How to effect the Enterprise to network marketing

Now, there are many enterprises to carry out network marketing, but also received tangible benefits. However, there are also some of the enterprises also play network marketing, but it is not ringing money, meat dumplings dozen dogs have to go no back. No wonder there are enterprises complain that network marketing is only playing advanced, engage in concepts.

So what is online marketing?

Foreign authoritative survey shows: in the case of obtaining the same income, the investment of network marketing tools is 1/10 of the input of traditional marketing tools, and the speed of information arrival is 5~8 times of traditional marketing tools, but network marketing is not only a kind of marketing means, but also a systematic project related to many levels, Therefore, the enterprise should promote the network marketing to the level of the overall marketing strategy.

Specifically, network Marketing can be investigated through the network--accurate positioning of products, Target customers, focus on the industry and competitors; build a marketing web site-search engine optimization, user experience optimization, content optimization, and have the function of transformation and statistical analysis; promoting Web sites-through search engines, emails, soft texts, Blogs, forums, communities, and a variety of channels on the web to publish information, such as industry sites, corporate Yellow Pages, Web site navigation, classified information, video, pictures, electronic magazines, encyclopedia, Questions and answers, network favorites and so on, promote offline sales or online transactions-low price strategy, electronic coupons, network activities, network trading platform, Emails and text messages, online sales system, website Alliance, strengthen customer relationship, provide customer service--member registration and management, potential customer tracking, customer evaluation, customer content creation, good interaction, convenient information acquisition, flow statistics and effect evaluation--monitor the status of network marketing, adjust strategy, make budget, Fully grasp the implementation of network marketing process.

through the operation of the above, and constantly build the network brand of enterprises, and then form a word-of-mouth marketing effect, this is the network marketing to achieve the highest goal.

However, for network marketing such a systematic project, many enterprises are not enough attention, because of lack of understanding, blindly follow suit, and can not implement. So it's easy to get involved in a vicious cycle, a dilemma. Now, the problem that the enterprise often faces is the systematic understanding of the network marketing is not comprehensive, there is no E-commerce process transformation, the project team building unscientific, investment can not monitor the effect, this kind of investment has resulted in less than expected effect, not to the expected effect of the impact of the continued implementation of confidence and strength, Internet marketing operations have been heavily hampered.

Network Marketing expert Zhao warns you to carry out network marketing entrepreneur, want to implement network marketing this systematic project, should from anticipate, small start. In other words, the project responsible person must have macroscopic grasp the whole network marketing operation Idea, understand each kind of network channel, use the specialized talented person who can implement the network marketing strategy and understand the procedure and the art technician, through the team communication and the coordination, the formulation implementation budget, carries on the electronic Commerce process transformation, Timing monitoring the implementation process and effect.

of course, if the enterprise in the network marketing process may need to fumble, take some detours, improper investment, can not identify the quality of network service providers, which led to the entire network marketing operation failed. Considering the cost and time cost of operating network marketing, it is suggested that the enterprise should carry out professional training for the team, and also can employ professional network marketing consultant or outsourcing project. In short, remember a word, enterprises to carry out network marketing, the purpose is to use Low-cost to obtain efficient returns, the process of specialization, the results will be the more protection of original: Zhao Network marketing Training