How to do SEO outside the chain

Do SEO inseparable from the chain, no matter how the search engine algorithm changes, since the chain impact ranking of the moment, and SEO is linked to the countless links. I remember not long ago, Baidu an official talk about the chain of the time, mentioned later will gradually reduce the effect of the chain, or even completely no longer calculate the role of the chain; but soon he changed his mind, said, will reduce the role of the chain in a certain range. Why? Because in the current technical conditions, the chain or search the most valuable way to judge, there is no other way can be as easy as the outer chain to be calculated and processed. Since the chain is so irreplaceable, how to do SEO outside the chain to achieve better results?

Search Road seo think, do seo outside the chain must follow a certain law or code, must discard some of the regular outside the chain release mode or platform, only to guarantee the effect of the chain outside. But the reality is very cruel is, search the way to see most SEO outside the chain of SEO is in the search outside, A5 forum, 28 push, push a, behind the webmaster and SEO BBS published outside the chain. There is no correlation between these platforms and your site content, your site audience on these platforms, these platforms are not the outgoing chain? No one will think and consider, just for the chain outside the chain, never considered SEO effect, so the way the operation will only lead to SEO outside the chain has no effect. Search according to their own years of SEO actual combat experience, that good SEO outside the chain mainly from the following several characteristics to consider:

First, it must be anchor text rather than plain text.

Whether in Baidu Webmaster tools or some of the SEO celebrity talk, we all know that the text-only link to SEO is also effective, and the text-only link relative to the chain is easier to release, and seemingly do SEO when the risk is smaller, so many SEO in order to complete a certain amount of work or simple, Publish text-only links or hyperlinks in large numbers, but rarely post anchor text links. This is definitely a misunderstanding, to know the anchor text link can give search engine richer information, can tell search this link page is what, to rank and the weight of ascension more meaningful, so search the way to do SEO outside the chain must be anchor text instead of plain text.

In fact, you will sometimes find that the release of plain text too much, too fast to the site rankings are unfavorable, but the anchor text is okay.

Second, the published website must be high weight rather than low weight.

Do SEO outside the chain we all know quality is more important than quantity, but still a lot of SEO staff released when the chain to some sites do not have the right to heavy, or the weight is very low but can be unlimited distribution outside the chain of places. For example, in the current some very popular outside the chain of resources is some people set up a large number of free outside the chain forum, and many people in these forums posted outside the chain, well-known 321 push, 88 push and so on. These forums are no management, no weight basis of the station, you release the more outside the chain, your site is the negative impact of the more, to your SEO ranking is no role.

Published outside the chain, search the road has been to recommend to everyone, to some high weight of the site to send. Although these high weight sites may be very difficult to publish, there may be many restrictions and harsh conditions, but that is, with these conditions, the release of the chain is not a risk, can be sustained and long-term stability.

Third, the outer chain related to the king.

Baidu once hit the chain, many of the high weight of the web site because of the chain has been implicated, but the search road under the site has been very stable, the trick is only one: relevant. Search engine to determine the value of the link, whether it is high quality, these are in fact secondary, because Baidu said, the only criterion for judging the chain is whether the user's real recommendation, such recommendations whether there is value and significance. What is the user's real recommendation? I think it's related.

To cite the most common example, you publish is an article and SEO-related articles, but placed a point to the mechanical web site, ask, the real user will be so released outside the chain? Real users how to recommend a Web site, I think the real user recommended a Web site features is to see a good article, reproduced, reprinted after the original site to retain a link. Ask, such reprint with Link way, the main characteristic is what? Links and content are strongly correlated.

Four, the location of the link is normal.

Some people release the chain, in order to reach the release of the chain without being seen by the administrator, or the use of some machine manipulation, will be randomly inserted outside the chain. As a result, the outer chain appears to be very bizarre, for example, put a complete sentence outside the chain, good sentences are interrupted by you, such as an introduction of SEO training article, originally this article many SEO training text does not appear around, but placed in a chain around the keyword. These are abnormal placement locations.

A normal user recommended outside the chain, the position of the chain mainly appears in 2 ways. The first is in the relevance of words, such as I mentioned in this article "Web Optimization Taboo", then will be placed in the back of this keyword outside the chain or directly written as a chain connection. The second is at the end of the article, with a copyright link. This is the correct link location.

The export chain too much or anchor text is too long.

The export link is also an important reference for search engine to judge link value and cheat. Baidu has been in the "talk about the chain of judgments," said the deliberate exchange of links is also a way of cheating outside the chain. So what is the intentional exchange of the outside chain? The search for a large number of exchanges outside the chain and many outside the chain is irrelevant, it will be considered intentional exchange outside the chain. Therefore, in the exchange of the chain, we must control the number of chain.

In doing SEO outside the chain, there is also a situation is an article is not suitable for too many out of the chain, a lot of the chain will also have great risks. At the same time, Baidu also illustrates an example of a link anchor text is too long or a large number of piling anchor text, which is not appropriate SEO outside the chain of practice.