How to do the best network marketing effect

Compared with traditional marketing, network marketing has the characteristics of small investment, quick effect and big payoff, and in the process of development, the Internet can be used to carry out a brand-new network marketing mode to promote the products and services of the enterprise. The following small head bidding software small series introduces some enterprises to conduct network marketing methods and skills.


 


1, Enterprise blog marketing


 


's Web2.0 concept, which is represented by blog, has good interaction and communication, and it is very effective to participate and exert creativity with netizens. Enterprises can also through the form of corporate blog for internal and external communication, to enhance customer relations, improve the effectiveness of business activities.


 


Enterprise Blog should be set up at the beginning of the release rules and guidelines, including the inability to disclose confidential information, can not release the information that may endanger the company's reputation and so on, to reduce the risk of corporate blogs may exist.


 


Enterprise Blog's network marketing value mainly embodies in several aspects: can directly bring potential users, for users through the search engine access to information provided an opportunity to easily increase the number of links to corporate websites, blog is the establishment of authoritative website brand effect of an ideal way. Enterprises can and Sina, Sohu, NetEase and other portals to cooperate in its portal to open up their own business blog, is also the establishment of authoritative website brand effect of one of the ideal way.


 


2, free software marketing


 


Enterprise's Network marketing purpose is to promote their own products, and low-cost and efficient promotion of a product is an important way to release a free software, netizens are happy to download the use of free software, but also happy to disseminate and share the use of free software, if the enterprise early through the way of free software, access to a large number of users, Then we can use all kinds of methods to explore the business value of these users, to achieve the enterprise billing software sales.


 


Free software to do the best is Google,google has a full range of free software, famous freeware include: Gmail, Google, Google Pinyin, in the Gmail free software, can only use Google's domain name, To use Gmail, Enterprise users will use the Apps Enterprise Application suite. In the same way, Google itself is free, but to use high-definition print or import data, you need to use the professional version of the fee.


 


If the enterprise does not have the free software corresponding to the charge software, that can still use free software for marketing, such as Google Pinyin Input Method example, the software is free, there is no fee version, but Google Pinyin will be bundled with Google Toolbar, but also binding Google search, The latest version of Google is also bundled with Google Software selection manager, which promotes its core or fee-based products through popular free software.


 


3, network advertising marketing


 


through the googleadwords and Baidu promotion and other products, enterprises can expand the network to broaden the traditional software sales, for example, users search for a certain industry problems in the search results show the enterprise-related solutions and products, or in some well-known blog or website to do content-related directional ads, Users interested in these content will be attracted to the company's related product pages, but also to achieve Low-cost network marketing. If the ad is optimized when the budget is allocated reasonably, the ROI will be high.


 


4, Community promotion way


 


in some well-known communities to engage in some activities, forming a line of online interaction, scheduled to hold on-line meetings or offline promotion meetings, encourage blog writing and so on, can be in the community and SNS to promote enterprise products.


 


Large enterprises in the network is not more than SMEs have too much advantage, and often ignore the role of network marketing, many enterprises do not even understand the promotion of network marketing methods, compared to traditional media, the advantages of network marketing is very obvious. Its low cost, the audience scope, the dissemination efficiency high privacy All is the network marketing superiority, the enterprise wants to open up own blue sea, carries on the low cost marketing the only way. In the new economic situation, who can grasp the pulse of network marketing, who will be able to win the opportunity.


 


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