How to "cast" a "value" in Network Marketing

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Nowadays, network marketing, as the most in marketing mode of internet era, obtains the general esteem of enterprise users, and how to pay the cost of network marketing has always been the most headache problem for enterprises. As an operator, not to say that they do not want to invest money, but the investment in marketing costs has not produced the corresponding value? Because there is no accurate grasp of the problem, many companies stay on the surface of the problem, that is, how to control the marketing costs.

Marketing managers are all for the marketing costs of the "elastic" balance and distress. The cost is too tight, the expansion of the business is limited, the marketing staff is not enthusiastic, but too lax, marketing costs snore straight to the outflow, enterprises can not control the growing costs. In fact, the key to marketing costs is not to control the problem, but how to let it produce a high cost-effective, is to let the marketing costs spend "value"!

In fact, marketing cost management can be said to be a double-edged sword, the use of appropriate can effectively promote the growth of sales performance, on the contrary, if the use of unclear objectives, management tools are not perfect, not only can not promote the growth of sales performance, but also seriously damage the business profits, resulting in serious deficit or even closed down.

If give you 1 million network marketing expense, how can you spend to let 1 million produce more money? First See "Network Marketing" A word, many people will think, network marketing is not the Enterprise website construction! Indeed, corporate web site construction is a very important network marketing, corporate web site represents the image of the network, the customer's first impression of the enterprise often comes from the network, that is, his impression of the corporate site.

There are some people who even take it for granted that it's all right to get the site done, which is a very narrow idea. For example, just doing a website without promotion is like buying a mobile phone, but not telling your phone number to your friends, your customers. At this time, although you have a mobile phone, but they do not know your mobile phone number, it will not be able to call to find you. So this time you have to tell someone else your mobile phone number, that is, your corporate site to let others and customers know, you need similar search engines, online advertising and other ways to promote.

How to carry out effective network promotion? Enterprises need to develop a set of suitable for their own product promotion feasibility plan. Regardless of the size of the enterprise, what kind of development stage, China Connaught Network E-commerce Experts believe that enterprises first to understand their customers on the product and service dependence, and then to find a matching network marketing solutions.

However, in order to avoid unnecessary loss of time and manpower, enterprises can first consider giving a transitional plan, because marketing involves the core business of the department, if the scheme is not tried, if there are too many fluctuations, it will cause great losses to the company. If the company's program is successful, then formally enter the operational phase.

In the process of formulating the marketing plan of the industry, each enterprise marketing manager needs to seize a core point, promote the content of the program to maximize the promotion of marketing staff work enthusiasm as the principle, in the lower total cost ratio of the premise, and improve the market share to increase the actual income level of the salesman. The basic idea is to make the salesman's original fixed income proportion to reduce, improve the dominant part of the income level, as far as possible to achieve the cost of conceit, save the effect of income.

From a certain point of view, marketers can not make money, the company is difficult to make money. So the interests of the company and marketing staff are the same. But to do the most with the least money is the realm that any boss wants to achieve! A philosophy often spoken in management is "Shuizhi", and no single management system can solve all problems.

All along, for E-commerce, network Marketing has a wealth of practical experience in China Connaught Network (www.nuo.cn), through continuous development and growth, with strong strength and good reputation, has become the leading global E-commerce experts, to the greatest extent to meet the various types of customer expectations of network marketing.

At the same time, China Connaught Network by virtue of the highly cost-effective enterprise mailboxes, virtual host, the United States servers and other products, as well as sophisticated technology to help enterprises with the smallest investment will be able to establish their own global web site on the Internet, Global Network Marketing, E-commerce to achieve globalization.

After setting up the network marketing plan and implementing it rationally, the marketing managers are most concerned about the problem of how much the net marketing returns. Generally, we all think that marketing revenue to evaluate marketing costs is the most direct and persuasive, but, marketing income is relative to the marketing cost of investment has a lag, so, marketing revenue is the marketing cost of short-term visible goals, but not fully to measure the full effectiveness of marketing costs.