How to do network deep marketing and the problems that should be paid attention to

The internet has turned the world into a truly global village. Any network of enterprises and individuals in the world are using the Internet for resource sharing, information exchange, e-mail and other activities that have never been done before. The web has profoundly changed http://www.aliyun.com/zixun/aggregation/32533.html "> Our way of life and thinking, and will continue to change." The external environment that enterprises are facing has never changed so much as today. The internet age has come.

In the development history of the marketing concept, the concept of production concept, product concept, marketing concept, social concept and big marketing concept have appeared in sequence. On the whole, these ideas emphasize the supplier's initiative, the explicit demand and the asymmetry of information. Fundamentally, these ideas are only marketing means, but focus and complexity of the degree of difference. More important, these concepts are based on the industrial economic era, can not fully adapt to the needs of the network economy era. Therefore, we need a new marketing concept. This marketing concept should be able to effectively deal with the fast-changing market, should be able to care more about the customer's heart, should be in the supply and demand between the two sides to build an interactive bridge. This is why the author puts forward the concept of deep marketing.

Deep Marketing, is based on the Internet, the enterprise and customers in the depth of communication, identity as the goal, from the concern of the dominant demand for people to care for the implicit demand of a new, interactive, more humane marketing new model, new ideas. It requires customers to participate in the enterprise marketing management, to provide customers with unlimited care, and customers to establish long-term cooperative partnership, through a large number of human communication work, so that their products to produce a smooth effect of the brand, to maintain long-term customer brand loyalty. It emphasizes the color of humanistic care embodied in the whole process from product design to product sales, and even in all stages of product life cycle.

The strategy often hears this kind of voice: Why our website has not been profitable? When will it be profitable? How to better do network marketing? Why does the traditional market move to the Internet?

The answer to the strategy: the wrong approach is marketing. Look down with the above questions.

The internet era has come, the world has become a real global village. The web has profoundly changed the way we live and think, and will continue to change. In the history of marketing, there have been the concepts of production, product, sales, marketing, society and big marketing, which more emphasize the supplier's initiative, explicit demand and asymmetric information. What these marketing ideas advocate is that the focus of attention and the complexity of the analysis are different. These concepts are based on the industrial economy, can not adapt to the needs of the network economy era.

So we need a new marketing idea to arm our brains. This marketing concept can effectively deal with the fast-changing market, should be able to care more about the customer's heart, should be between the supply and demand between the two sides to build an interactive bridge. This is exactly what we are proposing in depth marketing. Deep Marketing, is based on the network, the enterprise and customers in the depth of communication, identity as the goal, from the concern of the dominant demand for people to care about the hidden needs of a new, interactive, more humane marketing new model, new ideas.

Deep marketing requires customers to participate in the marketing management of the enterprise and establish long-term cooperative partnership with customers. Through a large number of human communication work, so that their products to produce a smooth effect of the brand, to maintain long-term customer brand loyalty. Network Marketing emphasizes the color of humanistic care reflected in the whole process from product design to product sales, and even in all stages of product life cycle.