How to choose key words in Automobile network marketing

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As of 2011, in search engine keyword launch, or car manufacturers for the leading brand. Nationwide, a small number of 4S stores began to put their own keywords, and another part of the car portal, Auto Group purchase site also in the keyword put exerting force. The author bold forecast, in the next 1-2 years, the search engine will become the automobile network marketing white-hot battlefield.

Today we come to introduce the car network marketing How to choose keywords, this is not only to search engine bidding help, free network promotion is also very useful. Select the keyword must conform to the user's search habits, we through this article to understand the needs of users and the corresponding level.

Phase one: Cash stage

For users, what kind of car to buy is determined by their income level and economic ability, in the absence of a certain car to buy the case, the user is more certain of the money in hand and their own car budget. At this stage we should use the phrase to guide the user's car attention points. For example: "60,000 or so what car to buy good", in general SEO seems such a word is long tail keyword, is not really important keywords, but standing in front of the data is all cloud, we can look at the word Baidu Index, (as shown below) From September 2011 to the end of January 2012 has been around 900 a day, in addition to the Spring Festival during the fall, has been strong.

We can look at about 100,000 cars, the demand is more vigorous, as shown

So what are the words like this, we're connected by the Baidu index, the following words are listed for reference "about 100,000 to buy a car good" "100,000 or so car list" "100,000 cars below the list" "100,000 Car List" "100,000 to buy what car good" "100,000 yuan to buy what car good" and so on. When choosing this kind of words, please note that 50,000, 100,000, 150,000 is the psychological support of the user lever, but also a higher search volume. Such words, car manufacturers are also very intensive, as a 4S shop can choose to use free Internet marketing, or to take the night strategy to put the keyword.

Phase II: Brand selection Stage

Because the purchase ability determines the brand scope, the Netizen demand natural transition to the second brand choice stage. At this stage we have summed up a total of 3 requirements:

1, compare the demand: Peugeot 408 and Sega 3 van that good?

Users through the price, brand, function of similar models, hope to be able to obtain useful knowledge and gradually choose the brand suitable for their own needs.

2, ask for demand: What about Peugeot 408?

Users through the way of direct questioning to find the network on the target models of comments, to collect the same shape buyers feel.

3, performance requirements: Peugeot 408 fuel consumption, Peugeot 408 price, Peugeot 408 color

Above is the 2011 year report, through the chart very intuitive performance Netizen to the automobile's attention intensity as well as the proportion, the setting keyword may refer to the above index.

Phase III: Preparation of the purchase phase

After the first, the second stage, the user has passed the comparison, chose their preferred brand, this stage to solve the problem is how to buy or about to buy when users publish effective information, collect demand until the smooth deal. Because of the well-known reasons for car sales is a strong territoriality principle, the third phase of the keyword will have a specific place name, we will this phase of the keyword requirements have also done three categories.

1, Information inquiry: Users want to buy under the local line will certainly be through the Internet to understand the basic purchase information. For example, location, "Where is the Wuhan Peugeot 4S shop?" For example, the contact method, "Chongqing Mazda 4S shop phone number?" This category may also directly search for keywords, such as "Chengdu BMW 4S Shop" "Chengdu Jin Tai bmw" "Chengdu in The BMW address" and so on.

2, price and activity inquiries: Determined to buy a certain type of car in the local, netizens most concerned about the problem is how to buy cheap. For example, "Fuzhou hatchback Fox Group buy", "Wuhu byd F3 Quote", "Jiujiang Toyota Corolla concessions," Urumqi Sonata 8 ", in order to buy a cheaper car in the same period, users are more concerned about the word" buy "," discount "," Activity "," quote "," price "," Lowest price "," internal prices ", "Employee Price", "gift Bag", "Auto Show" and so on and the price is closely related words.

3, the matching situation of understanding: Before buying a car users will want to know more problems after buying a car, before buying a car will also search the Internet. For example, "Tianjin New Car Licensing", "Yichang new car Insurance", "Shijiazhuang New Car Beauty" and other novice may ask all the questions, which will include loans, insurance, licensing, car decoration, maintenance, novice on the road, parking (fees), car washing, fines, accompany driving, maintenance, car testing and many other issues. Some keywords have been related to the service provider to occupy, this aspect can be mutually beneficial form and the service provider communication, access to resources replacement.

This stage is the key point of marketing, this phase of the customer is also the highest conversion rate, many domestic group buying sites will this stage as the focus of marketing, I hope that our car network marketing friends to dig more of this stage of demand, will inevitably bring more full of surprises in return.

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