How to do well the network marketing of Plastic Hospital

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hospital Network marketing is to win more benefits for the hospital, this is understandable, but in doing this we have to do two specific aspects: 1, enhance the hospital's network brand influence; 2, improve the hospital related professional information search engine exposure rate.

To attract patients as the center, to win the hospital network market as the goal, around the hospital network resources to carry out a systematic comprehensive network marketing project. Hospital Network Marketing needs to combine the core technology of network optimization with the advanced mode of market operation, and finally transform the fictitious network market into the real brand market, so as to promote the hospital brand, improve the hospital service level, and ultimately increase the hospital profit.

In the past, the most common way to promote the network brand of hospitals in Chongqing is to advertise in the local TV, newspaper and publication category. Personally feel this to and offline brand promotion combined, do a brand promotion, the hospital brand information search engine promotion is also very important. Such brand words can be: XX plastic Surgery Hospital, XX the best plastic cosmetic hospital and so on. Because the hospital brand promotion just contact, so in the second stroke.

Specific network promotion methods, depending on the situation of the hospital itself, take the plastic surgery I have done before, of course, to do the network, it has to pay, like some necessary advertising, we must invest in, for example:

1. Search engine bidding. Of course, not every search engine does it, we pick a lot of users, but also to meet user habits of some search engines, Baidu, Google, search, these three search engines are required to do, of course, do bidding ranking ads, but also has a certain skills and experience, not everyone can do, so still have to be dedicated service. Some enterprises are often thinking good, do the bidding rankings, but not to maintain and track, the effect is not.

2. Web portal Advertising. Depending on the regional differences, of course, some portal sites are not the same heat, here to do some of Chongqing's Web site to do examples, such as the Great Chongqing Network, orange Nets, morning network, such as large-scale portal site ads, there are some targeted users to compare some of the site forum, I am plastic surgery, then i a large number of consumers should be women , I can find such as shopping spree, mom nets and other women gathered sites for hard advertising and soft text ads.

3. The cooperation of the classified information website. Some classified information sites, such as NET, 58 with the city network, Word-of-mouth and so on, are several kinds of information comparison of several major classified information sites. Cooperation may be duly considered.

4. Advertising Alliance. such as Baidu Alliance, Google ads, accurate delivery, to achieve a flow of increase in the number of visitors.

This is the way to pay-for-class advertising, then the site to optimize the promotion of the part includes:

1. website keyword analysis. This is not about the site itself, the main keyword analysis, but some long tail keyword use, regular from Baidu index or Google keyword tool can collect some related long tail keyword, we use so some keyword, make a soft article optimization, thus use long tail for the website to get more traffic.

2. The construction of the chain outside the website. Outside the chain construction is very important, is the SEO natural site ranking important joints, the establishment of the chain is generally in the form of manual release, to some forums, communities, information such as Web sites for relevant information release, leaving a link to increase the weight of the site, improve the ranking effect.

3. Website content construction. Edited by the editorial department of Soft Wen, this is definitely original, published to our own website, to increase the search engines of the site to improve the rankings. Suggestions are original articles, false original can also be strictly excluded collection of articles.

4. Links. This will not be said.

5. The cooperation of the industry website. Some of the industry's third-party Web sites, such as flowers nets, beauty nets, are part of the plastic and beauty industry, the third party website, we have a lot of cooperation, a. CV Enterprise homepage, some website charges, some sites do not charge. B. Publish original article, or for original article, help enrich website content, leave our link or company name. C. Join the expert answer area. By experts on a regular basis on the three-party website to answer the questions raised by netizens, this I have seen in the DA Yu Network plastic channel.

6. Blog. Build corporate blogs and expert blogs on several large blog community sites. Regularly updated blog content, the main content of some cases, related knowledge, but also some questions and answers form. Pay attention to read more blogs, pay more attention to other people's blog, to give others comments, so that our blog will have visiting volume.

The way to promote the site here, the main also need to pay attention to a number of details, there is no overall induction, follow-up.

Reprint please specify the place (http://www.cqjbzx.com Chongqing Jia Bao Decoration Network Department)