How to change the concept of quality based on content in chain marketing

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"How do I do a valid click link?" There are friends in my blog message questions, I think this is what we all in the future SEO practice in the ongoing efforts to explore the problem, but to solve the "How to do effective click link" problem, A5 Yue Huai Marketing (www.yuehuai.com) Dong Shijun that first must change the concept.

In Shanhui translation of the "SEO Art" book, the author of what we call "do outside the chain (hair outside the chain)" called "Based on the content of the Web site" "outside the chain marketing."

In such a chain of marketing, we hope that through the chain of marketing to promote the contents of the content is outside the chain page (or service), it must be worth the content pages that are recommended by other webmaster sites consciously using links--Baidu's "Search Engine Optimization Guide 2.0" said: "We often say that the chain is (user) A recommended (form).

The SEO art book says: "People don't link to sites with poor quality content or user experience (unless you get some kind of benefit as compensation), and unless you're lucky enough to have a well-known brand, people don't link to a purely commercial website." You have to provide the user with something valuable and something unique "-the inner content of the link you have to give someone something.

And, since is "outside chain marketing", in the website outside the chain construction strategy formulation and the implementation process, the psychology of the marketing audience must be fully considered, because only the marketing behavior that captures the psychology of the marketing audience is likely to achieve the desired success--the most convincing example of this is that when mainland shippers in Hong Kong want to buy a low-margin product, A Hong Kong seller who understands the psychology of mainland China "We do not need that brand in Hong Kong", the result is that mainland guests are obediently led by Hong Kong sellers.

Outside chain marketing is no exception, "SEO art" book said: "Some things are born to attract links, because it can trigger (readers) psychological and emotional response-pride, sharing, news and so on. Take advantage of these triggering factors and create a compelling reason to quote your work for visitors who can influence the content of the site (authors, webmasters, bloggers) and your link building will be successful.

Therefore, as a corporate web site outside the chain marketing commissioner, we must think, the industry's users focus on what is the topic? What is the unique content that my website can give to others? The domestic stationmaster often lacks this aspect strategy consideration, anyway "sends out the chain" Bai, can leave the chain, is indexed by the search engine to be successful, Do not consider the audience feel (this can not completely blame the outside chain Commissioner, many companies are the number of inspectors outside the chain), from their point of view, such a successful outside the chain, but it is difficult to achieve "high click rate" of the chain marketing effect.

The author of Seo art reminds us that in the determination of the site outside the chain construction strategy, the first must "understand the home", know what the content of their site now, what can be added content, my Site features where, what users need to avoid weaknesses, to determine our own "based on the site content of the link building strategy."

For instance, the question that friend does is the clothing website, the website content is very difficult to be new, but faces the same problem, Taobao some women's clothes shop own modelling, displays own clothing style characteristic, obtains the good marketing effect. If in this kind of originality content foundation, in some female consumer's majority forum (or micro-BO) picks out two outstanding pictures to do "The chain marketing", can receive the click outside the chain the effect very well.

And such a link based on high-quality content, it is easy to become "link bait", by more users, webmaster recommendations, to achieve "the real SEO master only know their own chain everywhere, but do not know who helped establish the" state.

This suggests that the content may be the same, but because of the different forms of presentation, the psychological feelings of the audience are necessarily different, and even the aesthetic definition of beauty is "beauty is a form of meaning"--it is important to "look for a more responsive form of the audience", rather than the object of your performance.

It must be pointed out that such "search for a more responsive form of the content of the audience", not only on the site content construction has a revelation, to "outside the chain marketing" is the same. "SEO Art" said: "You can use different kinds of content (the same content of different forms) to attract links." Articles, attractive pictures, videos, tools, and even developing online games. For example, some private hospitals for network surgery video Live, a period of time live address by the major webmasters and netizens spontaneously recommended to share.

In addition, for the same content of the corporate web site, whether the site content construction or chain marketing links, seize the "timeliness of the topic" is a "development within the home" a good way. There is no shortage of "time-sensitive topics" on the web, as long as our own site can constantly grasp the relevance of the "timeliness of the topic", as long as the ingenious and timely excavation to their own site's unique selling point (must have their own new ideas, and can not reluctantly), occasion marketing, it is not difficult to imagine, This kind of popular topic to bring the chain clicks will not be low-for example, women's website, the previous days should not let go of the popular "Qi B small Skirt" topic.

Finally, is adhere to, do not be afraid to be tired, do not be afraid of being imitated, do not fear a period of time effect is not obvious, or even less than "content is just meaningless interspersed keyword" of the traditional "hair outside the chain, the lure spider" means. Go on. Because any marketing means must insist to be effective--outside chain marketing is no exception.

In particular, to remind you that seoer is not for their own reasons for giving up excuses, such as "domestic sites are copied collection false original." This is true, but we can't wait for the environment to be done. As long as the difficulties persist, it will certainly have effect.

And, will be such "based on the content of the outside chain construction strategy" to adhere to, supplemented by other promotional marketing means (such as news marketing, etc.), after a period of time, can effectively pull off with other similar web sites, truly achieve the website branding the ultimate marketing goal.

Finally, "SEO art" will be "outside the chain marketing" summed up as: "Good link building from the simple concept: build good content, tell others, inspire them to share."

This shows that, including outside the chain marketing, all marketing promotion is content marketing in essence, can not separate the content of the website and the chain marketing of the website, the quality of the website content is closely related to the quality of the chain--this is the true meaning of link relevance. If your site content (service) is really good quality, your chain quality must not be bad, you will be able to produce countless more clicks to win more quality outside the chain, and a user experience good, let a person produce the chain of click Impulse, it points to the content quality of the page will not be low.

This is to do constantly by the netizen clicks the only method of high quality outside the chain, all sites are no exception (this article is gouyn12 for Yue Huai Marketing Manuscripts, reproduced please link to the form of the initial source http://www.yuehuai.com/article-529-1.html).