How to do blog marketing well in foreign trade enterprises

In the modern network marketing environment, enterprise blog can no longer simply as a channel to release enterprise information, but need a marketing blog, become the public relations department of the enterprise.

At the beginning of the blog, just as a personal distribution of information channels, with the development of information technology this information release form applied to the enterprise management, become an important way for enterprises to publish information. However, the successful use of blog marketing for enterprises to create value of the case is not many.

How can we do well in blog marketing, especially for foreign trade enterprises?

To an instrument foreign Trade business blog marketing as an example, to see how the company is doing a good job in foreign trade blog marketing. The Enterprise blog is Odau for its construction of foreign trade marketing-oriented web site produced. By the blog marketing to drive the company's Web site access to produce high-quality inquiries, is Odau for its production Enterprise blog original intention. The enterprise is very much in favor of Odau blog marketing ideas, regular updates blog content, regular content update is a successful marketing blog premise. Because of its special industry characteristics, many musical instruments are not widely available, the general price of musical instruments and more expensive, consumers need an authoritative expert to teach them how to choose. And Odau is to the enterprise's Foreign trade blog to create such a knowledge-sharing blog.

Blog is not too much introduction of the company's products, just standing in the third party angle, the various types of instruments made a systematic introduction, including materials, performance, price, each blog post also annotated the author of each type of musical instruments of professional advice, for customers to buy to provide reference ; There are also some ways to teach consumers how to choose musical instruments and where to pay attention to when buying; at the same time, the story of the musical instruments in the blog can often resonate with some enthusiasts, and they will help you reprint their favorite posts without stint, of course, the blog has embedded some of the company's basic information.

The purpose is clear, the idea is first

Most corporate blog marketing is not effective, not because of no one management, but because there is no clear blog marketing purposes. Foreign Trade Enterprise Blog Marketing as an E-commerce channel management, only clear marketing objectives can be successful.

According to the purpose of the Enterprise blog can be divided into three categories: one is to publish business owners or a person in the company's point of view, and the public to do knowledge sharing platform; The third category is to promote the company's brand, culture for the purpose of the blog. Small and medium-sized foreign trade enterprises to establish product marketing-oriented web site, through the blog to bring the product initiative inquiries; With a certain scale of foreign trade enterprises, the establishment of corporate blog should be considered to promote the brand's function.

Blog idea is simply in the blog before the establishment of the embryonic formation of the brain: blog target audience is what kind of people, blog main content, which part of the blog need to update daily, the establishment of the main keyword blog.

Corporate blog can only as a form of public relations, regardless of any type of corporate blog, are through the blog and consumers to establish a trust relationship, guide consumers to actively contact. How can we establish a trust relationship with consumers? is from the content of the blog, the use of content authority to build trust.

"Content is king" blog marketing

The survival of the blog site is the quality of content, to provide quality network resources is a blog site Foundation. Whether it is a personal blog or a corporate blog, only the content of the top, attract consumers, to retain their attention. Long-term attention to the blog, will let them slowly form the trust of the blog, and then identify the content of the blog's imperceptible cultural information.

How to create high-quality content of the corporate blog site?

The article mentions the Foreign Trade blog, the content does not introduce own product excessively, but starts from the topic which the customer concerns, introduces one kind of musical instrument knowledge, the musical instrument story. Most people like to read stories, and story article reprint rate is higher; the introduction of knowledge is prepared for music lovers and some consumers who intend to buy musical instruments in the near future, although there is no mention of the company's products from beginning to end, but gives the visitor a hint of authoritative identity, when the trust is established with the customer, Consumption is only a matter of time.

The content choice of blog marketing is from the consumer's point of view, as long as the consumer concerns, and products have relevance content can be released. If the enterprise blog can cause consumers to resonate, they will not be stingy for you to reprint articles, in the mean, your blog can gather a group of fixed readers, browsing volume will gradually rise.

Positioning authority and contending for industry's right of speech

The establishment of the authority of the blog needs two ways: one is to increase the original blog, the other is the need for an industry expert speech. In our real increase in the premise of the authority of the blog, but also to establish a "authoritative" blog positioning, to the visitors to the blog brand positioning indoctrination, of course, if your blog content does have a majority of consumers recognized the theoretical basis. Long-term blog brand positioning of the propaganda, so that consumers default your authority.

After the establishment of the authority of the blog, will attract more and more visitors, with a large number of reading group, your blog is equivalent to a small media. The information you post on it will be received by a group of regular people. This to the enterprise product and the culture, the promotion function of the brand is limitless. This blog is for you to fight for your voice in the industry.

Although blog content does not reveal the intent to sell too much, keep in mind that the ultimate goal of building a corporate blog is always marketing.

Knowledge is the medium, marketing is the purpose

To achieve marketing objectives, is to attract more potential customers to browse blogs, corporate culture and professional recognition. To convert a large number of users of the blog to the potential consumers of the enterprise, you need to establish a link between the blog and the corporate web site.

If the Foreign Trade blog and corporate site separation, please remember to be sure to at the end of each article and the blog's prominent location plus site links, blog traffic to the corporate web site. Of course, if the corporate blog is a similar case of "blog and corporate Web site Merge" form, these problems are much simpler. That is, the address of the blog is based on the corporate website of the two-level domain name, so that the content of the blog after the optimization of the visitors can be more convenient to find the enterprise product information, to facilitate the rapid conversion of potential consumers.

In addition to the promotion of blog posts can be achieved through the optimization, the same can be done through other promotional methods, such as the establishment of blog groups. Because every article is optimized, the workload is too large. Through the establishment of blog groups, the quality of some of the blog post to the Enterprise's third party blog, because some third-party blogs and search engines to establish a good relationship, some Third-party blog articles can be faster by the search engines, and get good rankings, such as search engine own space. Of course, post on a third-party blog, please remember to add the original address at the end of the article or at the beginning, establish a link, point to the main blog or the home page of the corporate web site.

Enterprise Blog In addition to help foreign trade enterprises to establish industry authority, facilitate the promotion of corporate web sites, some value-added functions should also be given due attention.

Blog Database Features

Blogs can publish business or industry information, personal views, which is what most corporate marketers know, but blog database functions are often overlooked.

Blog at the beginning of the creation, will establish a blog subscription system, by filling out the basic information such as email address, subscribe to the blog for their useful information, these posts will be regularly sent to subscribers, can increase the viscosity of the viewer and blog. Through the blog subscription system, you can collect a group of readers concerned about the blog information, long-term accumulation, this is the enterprise's own database, in the mail marketing, this should be the most important to the enterprise data. Because this group of readers long-term attention to corporate information, corporate brand and enterprise product recognition is higher, very easy to turn into the final customer.

Blog marketing needs scientific data guide

Blog browsing volume has an objective understanding of the most intuitive understanding of the blog marketing in each marketing means of the effect. For example, in the near future to add a link to the Enterprise blog, through the background data analysis, you can understand the channel to the blog's contribution to the volume, for the promotion of the blog to provide scientific data for reference.

Through this analysis tool, we can clearly see which time of day the average number of traffic, the company's activities can be extended to the period, to ensure that more target audience to see the activity information, but also to understand what the reader is interested in the content of the blog, and then appropriate choice of content, to focus on publishing

Blog marketing needs scientific data support, targeted business blog can be used in the shortest possible time to obtain blog marketing optimization effect. Blindly operating Enterprise blog can only be wasted!

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