How to build an efficient network marketing channel

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The network marketing channel divides into own channel and the cooperation channel. The company official website is the most valuable own network marketing channel. We often see a lot of companies outside the ads posted on other E-commerce platform sites, on their own business cards printed on the other platform sites.

Now take a look at your business card, if you see that you are the top of several situations, notice that you are wasting your resources. Someone asked me why I want to build my own website? I'll ask, if there's a chance to be an independent flagship store, are you sure you don't want it? NET win the world that the company's website is like the company's flagship store, the company completely according to their own ideas to display products, set prices and online promotions. Like the typical Phoenix company case on the Web, the company's Web site often undertakes major sales tasks.

70% of customers are looking for products through search engines, of which 90% use public search engines to find products. Think about it, whether it is advertising or business card issuance, is to provide each other a line to reach the site, if from the external search to reach our site more people, your site is gradually accumulating popularity.

The company's Web site sales force determines the value of the site, the site's sales force (or conversion rate) must be promoted from a sense of trust, value and sense of interest in several aspects to promote sales. How to improve the turnover rate of the website? If you've seen the course of Tan Ren's online marketing-online quick-money system, you'll see, of course, "Rob Road." A book, because "Rob Road," The fourth chapter "Love Me, Take me Home" There are two chapters six section of the content also explains the corporate web site to help sell products of the whole method.

The company's official website of the fighting system is a part of its own network channels. To your distributor or company sales staff equipped with a two-level domain name of the substation, this station to their use, because it is a level two domain name (two domain name I believe everyone understand, if you do not understand I will give an example to explain the next bar. Seo.***.com is www.***.com A level two domain name), so this site is not a perfect site, but a subsidiary site. These dependencies and other sites, the surface is a separate site, in fact, the background of the database in the terminal master, so we also called these stations are the company's own channels. Company in the Network mall opened the official direct sales site, but also the company's own network channels. Some of the company's distribution sites are on other sites, but these online shopping malls are owned by the company to manage and operate. Ownership belongs to the company. For example, Taobao, excellent net, have ah and fun online shop. In Dangdang or other platform on the sales site, as long as these sites are our own to the goods (that is, the User Center backstage transfer products) sales and distribution, these stations are our own network channels.

In addition to its own network marketing channels, you can build a large number of channels of cooperation on the network. There are three forms of cooperation channels. The first is authorized to entrust network distributors to open the online marketing mall, the second is authorized dealers in other network sales platform open shop, the third is and Third-party Web site traffic cooperation, sales-sharing model.

Mentioned in the previous channels, in addition to these two forms, brand companies can also take in the official mall for distributors to set up a separate station system to build network channels, which also belong to their own channels of a form. At present, this form is not yet adopted, but it is a way worth advocating. The well-known Li Ning Company, they build the network marketing channels in addition to the above model, but also with the other three outsourcing companies, this part is Li-Ning company to retain the largest source of channel sales, three companies to Li Ning store bloom all the online mall, increased the product coverage of Li Ning.

The way to build cooperation channels, in addition to such as Li Ning authorized a Gusing such a network of distributors, open network stores, brand manufacturers can also cooperate with the network of integrated retailers, talk about their products as a certain category to join the integrated shopping mall, such as with Dangdang and other comprehensive web site cooperation. Production of semi-finished products or accessories enterprises, to achieve network wholesale or retail, you can choose to work with vertical network retailers. To open up network channels. Vertical network retailers are generally industry-owned sites, through such cooperation, can give the enterprise products quickly find buyers.

In addition, the cooperation channel also has a very special way, that is with the third party website carries on the traffic cooperation, this way has developed into the network channel establishment direction.

Constructing network channel is the process that enterprise must go through in the era of electronic commerce. Clear Channel construction of several ways, combined with the characteristics of the enterprise's own products, have chosen to use the line, as soon as possible to promote the business of E-commerce on the track, which for the development of enterprises, has a very positive significance.

Information from: http://www.win-worlds.com/news_l.asp?id=2948