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Perhaps the internet marketing is too hot for the sake of the recent many netizens asked me how to enter this circle. After repeated answers a few times, I think it is necessary to write an article, so the next time the link to paste the past on the line, lest every time to repeat.
From consulting my friends to see, want to switch to do network marketing is mainly technical and design personnel. The two professions are more professional, but China is not a professional society. The professional life of a technician can only be 40 years old, and if you don't get into management then it basically means unemployment. So most people will change to the market.
Three ways to change careers
For a layman, to enter a new industry, the first need is learning. And the way of learning nothing but three kinds, self-study, free learning, money to learn. For self-study this kind of situation, is not in this article discussion list, because this kind of person does not run to ask me "How to change the network marketing" this question. All come to ask me, basically all need to teach.
There is no free lunch, don't expect someone to teach you for free, unless you also have the resources he needs. The complementarity of resources is the basis of a circle, and when you do not have these resources, the quickest means is to spend money to buy. Of course, if you are strong enough on your own, you can also enter the circle, but the time is much slower.
So how to switch to do network marketing This problem, becomes how to choose a reliable training organization. Training is a discriminating industry, mixed, true and false difficult to distinguish. So I do not intend to recommend which one, but to teach you a choice of methods, let you choose.
SEO level
First of all, when looking for a training organization, you need to use the search engine tool. SEO is an important means of network marketing, a strength of the organization, its own level of SEO is certainly quite high. Therefore, can pass the test of search engine, is a network marketing training organization's attributes.
Baidu Search for "Network marketing training" the word. From the results of the return, the front 8 are bidding rankings, there is no reference significance, so we directly look at the 9th. As shown in the figure, except for the bidding rankings, the "natural ranking" is the first "www.imakecollege.com" (Million Ma guests).
Internet reputation
Although the level of SEO is a network marketing training institutions attributes, but can not alone to make a decision, then you have to investigate the company's network reputation.
Word of mouth survey method is very simple, that is, Baidu search for your selected "organization name" to see if there is negative news. For example, you use Baidu search "Million Ma", in the return of the results, you should at least read the first three pages, check the relevant information. In addition to the "Web" search results, you also want to see "News" and "Baidu Know", in short the survey is the more comprehensive the better.
If you want your survey to be more targeted, you can even use the search method of "organization Name + Liar"! The method is learned from Luo, he has encouraged others to search for "Old English + liar" in Baidu, resulting in a negative news. I am also very curious to search the "Million Mary + Liar", the results did not find negative news.
Case study
After you have identified your online reputation, you need to further analyze the training cases for your target organization. Is the so-called famous teacher out of outstanding, if a training organization even a good student are not trained, and then a good SEO level and network reputation is useless.
As for the method of case analysis, there is no uniform formula, because each training organization exhibits different data, you have to do different analysis according to different objects. However, from a large point of view, it can still be divided into "basic statistics" and "case authenticity analysis" two steps.
For example, you first need to look into the employment of all the trainees. On the official website of "Yili", there are hundreds of millions of students graduating to a column, which lists the employment situation of trainees from all walks of life. From the data point of view, the salaries of its graduates are generally more than 3000 yuan, the high can reach 5000.
Of course, not every training organization's official website will provide such data, so the real analysis process may be far more complex than this, you need to play your imagination and excavation power. And the data may not all be true, and you have to find a way to verify its authenticity.
So how to verify it? Still take "Million Ma guest" as an example, their website home page has "the case of the Million Mary Students" column. Among them are fresh graduates, working people, and even executives and entrepreneurs. For these cases, they use the real-name real-name, what you have to do is to verify the authenticity of these trainees.
For example, in the 25 students have a named Guo Zhenbo, this year only 19 years old, has been a Beijing study consulting company Network Marketing director. It is said that this may be the internet marketing industry "the youngest leader ever", but for its authenticity, you have to identify yourself.
How do you distinguish it? The method is to contact the people mentioned in the case and try to get the truth out of their mouths. The more specific details are beyond the scope of this article and you need to explore for yourself.
Written in the last
In fact, what I've taught you here, just a choice of network marketing training institutions: first, through the search engine to find the highest level of SEO network marketing training institutions; second, investigate the agency's network Word-of-mouth, to see if there is negative information; third, study the company's past training cases to see where their students go.
After these three-step survey, you can basically find a reliable company. But "Master to lead the door, practice by personal", although choose which training institution is an important factor, but the most important is their own efforts. What needs to be specially reminded is that in the training of secondary knowledge is only one point, more important is the opportunity to meet friends in the same industry, expand their contacts.
Finally, I wish the line outside the successful career change, the line of the more upper floors!
Article Source: Lou Blog