How to carry out network marketing work in enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Try to clear and correct to help the vast number of enterprises to speed up the understanding of network marketing, establish a network of self characteristics of thinking, to a relatively short period of time to master the network marketing methods and management system for the sustainable and healthy development of enterprises to create conditions.

2000 years ago, Internet commerce was like a gold rush, and the concept of the Internet has made people look after the stock of the listed internet companies. But at that time, almost all the Internet companies were operating at a loss. From the beginning of 2000 to 2002, only 500 Internet companies in the United States have closed down, and after the severe winter of the Internet, people were surprised to find that 60% of the listed internet companies that had survived the fourth quarter of 2003 had achieved profits. Not only that, but people soon discovered that Internet technology has fundamentally changed the structure of many industries. The network enterprise has experienced the early stage of fluctuation, now has embarked on the steady profit period. The rapid growth of the network economy and the rapid change of the market pattern. For ordinary enterprises to open up low-cost cost-effective business model provides a reference.

Although the term network marketing is no longer unfamiliar to our business, but what is the network marketing, its connotation so far most enterprises are not clear. We will explain what network marketing is talking about, help our enterprise to establish network marketing work thinking mode, quickly into the correct, healthy network marketing fast lane.

Network Marketing (e-marketing) refers to the use of information technology to create, promote, convey customer value, and customer relationship management, the purpose is to enterprises and various stakeholders to create benefits. Simply put, network marketing is the application of information technology to the traditional marketing activities. Network Marketing has two influences on traditional marketing. First, it improves the efficiency of the traditional marketing work; second, the network marketing technology has changed the marketing strategy. It is precisely because of these changes, the enterprise developed a new business model, increased customer value, but also improve the profitability of the enterprise.

A dynamic network marketing environment for the development of new products, markets, media and channels to create a variety of opportunities, people will pay more attention to consumer control, strategic integration, meticulous evaluation indicators, wireless networks, The integration of data-receiving devices and the semantic web (so far, most of the internet has been developed as a media for people to read documents, but it has been slow to provide data and information that can be automatically processed.) The semantic web is about making up for this. There is a very clear definition of information in the Semantic Web.

Earlier than network marketing, along with people on the Internet widely used the concept of "E-commerce". The meaning of e-commerce is (e-business): The use of digital technology for the continuous optimization of business activities; another meaning is (commerce): a branch of electronic commerce, that is, electronic transactions. We know that business model is a way to achieve long-term survival, it includes both the value proposition for partners and customers, but also includes the enterprise's income model (that is, enterprise survival and profitability of the way). The business model of the enterprise is closely related to its strategy, because the enterprise should choose a variety of business models, implement the marketing strategy, and finally realize the enterprise's goal. As Michel Dale (CEO of Dell) puts it: "Our business model fits the internet age." This model includes trust and communication with employees, customers, and suppliers. ”

E-commerce model is a way for enterprises to obtain long-term survival by using information technology, which includes both the value proposition of partners and customers, and the income model of enterprises. E-commerce model make full use of the characteristics of the Internet, such as globalization, across time and space. The e-commerce model also includes the use of digital information and distribution technology in off-line state. For example: Retailers at the cashier Scan products barcode and customer card, input information can facilitate inventory management, can also be used as the basis for promotional activities, which is offline under the status of Network marketing. Although most e-business models operate in the Internet environment, it is important that network marketing and e-business models can also be implemented offline.

Network marketing is conducive to the implementation of enterprise E-business model, which is mainly manifested in the following aspects:

(i) Network marketing helps enterprises to increase profits

(b) Internet marketing helps to reduce costs

(iii) Network marketing helps to increase profitability.

However, the enterprise implementation of E-commerce is layered, the first is the operational level of E-commerce model, this level of activities involving individual business activities, at this level, enterprises can use the efficiency of e-commerce to reduce operating costs. These activities include: order Processing, access to competitive intelligence, online surveys, etc.

The second level is the business level of E-commerce business model, it changes the business process, improve business efficiency. It includes customer relationship management, information management, supply chain management, online community building, member alliances (i.e. establishing sales agents), database marketing, enterprise resource planning, scale customization (refers to each customer, the use of electronic technology to automatically generate, customized marketing tools. Enterprises can collect existing customer and potential customer information, in batches but also targeted for customer customization products and communication information. )

The third layer is the company level of E-commerce business model, E-commerce has been in the entire enterprise has assumed an important role. Enterprises in a unified system, a variety of business processes to automate operations. Dell is the representative of this level, they are convinced that the future development can not be separated from e-commerce activities.

At the top is a single business enterprise, such enterprises are characterized by their first reliance on the network, not as the traditional entity enterprises gradually rise, but the direct application of E-commerce model and development. For example, Amazon and Dangdang, these companies face a huge challenge, they need to integrate a variety of profit models, improve customer value to be able to achieve success. The Buy.com company in the United States combines content sponsorship with a direct marketing model, which advertises vendors ' inventories on the web and offers price concessions to consumers. Many of the single enterprises that were eliminated in the dotcom bust are often lack of viable e-business models.

Zhang He, 1998 began to focus on the Internet, E-commerce, industry website promotion, search engine optimization, website operation of the profit model analysis has unique experience. Xuzhou is now an online gift city (www.xzlpc.com), China Venture capital Network (www.28182.com) Operations Manager.