How to carry out single product network marketing in traditional enterprises (III.)

Step three: Efficiently develop the network promotion strategy

Single in the formulation and implementation of the network publicity, after the formation of a stable sales phase, due to new products listed, clearance, over the season, competition, production and other reasons, most of the time to face a promotional peak. Even if it is not for the above reasons to promote, any single in the network marketing, also must face a "bottleneck" period. This is the inevitable trend of competition in the market economy, no commodity can be kept in the same situation, sales can be permanently rise or continue.

The key ingredient of internet shopping is that the price of online goods is cheaper than traditional sales channels. So to break through this "bottleneck" period, the realization of a single product in the network marketing benign development, to attract more netizens to buy, "promotion" has become the necessary marketing links. Especially in the face of competitive products, the function of homogeneity, the quality of similar, promotion is a sports single product can not be omitted marketing tool. To make full use of the "promotional" weapons to achieve network marketing goals, we must ensure that the promotion strategy is efficient and can be implemented.

Effective promotion means, on the basis of guaranteeing the profit of commodities, using existing marketing channels and promotional means to achieve the maximum short-term sales and market cover. Although the market, but through the doubling of short-term sales, to save the production of goods, management, personnel and other costs, indirect and expand the market profits. So many sports clothing and shoes and other commodities, will also carry out seasonal, festive, event of the network promotion.

A season of "Nike" shoes on the internet often have 30 percent or even 20 percent of the price of sale, this situation in the traditional stores although occasionally appear. However, due to regional restrictions, a single store in a single source of goods is bound to be limited, there will be a small discount range, the audience less, the performance of a single product promotion is not obvious status. and through the network to carry out a comprehensive sales promotion, offering 40 percent-50 percent discount price, its sales will be quite alarming. A common Taobao double crown store 50 percent single day sales of sports shoes, the highest record has exceeded 3000 pairs, and daily sales are not more than 50 pairs.

It can be seen that the timely promotion strategy on the network marketing of a single product, has the key role of finishing touch. Of course, can also be used to enter the market early, and with the important means of market promotion. or according to the actual marketing status of the enterprise, to determine the strength of the promotion, period and cycle.

Fourth step: Strictly formulate the logistics service strategy

Although most of the consumer logistics is provided by the electric business platform, but because of the variety of network marketing forms. In particular, such as group purchase site, small and medium-sized electric business sites do not implement one-time procurement, through the form of consignment, the demand for orders by the enterprise's own delivery. And many of the buyers, although the procurement, but the initial procurement of less, one but sales hot supply shortage, and the users of the logistics requirements are increasingly harsh, damage or the interests of enterprises. So this requires enterprises in the provision of single product marketing, but also have the ability to logistics services, even if not to achieve the logistics team, but also with the strength of logistics companies to carry out long-term strategic cooperation. Because the single product marketing, does not mean a one-time sale, countless continuity of single product marketing will be the continuity of market service demand.

Network Marketing Service can not be completely entrusted to the cooperation of electric dealers or network media processing, especially for promotional period of professional services, will directly affect the single product in the market strategic position. Enterprises should build their own service team, on the one hand to answer the questions of consumers, on the one hand, to help E-commerce platform to deal with consumer complaints. In order to meet the needs of a variety of network marketing models, to deal with a variety of unexpected sales events.

The network marketing of single product is the competition need, and it is the effective market entry form. As long as the mastery of marketing skills, analysis of the network environment, combined with enterprise advantages, I believe that all of our traditional brands will be in the network marketing to achieve a significant victory!