How to create positive energy marketing mode for enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As we all know, positive energy is a positive, giving strength, healthy optimism, full of hope of emotional transmission or expression, and the life of the masses deeply. Positive energy in marketing, especially in the internet era of network marketing, but also as a business rational regression of a benign force and the focus of development.

New marketing era, people more and more found that the enterprise Network marketing key has two points: first, the introduction of Web site traffic, the second is to convert the site traffic volume. With the development of mobile Internet, the traffic curse of the enterprise website is gradually cracked, the website as the core base of network marketing and the role of the base is increasingly prominent, how to improve the marketing transformation of the website becomes another important proposition of the current industry. And as a result of the site homogenization phenomenon, the potential of Web site marketing has not yet fully stimulated, so how to find the Nuggets site is always attracting the attention of enterprises in various industries. In addition, with the development of the fragmented economy, people pay more attention to the value and experience, so how to create a positive energy marketing, suction-eye absorption of the site, it is now and the future enterprises of all sectors of the era of common concern.

So how should enterprises build positive energy marketing model? Maybe we could try something like this:

First of all, the enterprise or do a good job of basic website construction and SEO optimization. For example, do a good job site construction, so that the overall style of the site unified and friendly, simple and generous, in line with the public aesthetic standards and another unique place, can let people like and remember; continuously update the content of the site, to maintain the content of value, freshness, originality, and positive and positive, so that visitors worthwhile; stick to the website SEO optimization , completes the station inside and outside the link construction and the website daily optimization, in order to facilitate the search marketing crawls and collects, prepares the foundation to improve the website visit quantity;

Second, enterprises still have to do a good job of network promotion. The current era, this is the enterprise website for free promotion and pay promotion optional or coexistence era. Forum, blog, business-to-business Platform, micro-blog, micro-letter and so on, all kinds of network promotion resort to all means, the difference is only the rational use of its related resources to make the corporate website to promote good, whether there is better promotion planning for implementation to achieve greater success. Enterprise promotion also need to do strong, for example, the Henan region of electric enterprises to promote the network can find in Henan or nearby Business-to-business platform (such as Shun E Network) for regional promotion, the effect will be better than doing a nationwide blind promotion, so on and so on. Enterprises want to understand, do a good job of network promotion is to maintain and expand the site traffic, which is the basis of network marketing enterprises guarantee.

Furthermore, enterprises need to understand the importance of website marketing. Enterprises to change the traditional cognition, can not think that network promotion is the network marketing, the site is not only the enterprise in the Internet World Portal, but also the starting point of all network promotion and the return point, is the enterprise network marketing stronghold and base. To understand, network promotion is only the first step of network marketing, in the traffic flow into the enterprise site, how to improve the marketing power and transformation of the website is the key to network marketing. Website construction, network promotion and website marketing, these three must grasp, ignore any one link, will make the enterprise network marketing effect greatly discount. To know, only the enterprise can bring profits and positive image of marketing is the real and successful marketing.

In addition, enterprises should pay attention to the innovation and development of information technology, learn to occasion and effective use of advanced power. The 2014 will be a key year for the transformation of electric business enterprises. The continuous integration of the Internet market, resulting in more SMEs must be based on current affairs to reconsider their orientation and operating mode, if you can not do a smooth upgrade, can only be eliminated by the economic tide. As the focus of corporate marketing, the site can not always blindly silent and piling up, homogenization of the status quo and pressure to find a more humane and new web marketing tools (such as loading music for the website endorsement, etc.) to develop the marketing potential of the site, so that the site can speak, live up, can highlight the positive advantages and image of enterprises, Convenient user experience, improve the conversion rate of the website and so on.

To sum up, the enterprise website only enhances the user experience, satisfies the user demand the principle, the active display its positive energy marketing demonstration and the Operation function, can in the big Data age be able to survive and develop better.

Above by Le people internet http://www.lzrkj.com Small series of original release, hope to help everyone.