How to do business Weibo marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Weibo marketing is now a more hype than the fire of a network marketing concept, many network companies in order to borrow the Dongfeng, have launched a micro-BO marketing business, this micro-blog marketing practices are also diverse, many enterprises by these network companies are also very dizzy, we all know that micro-bo marketing is very important, Also saw some enterprises through micro-blog marketing to eat the sweetness, but to mention the micro-Bo marketing in the end should be how to do, no one can say an authoritative statement.

Now there are a lot of micro-blog marketing There are probably such a few:

Sales forwarding

Internet companies that sell tweets will tell businesses corporate advertising through micro-Bo forward by how many fans to see is called micro-Bo marketing, which is currently the so-called micro-Bo marketing, many micro-blog marketing site through the acquisition of some of the number of fans more micro-broad, and then provide enterprises with the forwarding of advertising information services, Network companies to earn the difference, the selling forwarding network company's most common line of sales is "you see, you this advertisement through our large to you forward, you can be a lot of xxx fans see."

It seems to make sense, but there are a few things that businesses may not know:

First, these large fans will have a large number of ineffective fans;

Second, the remaining effective fans, may be due to a large amount of information, your advertising message is not displayed in the user refresh the first screen, the effective fans may not have time to see your advertising information;

Third, even if the only remaining ones that happen to see your advertising message are the effective fans (usually only less than 10%), and because those who forward your advertising information large fans are scattered in the apart, their age, sex, marital status, knowledge and cultural level, The differences in the various attributes, such as consumption ability or habit, may be enormous, lead to a large number of people simply can not become business customers see the enterprise's advertising, forming a large number of advertising waste, companies do not have to pay for these ineffective advertising browsing, and this is just a waste of network advertising relative to traditional advertising an important advantage, That is, online advertising can be based on the final audience attributes and classification of accurate delivery, save advertising costs.

So, this kind of sell forward microblogging marketing way, it still belongs to the category of traditional display advertisement, still far from the real microblogging marketing, because marketing more embodies a kind of planning and thinking, and selling the false microblogging marketing, there is no science and technology content and the height of thought, he called Weibo ads may be more appropriate.

Second, sell fans

This kind of fan-selling is more low-tech than the forwarding of the above. There are some Internet companies, registered a large number of vests, and even some network companies also through hackers to steal a large number of mailbox accounts, specifically used to register a microblog vest, that is, we commonly known as zombie powder, many companies in order to meet a certain demand, buy a lot of zombie powder, in order to make customers seem to feel more authoritative More face, in fact, these zombie powder will not be any help to the sale of enterprises.

Even some network companies are not virtuous, see enterprises do not understand Weibo marketing, even whether zombie powder does not tell the enterprise, they will tell the enterprise fans are through a variety of means to obtain the true fans, these fans are the potential customers and so on, enterprises do not understand a thrill is easy to spend money, on the when, finally completely without any effect, Enterprises also think that is the micro-BO marketing effect is not good, in fact, the enterprise is not to buy a micro-bo marketing, the market is this help no German network company to get bad.

So here I tell my business friends, fans are not the more the better, the quality of the fans than the number of fans more important, if your microblog only hundreds of fans, and these hundreds of fans are the bosses of major companies, then your Weibo account value is far more than a hundreds of thousands of garbage powder account.

Third, selling hype

We may have heard that some brands, such as Millet mobile phones, Dell computers, fast schoolbags, seabed fishing, through the micro-Bo marketing hype, a sudden fire case. Then some enterprises, look at the case above, think micro bo this thing good ah, fantasy their own brand or products can also be fired by a micro-bo fire.

And these companies are looking for companies that claim to be doing Weibo hype, we do not say these dare to pick up micro-bo hype of the company level in the end, the enterprise should at least first know that the fact that every year these network marketing companies planning various kinds of network hype events, implementation to the last proved successful, That is what we see, in fact, accounted for all of these planned brand or the share of the event is far less than 1%, 99% of all kinds of hype plan failed, but these failed case enterprises did not see it.

And most successful microblogging marketing cases, may be Sina Weibo, Tencent micro-blog platform to let us see the case, it may be Sina Weibo advertising format, not necessarily suitable for all enterprises.

In the majority of enterprises, I suggest or not to have a night to become famous this fantasy, hope that through the micro Bo suddenly fire on the probability of really no more than 5 million of the probability of how much higher.

OK, so what exactly is the real microblog marketing?

I think that microblogging marketing it is a set of systems, a system of work rather than any one of the above, said a few points, alone out of the micro Bo marketing, but they can as a micro-BO marketing system under the framework of a specific operation. For example, like Word-of-mouth Bee is a set of word-of-mouth based on the micro-boping platform to spread the system, it for the Enterprise Micro-blog Marketing Complete provides:

Invite participation mechanism--a variety of methods to attract micro-blogging users to participate in the enterprise's micro-blog marketing activities;

Topic manufacturing mechanism--to guide customers through micro-blog to praise and discuss the enterprise;

Viral marketing mechanism------------------two or more times

The transformation promotion mechanism--the historical customer's praise has the important influence to the new user's purchase decision;

The effect monitoring mechanism--the perfect backstage statistic data provides the scientific data support for the enterprise marketing activity decision.

Enterprises use Word-of-mouth Bee to carry out micro-blog marketing activities, you can get through the micro-bo marketing, forming a set of micro-Bo marketing system for their own, Dong Jingyi Network Marketing Recommendations Enterprises will be Word-of-mouth bee microblogging marketing system into the business flow, will be micro-bo Word-of-mouth marketing institutionalized.

We can imagine a scenario where there is a beauty salon, after each service after a customer, then customer service came over, took out an ipad, invited this just finished beauty service customers to just enjoy the service, customers through their own Sina Weibo account login on the ipad's Word-of-mouth bee system, She felt that the service was wonderful, praise, the company's official microblog account will inform the customer all fans, tell them, you are concerned about the friend xx, just used xx beauty salon of XX service, and the customer has just been forwarded to all her fans.

Because people are more willing to trust their friends and family recommendations, when these fans see a friend of a business praise, will more believe that this is true, these fans see friends on the merchant's comments, will be more interested. By clicking on the link in the microblog, into the beauty salon's Word-of-mouth center, and saw the beauty salon countless historical customers to the beauty salon, so that the fans of the beauty salon's impression once again get sublimation, the beauty salon's positive impression suddenly deepened, even if this beauty salon expensive, so historical customers praise, The new customer has been given enough reason to choose the salon. When the customer has a need for beauty, will also choose to go to someone else's home.

Everyone has a lot of friends behind them, behind each customer has a large number of potential customers, Micro Bo is a communication tool, microblogging marketing should focus on the dissemination of quality and efficiency and not just a bunch of virtual numbers, so that users through micro-blog to see you, this is the most basic, the best microblogging marketing is, Let users not only through micro-blog to see you, and let users see or their friends say you good, this is the microblogging marketing.

Personal blog: http://www.djycn.com