Readers Mr. Shao called to inquire: my company recently launched a series of new products, so want to build a marketing-oriented website to strengthen marketing efforts. I would like to consult, the creation of http://www.aliyun.com/zixun/aggregation/37464.html "> Marketing-oriented web site need to pay attention to which aspects?"
18 Chong Fu Trainee reporter Zhang En answer: At present, network marketing is booming, the establishment of an excellent marketing-oriented web site has become a lot of development of terminal products business needs. We need to figure out what the difference is between a marketing site and a regular site.
First of all, marketing-oriented web sites need to achieve such an effect, that is, the first time visitors see the page, they can be attracted to the site, and can instantly grasp the main content of the page. This needs to be prominently in the page to fully reflect the characteristics of the site, thus causing visitors attention. As a result, these visitors are likely to become potential customers or even customers of the site.
Secondly, it is necessary to improve the speed of Web page opening. If the page is too slow to open, many visitors will be ruthless to close the page. Therefore, as much as possible to reduce the time to open the page, not because of waiting for a few seconds to lose due visitors, let alone to lose the opportunity to get orders.
Customer service system is also worthy of attention. Can say, direct order and customer service system is the most important content of marketing-oriented website. The website needs to let the customer click directly, thus satisfies its demand, helps the customer to solve the problem, if can answer the visitor's question quickly, also basically has retained this customer, but if the customer service does not have the place, that will lose the massive customer.
Have to remind is that the development and transformation of the network is very fast, therefore, the site's late optimization also to keep up, so that the marketing process will be more effective.