How to do a good job of microblogging marketing

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The company's boss has always been on the micro Bo Love, recently finally determined to pull out the human and material resources to do micro-blog marketing, micro-blog Marketing I just understand, but did not in-depth study, so for the following points of view we feel that the writing can be a good top, if not write well don't scold me.

Weibo as a new media marketing tool, for enterprises, is undoubtedly a brand-new platform, do well indeed can be the company's overall marketing play a powerful effect. Want to do a good job of microblogging marketing, the first need to have a certain understanding of Weibo.

Weibo, as its name suggests, is a miniature blog, an informal mini blog. There are several features:

1. Strong immediacy. We have to admit that Weibo has profoundly affected people's search habits, lifestyles, news events, the latest progress, the latest trend of major brands, more and more people began to search for such information, only because the micro-blog information on the fastest release, the freshest information.

2. Strong communication ability. Simple and convenient operation process, basically not affected by the surrounding environment. On the bus, on the rest of the chair, under the bus stop ... Everywhere will have a mobile phone brush the shadow of people. Its transmission way is like nuclear fission general, spread wildfire, spread the power to imagine.

3. High precision. After the enterprise registers the microblogging, may have the latent consumption ability the user to carry on the attention, observes their interest the activity and the topic. At the same time, enterprises in micro-blog to maintain active (the need for time accumulation), but also to attract users interested in product attention, become a fan of the enterprise. These two parts, are the most direct target customers, enterprises and their online communication, that is, direct contact with the forefront of the market, whether to collect market feedback, or brand communication, facing the more accurate consumer groups.

4. High affinity. Weibo is not a high official website, microblogging on the exchange as users of its nickname "scarf", warmth, fun, and life. Enterprises through this fragment-type, random speech, not only for brand information, promotional activities, such as product level publicity, but also to the social hot events to express their views on Weibo on the after-sales service, as much as possible to provide users with help to obtain the user's goodwill. Micro-Blog Marketing to dilute the business image of the enterprise, narrowing the distance with the fans of consumers, so that enterprises with the attitude of the listener close to consumers, for each other to build a trusted relationship.

5. Low cost. The cost of doing Weibo marketing can be much lower than blogging or marketing.

For the characteristics of the above micro-blog, the company launched micro-blog marketing has the following recommendations:

1, in-depth understanding of customer consumer groups. Who do we write to? This is the first and most important step we have to face. Our customers have three categories: first, top government officials, the second is the art of famous, three collectors. Therefore, to these people's education background, life experience and life style, we must understand, in order to "vote for their good"! Weibo content does not necessarily have to be related to the industry, but it must be their favorite information. To do this, you can contact our customers, in addition, we can pay more attention to the micro-blog, the idea of a good study.

2, for their own positioning. When we watch the talent show, we will find such a rule: the most popular singers are not necessarily singing the best, but must be a person with full personality (such as Li Yuchun, Liangbo, Wu Mo worry). This era calls for individuality, and so does microblogs. If our microblog does not have its own positioning, without its own personality, it is difficult to form a memory point to be remembered. So in understanding our customers on the basis of, in addition to the humanization of some, need to have a whole positioning, in the end is to be elegant, or a bit more popular? The content of the form can be varied, but the main melody should be more consistent.

3, Event marketing. This is a very important marketing method Weibo. We will find that the social hot spots are very often in the micro-blog first fire up, and then in some mainstream media to get further exposure and attention. These days, we as a socially responsible enterprise, absolutely can not "aphasia"! This is definitely not something outside the brand. And for our industry-related hot news, we can not let go. (This can help us get more potential customers.) I found such a successful marketing case on the Internet: when the Wenzhou motor car incident occurred, when the home of the 5 brands of Reckitt Web page first into a monochrome page, hanging black ribbon logo, and stop Micro Bo Day, this is the brand should have attitude.

4. Online activities complement each other. Using our microblog to carry out a variety of online activities, (these may also appear in the forum) here for a few I can think of: for example, we bask in a celebrity calligraphy and painting, you can invite fans to taste, share antique knowledge, but also to a cultural relic, let everyone use this as material, poetry composition painting, Excellent we can gift or gifts to the event tickets (interactive); In addition, you can find a theme, such as "I and the Jade story", so that fans can bask in the photo, but also for an artifact, design some interesting online voting activities, and so on, and so on, and so on, in order to interact with the fans through these activities, Get closer, have fun, and maintain a friendly relationship.

In addition, we may be planning to carry out a variety of activities, which is very necessary. and in micro-blog we can not only solicit opinions, the release of activity news, real-time reporting, can also share activities and so on, so that activities do not live on the scene, a number of extension also more benefits.

5, in addition, Weibo can release some information about our website, exhibition hall, collection, activities, but also can effectively solve the crisis PR, build corporate culture, this is also very important for the long-term development of an enterprise.

Qingdao has an advocate micro-bo "content marketing" well-known figure-Yu Haiqing, he said such a word intriguing, here to share: "Micro Bo play is the skill, the hand is the network, talk about is the idea, preach is thought, earn is popular, win is the word of mouth, the line to be a name, the line to be good, rely on sincere people, Rely on the content of people, relying on resources to help people, relying on righteousness and convincing, relying on creative profit. ”

The above is my micro-blog marketing some superficial insights, micro-bo marketing is a science, a variety of mysteries need to further savor. Here I wish the company can be in the micro-Bo marketing to kill a way to come! This article by the Shandong Collection Net http://www.sdgw.com exclusive feeds, welcome reprint!!