How to design Web marketing-oriented websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The purpose of designing a website is Network marketing. This is the purpose of many enterprises to build stations. But, in the end what kind of website has the advantage of network marketing? In this article, I introduce the website design, how to design is more conducive to network marketing.

1, design the website for the target user

In the process of designing the website, we must design the website with the target traffic or the target user as the center, whether it is the content of the website, the design of the vision, the arrangement of the promotion, etc., should consider whether it is suitable for the psychology of the target user.

For example, some users like their own web site to find the need for information, and some like to find customer service personnel inquiries. Or go to the website forum and communicate with other people. These are the psychology of the target customers.

For example, the use of promotional, some audiences pay attention to price, and some products need to provide complete performance information. Industrial equipment, for example, does not sell coupons to restaurants or grocery stores, but instead uses other means to fully display its product features. So, on the eve of doing the website, must first make clear, your this website is for who design, your product characteristic as well as customer psychology is how.

2, copy writing is very important

On the website, good sales force and copywriting writing have a lot of relationship. Because customers do not see your appearance, hear your voice, can only be written in your text description, see your product information, you are not selling design services, exquisite web design and take a beautiful product photos can not sell the products. Only words that are attractive enough to help you sell things. So. Good copy writing is critical to online marketing.

But this kind of writing does not need your literary skills very high, but needs to study the client's psychology. For example, Taobao, thousands of the same product, so the description of the product and can not attract customers have a great relationship. Users are focused on the concept of fashion beauty, or more pragmatic, which requires a copy of the study of customer psychology. There are also examples of your website description, if written good, can attract visitors to stay on your site for a few seconds may produce a deal.

3, the guidance of the visitors step-by-step

The website must have a clear goal. That's what you want customers to do.

We often say that we should consider the problem in others ' position. Here I would also like to say stand on the position of potential customers to open the site, if you want to put the goods into the shopping cart, where is the shopping cart? If you want to contact a website service person, where is the contact? If you want to communicate with customer service, where is the online customer service system? So, in the process of web design, It is actually the process of browsing the website by the Illusion Viewer. Imagine the nodes that each visitor might stop, imagine what the viewer is going to do next, and then naturally guide them. Of course, this process can not be like offline marketing, online marketing does not have face problems. The viewer may walk away at any moment.

4, as far as possible detailed information

Sales on the Internet, unlike the offline products, product profile Plus product Information labels are displayed there, there will be people gushing to introduce you. But still a lot of people more and more like the internet shopping, for is convenient, but also can slowly understand n more than the same product information to do contrast. Therefore, the online product information needs to be as detailed as possible. Do not for the sake of the plan or want the visitor to contact you and hang up "For more information, please contact us". A lot of people won't contact you, anyway I won't. Because shopping online, the picture is convenient.

5, obtain the user's trust

Shopping on the Internet many customers the biggest obstacle is the user does not trust the site, because after all, do not know product information and website integrity, so afraid of being cheated. Therefore, how to obtain trust is the most troublesome problem for many small and medium enterprises. For example, the current popular Taobao is to rely on businesses a little bit of accumulated credibility. The seller's credit rating system is also a third party data, not controlled by sellers, so users can fully trust. However, there is no such a reassuring evaluation system on the website of independent electric dealers now.

6. Eliminate purchase risk

Online shopping is different from physical shopping can be the entity experience, so in order to eliminate the user fear of inappropriate, dissatisfied and so on, the site needs to seriously consider how to transfer the purchase risk to themselves.

The most commonly used method is unconditional refund, as long as you want to return, immediately back to the customer. This method does work, too. Therefore, if you want customers to buy products at ease, put this clause in the eye-catching position, the most important thing is that you have to implement, not for a product and give up the credibility of the entire enterprise.

7, promotional discount behavior to force sales

After doing well in all aspects, in order to attract more customers, you can use your killer--promotional discounts and other means to improve sales force. As it turns out, free coupons, credit cards, and emails are eye-catching promotions that allow many customers to refuse to buy products.

Above is my summary of web marketing for the purpose of the website design method. Www.zbrundu.com by water treatment equipment, starting in A5. New Year is imminent, reprinted with links. I want to get more friends to exchange the above content.