How to use the rules and regulations to plan the marketing behavior of the circle of friends?

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In the past few days can always see a few friends sporadic advertising, perhaps just part-time, perhaps just novelty, but this marketing method obviously does not bring the conversion rate, it can be said that these ads will only bring resentment and no real role.

In fact, friend Circle selling behavior I personally do not object to, as long as the grasp of the scale, hair some really useful things, friends circle marketing in a way is worth encouraging, after all, is an acquaintance to sell things, inquiries are more assured. But this understanding has not been recognized.

However, I believe that we must have a doubt, that is why other people friend circle selling goods can do, and I send a few ads will be others spit it? The reason is actually very simple answer, that is because in the eyes of others, you and selling things there is no direct connection, we can not change the impression on you. If you open a clothing store of your own, and you in the circle of friends occasionally appropriate to send merchandise messages, then people will be more easily recognized your role changes, and will pay more attention to your products, so as to facilitate the production of transactions, which is why other people friend circle selling goods to make money, and only to be pulled black. Therefore, to be a friend Circle marketing is not a good person, and will not be your product has a bright spot will certainly bring attention. Make Friends Circle sales, to master a few points.

The first one, you do which industry should fully reflect the characteristics of this industry.

For example, you sell skin care products, then you need to be at the right time to push some more beautiful skin and other information, do these in fact is for professional degree, as mentioned above, you want to let everyone for your products do not resent so you have to let everyone recognize your identity, if you can in the circle of friends to set up a beautiful skin of people's label, Then your every push will be read, because everyone recognized you, believe you, think you professional, your things are valuable to them this is enough. As the media opinion leader, we need the user's "worship", so as to reduce the information pushed unreasonable and filtered.

Second, since in the circle of friends marketing, then must pay attention to the whole product sales process of interaction.

You are a real person in the mind of the purchaser, and this narrowing of the distance can help you carry out a range of business activities. Purchasing guidance for buyers, for them to use the process of the problems arising in the answer, this may be easier to do in the early days, but in the late may be a bit overwhelmed, this time you can summarize a use strategy, let everyone solve themselves, but we must remember, In the circle of friends marketing must pay attention to the interaction between you and the buyer, this is not only conducive to repeat the purchase, but also to make you a loyal fan. Like some smart sellers will often bask in the pictures of other buyers, this method is worth recommending, one shows that their products have a market, and the use of the herd mentality of everyone to complete the sale of goods, kill the birds with one stone.

Third, according to user attributes accurate positioning.

Do business pay attention to the place, you open tea shop at the door of the school must be better than the office, this is the advantage of positioning friends benchmark. Friend Circle Marketing is like this, if your friend is mostly cock silk, then push some expensive watches, shoes, clothes and so on obviously no market, said this may be a bit straightforward, but the words rough, we have to see the purchasing power of the audience, sex ratio, most of what work, Analyze and decide what you want to do. In fact, in this process, we can also mining users. Prior to a friend on the microblog to send a number of women's underwear to buy instructions, and then in some related network red Weibo message to attract the attention of Weibo users. Then from micro-bo drainage to micro-letter, although are a stranger, but we all have a common attribute, that is, focus on underwear, are basically women. This means that from the source to solve the problem of friend Circle marketing positioning, direct induction of user attributes to make the entire marketing process more detailed and clear.

Fourth, the place outside the circle of acquaintances is the real market.

I have to say, King is really not very good. Even if everyone trusts you and feels good about your things, come to your store to buy things, you also need to know that acquaintances are more "served" than strangers, because in the eyes of acquaintances, your product must be good, it must not be expensive, if you have one or two defective goods in a batch and then by this friend two times to buy, Even if you are ready to change immediately after the sale, others will be thinking of your things in the end can not. Let's take a closer look at what I'm saying, right? The sale of acquaintances is actually not very good to do, because it involves price positioning and after the sale of things are more sensitive, we are involved in the money is always strange, so when you are in the circle of friends to do it, I suggest you to expand the market outside the circle of acquaintances, Like my friend from the Micro Bo on the drainage, rather than tightly stare at acquaintances King, this will be more conducive to their own business progress, after all acquaintances are so few, strangers group is the key to business.

Fifth, Friend Circle Marketing to eliminate blindness.

Many people do friends circle marketing with a lot of blindness, they do not know what time, what needs to send content, who is the target customer and so on. We should be clear that at any time, we can not be arbitrary and blindness, because this is a micro-credit marketing account, not a private account. We need to give the reader a clear orientation. Do micro-credit marketing, should be through the content to bring value to customers. This is vital, after all, the content is the only medium to convey the thoughts of each other, in addition, in my opinion to do the micro-letter friend Circle Marketing, we should consider the establishment of a mature, perfect service chain, from brand awareness, concept understanding, and then to attribute introduction, each step for the sake of customers, to meet the In this way, we can really establish their own value in the circle of friends, with the first batch of relatively heavy users.

Friend Circle marketing difficult but still have the opportunity to develop, as everyone said, as long as there is wisdom and executive power, Friend Circle marketing must be to some extent to flourish.

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