How to change the traditional marketing means to meet the development demand of refrigeration enterprises

In the rapid development of Internet information and E-commerce now, traditional marketing means has been increasingly unable to meet the development needs of refrigeration enterprises, especially in the larger scope of the domestic market and expand overseas markets, the traditional way of marketing inevitably stretched. And break the traditional marketing model, to find effective new marketing means has become the major refrigeration enterprises one of the development of the confidant. Network marketing, with its convenient operation mode, low cost and high rate of return, has become the indispensable communication tool for the rapid development of refrigeration enterprises at present. However, in the application of network marketing, to help refrigeration enterprises in the larger market occupy more favorable position, businessmen have to face such a problem, this marketing method will not follow the homogenization of serious?

It is understood that recently in 2010 China (Shenzhen) It leaders Summit, an entrepreneur complained to Ma Yun, Taobao has now expanded from Consumer-to-consumer to the Business-to-consumer, and extended to the offline, the entire Taobao is still in the process of expansion, small and medium-sized entrepreneurs encounter such an opponent how to do. Ma Yun Taobao just started as an example, many years ago when the company was founded to Yahoo, then came to Google, and then came to Facebook, Taobao came along. "If you find an excuse to live without him, the problem is with you." The world is never short of innovation, never missing is an excuse. Ma also said, "Alibaba thought is to promote more peers to join." As we all know, Alibaba in China's E-commerce market is once a symbol of high-end brands, among consumers enjoy a high reputation, which has been the development of the huge impact of participants. In the words of Ma Yun, we have seen the current to cater to this kind of market attention of a more general E-commerce, is converging from all directions.

Earlier, Suzhou New Asia technology to borrow the global refrigeration network (www.qqzl.cc) to brand marketing into the fast lane, and choose the global refrigeration network to broaden its own brand coverage, this has to be called a coup. This partner is locked up more than 90% of China and overseas more than 30% of the Internet users, Suzhou New Asia Technology, to the global refrigeration network for the platform to build its first communication with consumers online trading channel. Heating and cooling through the market 70% of the consumption concentration in this batch of heating and cooling industry consumer groups, which is the new Asian technology to seize the core of the crowd. With the deepening of bilateral cooperation, many new modes of cooperation have been derived, communication means from pure brand advertising to implantable marketing, and then to emphasize product monitoring experience, set up the brand and buyers of communication between the bridge, in the rapid promotion of brand awareness, so that a large number of buyers to understand the new Asia brand meaning , the brand and product produce real stickiness.

    Obviously, marketing way, how to exert force on network Marketing has shown the overall capacity of refrigeration enterprises, which not only consumes a lot of manpower and energy, but also very likely to weaken your competitive position in the industry. Seek to set and move, found that feasibility is only a small beginning, as a rational entrepreneur, should be more to analyze the underlying factors, to leave the company to make mistakes in space and the opportunity to mend, think twice, ready to move. In the network marketing trend to maintain a calm mind, will be in the brand road to go farther.