How to choose the Battlefield for SME blog marketing

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The blog Marketing Promotion plan is the Enterprise Network Marketing strategy part, is the Enterprise Network Marketing management important link. It is not only a guide to the blog marketing, but also a measure of whether its effectiveness achieves the desired goal. Compared with the complete network marketing plan, the blog marketing plan is relatively simple, but more specific. In general, it should include at least five basic elements:

The first step: determine the goal of blog marketing

Like other marketing methods, blog marketing also have a clear goal, of course, this goal from the enterprise and the actual situation of the market, seeking truth from facts. Generally speaking, the goal of Enterprise blog marketing is nothing more than two, one is through the content of the blog to improve the visibility of the search engine and natural rankings, the second is through the content of the blog to establish corporate brand, attract direct target customers, promote enterprise sales.

The second step: choose the appropriate blog marketing platform

For small and medium-sized enterprises, there are three kinds of blog platform to choose from: (1) independent Platform, (2) BSP platform, (3) in the corporate web site to open up blog section.

Independent platform one but by the search engine recognition, the weight on the search engine will have an advantage, but need to operate from scratch, in terms of operating and operating costs are not suitable for small and medium-sized enterprises.

In the corporate web site to create a blog plate, and the site itself to form a network of marketing and the content of the mutual pull complementary, but also the development of operating costs.

BSP platform that is the abbreviation of blog service provider, translated into Chinese is the meaning of blog services provider, that is, the current network of popular blog to provide a platform, the general use of BSP platform can directly use its existing search engine weight advantages, And in the platform, if recognized, may obtain the member's pole

Big attention.

From all aspects of comprehensive consideration, the general SME Network Marketing Blog proposal to choose BSP Blog platform as a platform for enterprise network marketing. Commonly suitable for SME marketing BSP Blog Platform:

1. Sina Blog: http://blog.sina.com.cn/

2. Alibaba Blog: http://blog.china.alibaba.com/

3. Sohu Blog: http://blog.sohu.com/

4. NetEase Blog: http://blog.163.com/

5. News blog: http://blog.hexun.com/

6. Bit blog: http://blog.chinabyte.com/

7. Phoenix Blog: http://blog.ifeng.com/

8. Tianya Blog: http://blog.tianya.cn/

9. Focus Blog: http://blog.focus.cn/

10. Blog network: http://www.bokee.com/

Step three: Determine the content of blog marketing

Enterprise Network Marketing in the content of the first thing to pay attention to, first of all, to promote corporate brand or to promote corporate leaders of personal brand-oriented. If the promotion of corporate brand-oriented, it is necessary to highlight the brand image of enterprises. If it is to promote the personal brand of corporate leaders, it is important to highlight the boss personal

Charm, such as the blog of the 31 heavy industry Wenbo.

Content for the king, blog content is the basis for blog marketing, no good content can not have efficient blog marketing. What kind of blog content is good content? The individual propaganda enterprise, the introduction Enterprise product content certainly is not the good content, only has the real value to the customer true, the reliable content is

Good content. Therefore, the content of the blog must jump out of the enterprise, standing in the industry and even the entire market economy, pay attention to the hot issues of the industry, released the latest hot news of the industry.

Network Marketing content does not seek much, must pay attention to quality, can be original to try to original, such as often release some of the enterprise's marketing activities, new product information and so on. Conditional enterprises, can recruit special journalists to collect news information, no conditions of enterprises, can adapt the network of hot industry news.

Fourth step: Develop the long-term maintenance of the blog

I used to teach some enterprises also used blog marketing, but they quickly complained that no effect, can not be "quick", this is really wronged blog marketing! I have in many occasions said that there are countless ways to network marketing, we only have to use a good intention of a certain method can achieve the effect of publicity. "Point Stone

Gold "Immediate" method is not, any successful approach will require time and energy to long-term management, blog marketing as a low-cost way to promote more so.

Blog marketing success, the key is to adhere to, only the continuous efforts will be rewarded. Therefore, the enterprise must develop the maintenance plan, arranges the special person to be responsible for the blog content update. For example, you can start the employees of the enterprise, requiring each employee to send 3 articles per week on the corporate blog, of course, can also package

Corporate blogs are outsourced to professionals to maintain. But be sure to keep the content of the blog updated every day, at the same time each blog post to bring the enterprise's promotional information (keywords) or more wonderful articles recommended, such as can recommend 10 more wonderful articles, the article title and link address write out (link to the Enterprise page

UP). In addition to constantly updating, each post will explain the source and address of the article.

Fifth step: To maintain the communication with the customer interaction

Enterprise Blog After a period of maintenance updates, will certainly slowly have customers come over to visit, these visitors may leave a message to the enterprise. If the use of Good blog marketing This unique two-way communication characteristics of the blog marketing effect is the key to change. Therefore, it is important to pay attention to, first of all, must pay attention to and reply to the visitor's message, especially the price of some consulting products. In addition to take certain incentives (such as gifts or concessions, etc.), to stimulate visitors to message, increase platform interaction.

First of all, I hope to help you.

Originally contained: http://www.hainanlove.com author: On the qq:772340535 of strategy

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