How to embody the value of search marketing in the financial crisis today

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Everything is unpredictable, but it is also regulated. Search engines are the same, although the algorithm is very complex, but also a regular. Master the search engine algorithm update technology is the key to SEO. Wuhan all the Network (www.cn8f.cn), give us an analysis of SEO optimization that layer of unspoken rules, the following seven are common unspoken rules:

1, the important part of Web optimization is the title part, this place should be the focus of your optimization every time. The higher the title and keyword conformance, the better. Site construction must carefully analyze the relevant keyword Baidu strategy, the site for detailed keyword screening. Long tail keyword is more conducive to improve website traffic.

2, the page's head and bottom is very important, for search engines, as far as possible to add keywords to the inside. Do not care about the so-called keyword density, as long as your density is not more than 50%, as long as you provide the content is consistent, as long as your content for your users is important, indispensable, appropriate to add some keywords in the page, just a better reminder search engine.

3, outside the chain is very important, the chain determines the site in the cable engine rankings, but not to say that more than the chain, ranking must be high, after all, decided to rank the factors there are many, outside the chain is just an important part of it. Remember never to do mass, the result is one day you find your site suddenly disappeared in the cable engine.

4, content is the soul of website optimization. Only good content will attract the arrival of search engines, but also to keep updating your site every day so that spiders visit when there is something to eat. The best way is to update the site regularly and keep it up every day. Content is best original, because search engine is very like original. The same thing on the web, it is not going to go and don't like to see.

5, in fact, the final part of the server and domain name should be the choice. First of all, must choose a good domain name, the best choice. com,. CN's personal sense of weight does not. com good, make sure domain name easy to remember, and has not been punished by search engines. Also choose a good server, if your site on the server often problems, resulting in frequent web sites can not browse problems. Then your site will be greatly affected. Rankings will be difficult to improve. So the server selection is a very important part.

6, only the homepage of the site to do SEO is far from enough, website optimization is the best is the whole site at the same time, each content page must have you want to optimize the keywords, especially relevant relevant keywords, content page as far as possible not to collect, especially the article at the beginning of the 100 words should not be the same as other station pages.

7, the Site directory and results are a very important part of the site optimization. Excellent directory arrangement so that he can easily find your content, ranking natural High, imagine, if you have a lot of directory structure at sixes and sevens, directory name unintelligible, Baidu Spider into your site as into the maze. There are a lot of free source code and CMS online. A lot of webmaster are casually find some started the road of the website, in fact, these source code are many wrong places. For the Post site optimization is very unsatisfactory. So it's best to find someone to do a website. Or buy a set of website source code. And the structure of the site should be reasonable.

Original address: Wuhan seo| Wuhan website optimization Copyright: Reprint must be linked to the form of the author and the original source and this statement.

The financial turmoil is more frightening than the global catastrophe described in the American blockbuster "The Day After Tomorrow". Countless enterprises have closed down, layoffs and pay cuts, more small and medium-sized enterprises under the difficult to maintain carefully. The financial crisis is a hurdle for all businesses. In the face of difficulties, many enterprises want to improve efficiency, the use of more accurate, advanced marketing tools, accurate grasp of user needs, thus opening up new market territory.

At this time everyone's action, is the first landing Baidu or Google, input "financial turmoil" or "financial crisis" and other keywords, to view a large amount of information. Everyone understands that in the Internet today, the search engine is how to affect people's behavior.

China's internet users have reached 300 million, surpassing the United States as the world's first, as long as netizens will use search engines. When you want to know the hot spots, you search, don't know the Web site, you search, when you buy goods, you search for a new career, you search, or even your body has strange symptoms, you do not go to the hospital, but search ... Search engines have unwittingly penetrated every aspect of people's lives, and people's behavior and choices are being swayed by search engines.

How to seize the increasing demand of Internet users, research their search behavior, for their own business use? Skillfully through the difficulties, Wuhan all the network will teach you five tricks.

Tips One: Small and medium Enterprises: the Internet will open a window for you

The internet has become China's largest trading platform, and its combination with traditional industries will become a new impetus for the economy. For most enterprises, especially small and medium-sized enterprises, B2c,sem Network Marketing is the traditional small and medium-sized enterprises to establish internet competitiveness of the best marketing model.

The financial crisis, consumers have to cover tight purse, they are willing to spend less money to buy the same products as before. They spend more time and energy on online shopping than ever before, and find the most cost-effective online shopping.

During the financial crisis, there was a significant increase in the number of visitors to the world's most famous platform. Taobao, for example, after September is the financial crisis on China's real economy has a greater impact, Taobao PV is a straight upward trend, the increase is much higher than the previous months and the same period last year.

However, instead of registering an account on a business platform, it is possible to wait for businesses to roll out their wares. The enterprise's own business of business is related to many internet industry knowledge and marketing knowledge, if the strategy is applied properly, can realize the huge online sales revenue for the enterprise.

How to let consumers know you? This is all marketing, advertising to solve the problem. SEM search engine marketing is another low-cost and accurate network marketing methods. When the consumer uses the search engine "xx best English Training" and "xx the cheapest xx commodity" and so on presents such demand, your website if after the search engine second page, your business basically also equals "Niniuruhai". Do not wonder why the competitor's website is always in front of you, also do not have to be surprised that you spend a lot of bidding costs but can not let click rate into the transaction, if you do not understand the site optimization, keyword creative, competitive advertising management, your search engine marketing can not produce results.

Customs tips two Business website: to be perfect, to the end of the smile!

"Do not jump, do not invest, do not venture" financial crisis white-collar three not, tourism is the first to be cut off a piece of consumption.

A large number of foreign trade sites closed down, business-to-business platform has long felt a bit cold this winter. In the crisis period, a solid website user experience, is the business of all types of Web sites to improve competitiveness of the right path.

Wuhan all the network will tell you that both the user experience and SEO optimization of the excellent site is there. The General Assembly will pay attention to tourism sites, e-commerce sites, such as the business site of natural flow, advertising flow and partner flow and their own product planning and adjustment, so that the operating site can be charged in the winter, the industry shuffle in the last laugh.

The secret of clearance three: advertising company: you still swallow?

Shoot the manuscript, rework ... Advertising agency, have you been in a row for many days, and do you feel that the advertisers are becoming more and more tolerant? Party A is inevitably picky because they need to see the real sales rate. If you can only present a text that does not explain the effect of advertising language, how can you serve to have the confidence? If you're listing high budget media programs, how can you show that advertisers ' money is the same as your own money?

If advertisers in television, plane, outdoor launched a large-scale marketing, but when the consumer formed a perception, the intention, in the search engine to show the purchase demand, you have not been able to provide the most effective information on the network, will lead to the absence of the purchase link. To ensure that advertisers are better able to translate requirements into transactions, you may need a more cost-effective medium to plan to your party A, with a creative copy of the search ads and a creative design for the landing page. In addition to different channels, search advertising is actually the most creative advertising people can play the world. Because search ads can monitor the switching rate of clicks and transactions, advertisers first have the opportunity to calculate their own creative and imaginative effects. A flow of optimistic ROI report, is your next proposal when Jiangshan, the strong strength of the words.

The internet site is big enough to advertise crazy people! In the SMX Global Search Engine Marketing conference, you will be able to communicate face-to-face with 4A advertising company, explore the rich media marketing, interactive advertising trends, collision search advertising creative passion sparks!

The secret of clearance four: Big brand: Although the money is much, also likes the low cost high efficiency marketing

Eat down "Pizza Hut" fruit Tower competition and Sony Ericsson's "Subway Men" funny video, these hot events is the big brand manipulation Network Marketing classic case. Similarly, search engine marketing is absolutely more than bidding rankings, click Pay ads So simple, it can not only bring traffic and sales, but also through the integration of the dissemination of the value of the brand and brand story.

In order to avoid the information interference from the excess of information transmission and the formation of media pluralism, search engine marketing can achieve the maximum optimal propagation effect in a short time, and save a lot of publicity cost for the enterprise. Large brands in traditional media to put a large number of ads, it is likely to be less than the Internet, a combination of integrated marketing cost-effective to come higher.

Everyone marketing to people, only know how to do marketing do not understand the Internet how to do? To search the Congress to learn the secrets of the Internet industry, your marketing golden not in the vast Internet world oblivion.

Tips Five: To search the Congress, the Internet a cup of soup

In addition to overcoming the current crisis, it is more important for companies to look ahead to the next generation of search trends in order to get a slice of the internet world.

Users need diverse and rapid evolution, the search box is no longer the only search portal, from the browser, input method, online dictionary, classification information, search engines are different portals to please more netizens, retain search needs, understand the search needs, provide search results. Through the global Search Engine marketing conference, you can grasp how the current search engine is competing for the next generation of search netizens.

2009 cannot talk 3G, the search convention will not ignore. With the liberalization of national policy, the competition of operators and the development of terminal vendors, mobile search users will surpass the traditional search users and be more active than the traditional search behavior. How to do your business to the user at any time to carry the mobile phone terminals, search the Assembly will be invited to the relevant sectors of the outlook together.