How to design Network marketing plan

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I. Preface

Network Marketing program, is the enterprise in a specific network marketing environment and conditions, in order to achieve a certain marketing goals and set up a comprehensive, specific network marketing strategy month and activities plan.
Network Marketing planning is a complex system engineering, it belongs to thinking activities, but it is a strategy, plan, planning and other rational forms of thinking movement, is directly used to guide the enterprise Network Marketing practice. It includes the modification and Perfection of Web page design, as well as the integration of search engine optimization, pay ranking, interaction with customers and so on, which is the result of the coordinating function of network technology and marketing experience. It is also a relatively long-term project, and it is unrealistic to expect a huge shift in the marketing of the site overnight. The implementation of a successful network marketing plan requires careful planning and design.

According to the different network marketing activities as well as the problem to be solved, the marketing plan also can have very big difference. We should be based on the current international E-commerce and network marketing concept to develop effective and consistent with the enterprise's own network marketing program. However, from the general Law of Network Marketing planning activities, some basic content and preparation format have common or similarity.

II. Basic principles of Network marketing planning

1. Systematic principles

Network Marketing is a systematic enterprise management activity based on network, which manages the information flow, business flow, manufacturing flow, logistics, capital flow and service flow under the network environment. Therefore, the Network marketing plan planning, is a complex system engineering. Planners must take the system theory as the guidance, the Enterprise network marketing activities of the various elements of integration and optimization, so that ' six streams ' are prepared, complement each other.

2. The principle of innovation

The network has brought great convenience for the customers to compare the utility and value of the products and services of different enterprises. In the network marketing environment with more and more personalized consumption demand, it is the key to improve the utility and value by innovating and creating the product characteristics and service characteristics which are suitable for the personalized demand of customers. Special dedication in exchange for special rewards. Innovation brings features, and features not only mean to be different, but also mean extra value. In the process of planning the network marketing plan, it is necessary to build a thorough understanding of the network marketing environment, especially the customer demand and the competitor's trend, to create the product characteristics and service features which are aimed to increase the customer value and utility and to be welcomed by the customers.

3. Operational principles

The first result of the

    Network marketing plan is to form a network marketing plan. The network marketing plan must have the operability, otherwise has no value to speak of. This operability, manifested in the network marketing program, according to the target and environment condition of the enterprise's network marketing, the planner makes a thorough deployment, detailed elaboration and concrete arrangement on the problems of what to do, when to do, where to do, who to do and how to do it in the future network marketing activities. In other words, the Network Marketing program is a series of concrete, clear, direct, interrelated action plan directives, once implemented, each department of the enterprise, each employee can identify their goals, tasks, responsibilities and ways and means to complete the task, and know how to work with other departments or employees to collaborate with each other.                                                                                                 &NBSP
4.  Economic principles  
 
    Network Marketing planning must take economic benefits as the core. Network Marketing planning not only consumes a certain amount of resources, but also changes the configuration state and utilization efficiency of enterprise management resources through the implementation of Network marketing scheme. The economic benefit of network marketing planning is the ratio between the economical benefit and the plan and the implementation cost of the plan. Successful Network marketing planning should beTo achieve maximum economic benefits in the case of planned and programme implementation costs, or to achieve target economic benefits with minimal planning and programme implementation costs.

Third, the Network marketing plan design Basic steps

The planning of Network marketing plan, first of all, is the starting point and basis of clear planning, that is, to clear the network marketing objectives of the enterprise, as well as the advantages, opportunities and threats (i.e. SWOT analysis) faced by the enterprises under the specific Network marketing environment. Then on the basis of determining the starting point and the basis of the planning, the network is often subdivided, select the target market of network marketing, and conduct the network marketing positioning. Finally, a variety of specific network marketing strategy design and integration.

(i) Clear organizational mandates and vision

To design a network marketing plan, first of all, it is necessary to clarify or define the enterprise's mission and vision. Mission and Vision play an inspiring and instructive role in the decision-making behavior and business activities of enterprises.
The enterprise's mission is unique to the enterprise, but also includes the company's overall objectives, the scope of business and the future management action of the general guidelines. The basic purpose of distinguishing from other companies is usually determined in the form of mission reports.

(b) Determine the organization's network marketing objectives

The mission and vision define the basic objectives of the enterprise, and network marketing goals and plans will be guided by these basic objectives. The expression of reasonable network marketing objectives, should be specific marketing purposes, such as "profit than the last year 12% increase", "brand awareness of 50%" and so on. Network Marketing Objectives should also specify the time limit for achieving these achievements.

(iii) SWOT analysis

In addition to the Enterprise's mission, vision and goals, the enterprise's Resources and network marketing environment is the impact of network marketing planning two major factors. As a strategic planning tool, SWOT analysis can help the company manager to take a critical view of the situation, correctly assess the possibility and reality of the company to complete its basic tasks, and help to set up the network marketing goals correctly and to make full use of network marketing opportunities to achieve these goals of the network marketing plan.

(iv) Network marketing positioning

In order to better meet the needs of online consumers, increase the competitive advantage of enterprises in the online market and profit opportunities, enterprises engaged in network marketing must do a good job of network marketing positioning. Network Marketing positioning is the strategic commanding point of Network marketing planning, marketing positioning errors, will inevitably lose. Only grasping the positioning is conducive to the development of the overall strategy of network marketing.

(e) Design of network marketing platform

The platform refers to a system that can be completed by the interaction of human, equipment, program and activity rules. The complete network marketing activity needs five kinds of basic platform: information platform, manufacturing platform, trading platform, logistics platform and service platform.

(vi) Network Marketing mix Strategy

This is the network marketing planning in the theme of his, it includes 4P strategy-the design of online product strategy, the design of online pricing strategy, the design of online pricing channels, the design of online promotion strategy. and the development of network public relations.

(vii) Network Marketing planning book

The formation of Network marketing planning written form.