How to do micro-blog marketing Planning

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When we do microblogging marketing, we will find a period of time our fans can not go up, we have little content comment forwarding. In the face of such a phenomenon many people are confused do not know how to do. Whether or not the microblog can be run to the final presentation of the results on these points, Twitter fans, content reviews forwarding and reading volume and so on. But there are many reasons why these cannot go on. The point is that we are starting to get in touch with a corporate microblog or personal microblog and create a new microblog to plan our marketing plan. And a late-running and problem-solving program based on the current problem.

A micro Bo to long-term operation, he is inseparable from a planning, because Weibo is one or two from the media, the two micro-blog is an official, the same website. So it is necessary to understand the value and characteristics of Weibo. Then make a plan based on your knowledge of the microblogging profession. This will create an active, valuable microblog.

So first, let's take a look at the value of Twitter:

Microblogging is the equivalent of a media, he is a blog after the launch of a micro-blog. Also known as Weibo. Simple and intuitive expression through 140 words. This reduces the user to the original blog content more than look at the kind of trouble. The two micro-Bo and video, pictures of successive docking. His 140-word program has multiple elements of content. and blog posts are linked. There is a long Weibo saying.

Do not underestimate the 140-word microblogging, once in 2011, someone said "do not underestimate the power of 140 words!" Weibo is the equivalent of a small private media that can have an audience and a voice. More than 100 fans, like this magazine, more than 100,000, is an urban newspaper, more than 1 million, is a national newspaper, more than 10 million, is the regulatory platform, more than 100 million is CCTV. "So the value of microblogs can be shown." A promotional value. Can promote a concept, a culture, a perception, can also promote products and services.

So the following is a corporate certification microblogging. Certified Weibo can be better to do a good job of micro-blog marketing.

1, certified micro-blog is added "V" the form of comparative authority. Both can be easily trusted by users. Microblogging is a big proportion of corporate social activity, according to Eric's survey. So we need to pay attention to this area in this piece.

2, I believe that some people are doing SEO, then you will know Baidu statistics such as webmaster statistics tools can reflect a site traffic data. Similarly certified microblog can see the daily amount of fans, reading and Weibo exposure rate. and the source address of the person who understands your microblog and the most attractive microblogging click ranking and so on. will make it easier for you to do Weibo marketing. Let you use the data to find out the reason for your recent existence. Better to do the planning.

3, can have Enterprise Templates and special industry templates can make your microblog to create more professional.

Some of the value of microblogs, content, and some of the skills of the fans are telling, and the value of the corporate microblog we need to know about Twitter. When we understand these. To do a micro-blog planning.

When we were planning a microblog, there was a sense that. To do micro-Bo fans, active volume, exposure rate. Then naturally we can be involved in the planning of the project.

1, micro-blog positioning, Weibo is not an account is one or two people. Locate a character for him according to your industry. Through the expansion of the industry to do content. Rather than a single content.

2, micro-blog content, content to diversify. The content of every day is best to make 10-15 matters, distribute in time period.

For example, the SEO Research center Weibo, the original is mainly to do the public class notice of Weibo, then redesigned the program. Do some company dynamics, network dynamics and SEO questions to answer this area. So the richness of the microblogging is higher than the natural fans are active. The two are Positioning SEO Research Center This official micro-blog is a senior SEO consultant. And people over the age of 25. So naturally it has his value. Specifically, there is a detailed case for you to learn more about the plan.

3, micro-BO fan formation program. Every day to participate in the topic, not very popular but is to attract the attention of users to participate in the topic of discussion. Content per day content is contained in 2-3. To observe the data. See how many fans will grow each day, beginning with the experiment, and then maturing. We must do the goal planning.

Every day to go outside to promote a certain number of, of course how much. You can go through the corporate microblog source address. Then analyze the source of the crowd how many people pay attention to you. To publish information in a proportional way. Attract users. Same thing as above, look at the data first.

Take the initiative every day to comment on the number of people and participate in discussions to do this.

4. Diversification of micro-blogging operations.

For example, do Taobao can butt-buy function. For example, to do wedding photo studio to use a good light blog and so on.

5, operating mentality control, remember that microblogging operation is a person, not a naked account. Learn to analyze data and see what your industry needs. Let's give you an example. Explain today's plan.

For example, we want to do a cosmetics sales microblogging.

Then we have to locate the micro Bo is what kind of people, first of all we need to know more cosmetics women, and cosmetics are divided into age stage. If your cosmetics include all ages. That is 16 years old (with the ability to consume) to 45 years old (also know to use Weibo) crowd. Then we have to be a feminine identity, because women beauty. Nature is more expert in this respect. The age can be between 23 and 35 years old.

So the content of Weibo we will follow the beauty of health, daily life attention, life and food attention to the issue of micro-blog and we are based on the characteristics of the case characters. What is the age of the skin characteristics of the product recommended. Let people click to buy. Of course not to have too much of this purchase information one day.

As a cosmetic, our content is in the 10-15, but how to control the quality and show the quantity that. Judgment。

Early in the morning, a lot of women get up, also will brush Weibo, then we do content need to do to release some concern Weibo. What do you do with your skin one day? The second lunch time, we can go to brush a Weibo is to do some healthy diet microblogging. In the third afternoon, we can share some fashionable and healthy articles or beauty stories. When the user ends the day, it's hard work. Back home a look in the mirror is very tired. We can make some examples of recommended products to attract users to watch. In short, 1.1 to protect the identity. Last night. Just tell some of the basics of sleep and beauty.

Micro Bo Nurturance program fans, as cosmetics. We have a large crowd advantage. There are many women who are beautiful in their microblog. If you're a woman in the sun. You can go to the comment form to do direct docking. The two are to do the topic content. There are some beauty groups, forums to publish messages to attract users.

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