How to build your own marketing system by sharing local sourcing websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A few times before I gave you to share their website for site positioning and the formation of a profit model of some experience, today I intend to talk about their own in the construction of local sourcing website marketing system, I hope we can enjoy.

Because they operate the local sourcing site, local real factors than more, such as local per capita consumption capacity, consumption concept, market trend, etc. may affect their own sales and profitability, so I build my own marketing system more based on the network, I hope that their brand in the network to get a promotion, To get more field orders.

Based on traffic, SEO, laying the foundation of the website transaction. Since want to break their limitations, it is necessary to base on the network, and more people to fight outside the vast world, and now the construction cost of the site is not high, hundreds of dollars on the deal, not like the reality of the want to win an order, but also to go to the relationship and so on, convenient. But based on the site to optimize access to traffic is not as simple as we imagine, which needs to consider a conversion rate problem, in addition to the blog, forum for content construction, outside the chain construction, want to get more traffic needs is the use of highly disseminated social media tools.

1 Weibo marketing as the hottest social use of the media, communication is very strong, even today's hottest entertainment forum MOP has been brought down, many times the material news is mop first present, but in the micro-blog to cause intense discussion and spread, so Weibo in my marketing system has a very important position. In the micro-blog marketing should pay attention to such a few points.

A activity Positioning

Personally feel that it doesn't make sense to advertise on Weibo, on the contrary, we will be disgusted, coupled with my site needs for large enterprises or entrepreneurial thinking of the crowd, the general independent user conversion rate is not very high, so in the micro-Bo marketing, I generally based on product concessions to carry out the activities, The goal is three points: increase the number of fans, brand promotion or product promotion to make the order, do a good job positioning to continue the rest of the work.

B determine the form of activity

C do the activity budget

D activity Promotion and the effect analysis in later period

These four points is the industry site to do micro-blog propaganda must be four points.

2 Good search engine optimization

The former is direct drainage, the latter is the indirect drainage, the site keyword ranking do a good job, will naturally improve their own site Click Rate this is not to doubt that the strength of Baidu is still very strong, but in doing a good job search engine optimization, we should pay attention to the improvement of user experience, after all, the current trend of the industry is

Of course, the above is only a few marketing means, we want to use the network as much as possible to obtain a large amount of traffic, but also need to choose as many promotional methods to promote.

Based on enterprise display, to create brand image. The display of corporate image is mostly done online, because my area is a level two city, although the city size is not comparable to Beijing, Shanghai and other first-tier cities, but in the development of enterprises have special policy care, often held a number of industry hall activities, there will be a lot of industry to display their products and exchange experience, As a start-up of me, my source site is very small, the enterprise is not to mention, but I can make good use of the industry exhibition activities of a self propaganda. The general process is that they first put the site more outstanding products in the display area, do a good job of product display, and then timely release the website information and leaflets, and do a good job of customer information statistics, in general, I pay more attention to small and medium-sized Enterprises QQ Group, because such enterprises are more concerned about and other business cooperation, The threshold is also relatively low, the use of communication between, you can create more opportunities to promote their own. At this stage, I'm creating a brand image.

Based on local characteristics of activities, so that the site has a higher degree of awareness of the Local. At the beginning of the development of the site, you can organize an activity in the region that can combine the characteristics of the region, for example, my sourcing site can provide a sponsorship of the way to hold an experience exchange, supplemented by a coupon or draw for free agent, such as the effect will be good, because on the one hand can get the customer resources we want , on the other hand, also easily by local news websites or newspaper reports, in the potential customer population has a significant impact, to a large extent, promote the spread of the website brand. In fact, in combination with the local actual situation to carry out publicity activities, the most important role is Word-of-mouth marketing, through the development of activities to establish brand awareness, enhance brand effect and influence.

Emphasis on platform role, increase the impetus. This is mainly implemented in the forum, after all, the general optimization or drainage process is too long, for a short time to improve user awareness is not much help, and I have worked in a local information site, you can say that SEO is very general, but it has a very powerful offline promotion capabilities, so orders and customers have been constantly. In addition, some of the larger portal sites are also starting with the local traditional media strong alliances, resource sharing. For example, Tencent is an example, its local information sites do very well, are building a local internet platform. This kind of website, general comprehensive relatively strong, consider also more. Promotion of the time is the traditional + line, double exerting force. and the Forum to promote the general virus marketing, the Web site information into the article, just like "ban Wanglaoji", rely on the sensational effect of the article. However, the webmaster in writing articles, the same note 5 points:

1 article content to have a very strong era relevance, can be appropriate title party

2 The nature of advertising can not be too strong, otherwise the publicity effect will be greatly compromised

3 insist on writing the original articles related to the website don't try to fill in for the original

4 post is not Yiyantang, good interaction can stabilize the development

5 post itself to have a certain value of discussion

Pay attention to crisis PR, delete the bad news about the development of the website in time. This is part of your marketing system, because I have eaten this aspect of the loss, in fact, the reason is very simple, that is, competitors want to black me, at that time my site has been with a client to negotiate a product agent, but after the customer to me that he saw a local forum on my post, is not good for my site, finally my business is not made, so as a foothold in the network of me, for the construction of the marketing system must add crisis PR this item, the timely removal of negative information, although sometimes their own site is also inadequate, but once spread to the Internet, will inevitably cause bad impact, So the deletion of these messages is certainly understandable.

The construction of website marketing system must be a very big subject, I am an experience is not very rich grassroots webmaster, write articles when it is inevitable to disclose, but also please understand, but in the rapid development of the Internet today, the construction of the website marketing system should be mainly online, supplemented by the line, multi-level expansion, Can facilitate the continuous marketing. OK, today is the point, the above from China Sourcing Network http://www.v161.com, welcome reprint, Reprint please retain the above information, thank you.