How to establish good network reputation? Word-of-mouth Marketing Skills

Word of mouth marketing is also a very big topic, it and network marketing, http://www.aliyun.com/zixun/aggregation/32716.html "> news marketing is from different perspective definition, among the three is also" you have me, I have you. " . Internet tide, there have been a lot of entrepreneurial rookie enterprises, they with the internet to the beat, accumulated a certain amount of resources and wealth, but facing the development, growth bottlenecks, many times is the network of Word-of-mouth to stumble.

What is Internet Word-of-mouth? What is online Word-of-mouth marketing? Word-of-mouth may not be difficult to understand, we often put these words on the mouth, since ancient times also have "legendary" to say that consumers of products and brand evaluation of the general name. Good reputation, it should be the old saying-the wine is not afraid of the alley deep, Word-of-mouth is not good, that is a prelude to the decline of business sales. And based on the network Word-of-mouth marketing is Word-of-mouth marketing, which includes product quality promotion, service promotion, but the core is through media communication enterprise reputation, through many efforts to let enterprises have a good reputation to support long-term brand development, and network Word-of-mouth marketing is based on the network platform Word-of-mouth Marketing. How to establish a good network of word-of-mouth people tend to think that the network Word-of-mouth marketing will have a good reputation, this is not necessarily. Detailed below to do a detailed analysis: A, the product is really good Word-of-mouth first premise, is the product is really good, at least the customer used to go, if the user experience is poor, network Word-of-mouth Marketing can save the enterprise for a while, also cannot save the enterprise. Enterprises should be in the construction of a network of Word-of-mouth to improve the product at the same time, this is more conducive to word-of-mouth marketing long-term progress. Second, perfect after-sales service system of good reputation the second premise is good after-sales service, we say that the popular point, consumers bought your goods, there are problems can not find a place to repair, and not to return, and then a serious marketing people, also have no ability to do this brand reputation. Of course, the general business is not so bad. Third, the network Word-of-mouth marketing This part is actually the network Word-of-mouth marketing substantive content. How to let the user feel our brand reputation good, we stand in the user's perspective to think, how to judge a brand reputation. First, consumers will look online, search, and then ask a professional person; there is also a very important point is the accumulation of brand information, like Lenovo notebook, consumers generally will not understand its reputation, because it is a person to know the "brand", from the heart of the recognition of this brand. Then, through the above analysis, we can start from these aspects of network Word-of-mouth marketing construction. First of all, consumers will go to search, we will do some promotion around the search, such as news software, question and answer encyclopedia, forum promotion, News Soft text represents the media and professional views, Wikipedia represents the search platform for the view of recognition, and questions and answers and forums represent the general consumer view. If a few aspects of people are more recognition of a brand of products, is not the formation of a good word-of-mouth system it? At the same time, enterprises in the official website platform, microblogging platform, micro-letter platform and so on the network platform to disseminate information conducive to enterprise, and adhere to do, over the years, consumers inadvertently can be affected by corporate brand Word-of-mouth promotion, and this promotion for the decision is whether to buy enterprise products consumer catalysis is very obvious, Imagine a consumer in the choice of a toilet, a once he has been seen many times the brand, with a did not hear the brand, he will choose? In the minds of consumers already have a reputation based on the brand, consumers are willing to pay more money to buy it.