How to define brand before website design

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You may have defined the brand when you created the company and incorporated it into all aspects, from trademarks to products to marketing materials. If so, in order to fully use and enhance the brand's market visibility, you must also want to use the site to convey the same brand information.

If you haven't defined your brand yet, you should define the brand before you design or redesign the site. In this way, when developing and updating every aspect of the enterprise, such as Web sites, trademarks, promotional words, manuals and products, the brand can be embodied and can be identified immediately by customers and potential customers.

What is a brand? The definition given by the small series is:

It refers to the products, services and concepts that distinguish itself from other products, services, and ideas, and the purpose is to facilitate communication and marketing efforts. Brand name refers to the name of a particular product, service, and concept. Branding refers to the process of creating and disseminating brand names. Branding applies to both the enterprise as a whole and to individual products or services.

Walter Walter Landor, a prominent figure in the advertising world, once said, "In a nutshell, a brand is a promise." By making a product or service a brand, we actually make a commitment to quality and satisfaction.

Even if you haven't officially defined your brand, you've got some idea about it. Then these simple tips from the next small series may help you define your brand.

1, use a separate phrase to describe the essence of the enterprise, at this time you have to consider the target audience. Like what:

Sales of high-end shop brand bags;

The pursuit of fashion trends are young people's personality art and fashion magazines;

A real estate contractor specializing in "green" buildings;

For the popular multi-functional digital Products website;

2, listing the enterprise, product or service and the target market has all the characteristics. If you can't think of a brand feature, refer to the following example:

My brand is __________ (fill in all the appropriate options).

Unconventional, conservative, inexpensive, artistic, stylish, natural, avantgarde, fun, simple, beautiful, high-end, traditional, concise, stylish, trustworthy;;--

3, from the list of all the characteristics of the selection of the most prominent 5--that is, the most performance of the characteristics of the enterprise, can distinguish it from competitors, and can reflect the target market 5 characteristics. These 5 keywords reflect the essence of the brand, should permeate all aspects of the enterprise, including the design of the website.

Finally on the definition of the brand method is here, everyone if there is a good way to welcome any time to add!

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