global network to promote enterprises, open up the market, at the same time, reduce the management costs, transaction costs and after-sales service costs, and through a series of e-commerce activities to obtain more profits, These are consistent with the business purpose of the enterprise. Therefore, only the information technology and enterprise management system, production flow and business activities closely together, before

Be able to properly build and maintain this website, and make the website play a role for the enterprise service.

answered the above two questions, you also found the location of the site, we also need to build a good team

Identify site building and management personnel. For large enterprises, you can set up a dedicated department or CIO (Chief Information Officer), overall responsibility for the enterprise's Information development plan. But for small and medium-sized enterprises, a single CIO will have certain difficulties, can be set up part-time CIO.

The CIO is not only responsible for the planning, construction, management and maintenance of the enterprise's website, but also for the development of the Enterprise Informatization, the popularization of the enterprise's Internet knowledge, the management mode of the traditional enterprise and the production mode of the organization personnel. Enterprise is a simple to do a website propaganda good, or combined with the enterprise internal business to carry out a comprehensive e-commerce good? A problem like this, CIOs can make for the enterprise in line with their own development of the best information construction program.

Next we need to find a professional company to carry out the construction of corporate web site, to build the network brand, in this I strongly recommend enterprises, must be based on the company's own situation, tailored their own corporate web site, fully reflect the value of the Enterprise website.

The process of building a website needs to consider the following points from the technical point of view and the site positioning:

1, the site's column settings, function can have a corporate marketing environment

2, the website's program design is the search-friendly, this one enterprise website can let more customers find your most important.

3, the structure of the website has the good expansibility, as well as the website stability Safeguard measure.

4, whether pay attention to the user experience, the navigation is clear, the structure is reasonable, whether the user is accustomed to such layout, the content of the website can meet the user

I recommend you refer to e-dimensional network Enterprise marketing website Construction solutions to e-dimensional enterprise service network as the standard, professional vision, professional perspective for the Enterprise tailored Enterprise unique website, so that more customers to find you.

Finally, after the completion of the Enterprise website, we began to really do business through the website, where we need to do the work is the website promotion, network Marketing, on these two topics, e-dimensional network will continue to explain to you, please pay attention.