How to carry out Word-of-mouth marketing in the construction of industry website

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From the point of view of communication, interpersonal communication information has a great influence on the recipient of information. Web2.0 era, Community marketing, blog marketing, Taobao success, a large part of the user information between the dissemination of people around the real experience or their views, to the people around the formation of judgments and decisions have great influence. Some netizens say good, "good things do not go out, bad news travels thousands of miles, this is the Chinese word-of-mouth." ”

The current situation of the construction of industry website:

1, the industry site audience Group single.

2, the number of industry sites more and more.

3. A limited number of users in a single industry website.

If a certain industry, a part of the representative of the industry site to the negative, and soon with these industries better relations, or related industries will subsequently refuse to use this platform, also formed a vicious circle.

Many industries have the characteristics of industrial clusters, especially in coastal areas, such as the printing industry group, electronic products industry group. If the site in the Pearl River delta reputation is very good, then the Yangtze River Delta and even the Bohai Sea peer merchants will find to come, the initiative to become the user of this site, this is the strength of the industry. inter-related, interlocking.

The limitations of the industry web site makes it difficult to have more accurate and effective promotional means, so in the industry website operation, Word-of-mouth marketing appears more important.

How does the industry website carry out Word-of-mouth marketing?

1, cultivate loyal users

A new web site, the biggest problem is how to increase the number of visits, increase user registration. From the marketing point of view, with the initial user resources, the biggest job is to cultivate loyal users. In the Pearl River Printing Network (www.sinicprint.com), for example, assuming that the site initially has 800 basic members, each member if able to introduce the Pearl River Printing network to two people, then 1600 people know the Pearl River Printing Network, the next 1600 people continue to promote the Pearl River Printing Network, and so on, More and more members, loyal members will be more and more, the effect is like a snowball.

Conversely, if there are no loyal users, on the basis of 800 original users, no loyal users for the site to carry out positive publicity, there are 80 users complained, and constantly to the surrounding people should be the site service and function is very poor, that the reaction is immeasurable, and even after the development of the site is a considerable obstacle.

2. Website comments and Forums

Why is the forum popular? Because there is a perception of one thing from different sounds, let us learn from different angles the truth or nature of the matter. Site comments and forums, that is, web interaction. More people are using a platform or tool, most want to know how to use this? How is the user evaluating it? All of this information has a critical impact on the user's decision to use or purchase a Web service.

As a website building, more hope from the user's real voice, through the user's voice will be the website service, function, image, brand, etc. spread out.

3, Website service attitude

The industry website platform Construction is more and more, the website technology and the function also unceasingly improves, but the profession website pattern is easy to be duplicated. In the era of homogeneous competition, how to occupy more shares in the niche market?

Service attitude is the key to winning. This includes the ability to provide customers with convenient consultation, communication, timely response to customer questions, the initiative to obtain customer demand? The quality of service attitude, in good faith moved users, users will naturally in the industry, or even related industries to promote your site.

4. Organizing Activities

Organized activities to allow users to have a deeper understanding of the site, impressed. such as the Pearl River Printing Network held by the printing supply and demand meeting, printing workshop, E-commerce training sessions, these are for the printing enterprises and held. Through the organization of activities, the formation of topics, so that between users, peer exchanges and negotiations, the site and users get a win, through successful event marketing, the final form of Word-of-mouth marketing.

5, Feedback users

Many websites in the process of operation, the most considered question is how to absorb more fee members, and rarely consider how to repay the user? There are many ways to give back to users, value-added services, gifts, telephone return visit, solve customer problems. Feedback user behavior, the purpose is to cultivate loyal users, and ultimately reach the effect of Word-of-mouth marketing.

Summary: Put the long line off the big fish, take care of the immediate interests, but also the long-term development.

6. Continuously improve service and function

A website to do well, the evaluation of the standard too much, but I think the market is the boss, the user is the boss. Continuous improvement of services and functions, improve the user experience is the site to adhere to long-term things, let users know that the site in order to serve them, in the continuous progress. Users will naturally promote your site when they are satisfied.

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