How to do network marketing well through hot spots

Promotion of the site is not our purpose, it is our means to achieve marketing. We do the purpose of website promotion is to sell our products, thereby profiting. So, how to promote the website to sell our products to achieve our goal? In the process of creating and operating, as a webmaster I learned a lot.   Promotion site is not our goal, it is our means to achieve marketing. We do the purpose of website promotion is to sell our products, thereby profiting. So, how to promote the website to sell our products to achieve our goal? In the process of creating and operating the site, as a webmaster I learned a lot of experience and lessons, in this will be the smooth marketing of the way to communicate with webmaster friends and learn.   One, for search engine   main way: bidding ranking; Word-of-mouth marketing; search optimization   (a) bidding rankings.   This is a lot of industries, companies are often used. Pay special attention to keyword considerations and be cautious in your input. Hot keywords bring high traffic, but the same price is high, will bring us more market, funding can be more investment. There is also a small investment, such as related keywords, bidding lower, this can also bring traffic, but not much.   (b) Word-of-mouth marketing. There are three main areas of   that need attention. 1, Black post, user complaints, peer defamation. We must deal with these negative information in a timely manner. 2, soft wen marketing. We should always pay attention to the user asked more questions to write soft text. 3, blog marketing. This is a lot of use. You can choose key items, Advantage products to do blog, focus on finding the target group, to attract the attention of users.   (iii) search optimization.   need to pay attention to several points: 1, network structure. In the process of building a station, we often do some revision of the site, in fact, is mainly color, structural layout, there is no substantial replacement. The effect of doing so is not good, eventually you will find that the content of Baidu was previously included in the end there is no. Changes to the site must be phased, such as six months, once a year, the overall structure of a one-time change in place, do not often small scope to change the structure of the site, the search engine included in the site. 2, the website content is updated regularly, must develop this habit. Search engines are regularly included. 3, for Baidu to do some optimization, such as Baidu Space, encyclopedia and so on. After the comparison found that Baidu often put their products in the front of the position, so we can pay more attention to these promotional means, use these products to do some optimization.   II, marketing for the Web site traffic   The main way: network advertising, and other sites/special channel cooperation; text chain.   (a) network advertising   should pay attention to and product positioning to maintain unity, emphasizing the interactive nature of products. We find many companies/products at presentThe way to sell is single, we need to unify the network marketing and the traditional media.   (ii) Special topics and channel cooperation   only cooperation is not enough, we have to choose a high flow of the site, to find ways to use the high flow site to our clicks up. Some of the topics to do more, but zero-zero flow, we have to choose their own advantages to launch the project, detailed explanation, focus on attacking, to attract users attention.   (iii) text chain   1, to solve the problem of concern, attract people;   2, focus on the target population. Many times we do the network promotion does not know we are to do to who to see, our target crowd is who, has no effect;   3, attention to location selection, title broken, Link page.   III. marketing for traffic.   Main way: Baidu know, case promotion, post bar, special blog.   IV, the use of network technology to do marketing   main way: Window ads. One can and website alliance. Two can cooperate with Baidu, mail advertisement, affiliate marketing. For 126,163 of such mailbox users, as long as it is to establish relations with us, we can establish mutually beneficial marketing. Also attract members to register, hospital or medical network members, platform cooperation. such as hooks, discounts, traditional media promotion, QQ expression, holiday greeting cards.   Five, other ways   for community groups, forum sections, QQ group. Live video.   This article has a small head bidding software to provide free trial preparation, recommended: http://www.ppctui.com/product.html