Today, I happened to read a letter about how the hospital network marketing effectively improve the conversion rate? Articles, very long, many. I spent a few Zhong Cai reading, but I didn't seem to understand exactly what I said. How to improve the conversion rate of hospital network marketing, almost did not mention the key part, just said to build a good station, do well optimization, good service. Since it is to improve the conversion rate, of course, the premise is the flow, then flow came in, how to operate it? I have to say that the internet is flooded with these ignorant articles too much, many novice even after reading the article, the perception is slightly not high, still do not know how to operate. Then "How can the hospital network marketing effectively improve the conversion rate?" "This topic, I again today to revise." This article is the hospital Network Marketing blog Blogger Zhao Original, please respect the fruits of labor, reproduced please retain the original address. How can the hospital network marketing improve the conversion rate effectively? The answer is below, we only need four steps, the premise is to ensure that the site has traffic situation. A, improve the network system Tools since it is to do network marketing, then what do we need to have online? Convenient to others, convenient to himself. 1, hospital image site Hospital site is the key, including the speed of the site, the overall design of the site layout, site-related column content. 2, simple and convenient and diverse communication tools Everyone's tools are not the same, so we have to consider comprehensive, do not waste a flow, commonly used communication tools include: QQ, business, free phone, MSN, microblogging and so on. Remember, we want indirect and versatile communication tools. 3, details determine success or failure details determine the success or failure of everyone knows, specifically in this will not speak, detailed see my blog: Zhao: Hospital Network Marketing in the station article optimization. It is very comprehensive and can be extended as appropriate. II, the establishment of hospital image Engineering 1, hospital internal image internal image including the hospital environment, guidance, medical reception, hospital honors, hospital experts honor, the hospital activities. The main thing is to pack the inside of the hospital. 2, the hospital external image External image is very important, such as hospital participation in public welfare activities, participated in the earthquake relief activities, participated in the activities of poverty alleviation, participation in social and so love public welfare activities. Three, perfect customer service system 1, professional knowledge of the strengthening consulting staff, that is, our online customer service personnel, must be knowledgeable about professional knowledge, at the same time understand the combination of different seasons, patients do different interpretations. Also need to carry on the psychology, the etiquette aspect study, this is the perfect customer service. 2, consulting skills to strengthen consulting skills is whyTo learn the sublimation of psychology and etiquette. 3, customers are our friends This sentence is I often give us the following people, no matter whether the guests come or not, we first make friends. To be a hospital person to bear in mind: "Big hospitals do brand, small hospital to do Word-of-mouth" Four, sophisticated after-sales service 1, customer management This for example, we need to know the name of the guest, telephone, address, treatment items, birthdays, family members, preferences and so on. Concrete Why, change a bit to think about, understand. 2, customer visit make customer return visit plan, do not begrudge money, if necessary, buy two kg of fruit in person to visit, the effect is often very good. 3, late tracking development tracking development is like guests with guests, guests development guests. When a guest brings us a guest, we have one more. When all 10 guests are brought in? What about 100? Today, I took a break so long again to write the article, I hope the kind-hearted people reprint the time to keep my blog address ha. Then how can the hospital network marketing improve the conversion rate effectively? There's a lot of detail. I am here to explain what the big areas are, and what we need to pay attention to in each aspect. I hope everyone can understand how hospital network marketing effectively improve the conversion rate of the method skills. Near the Chinese New year, Zhao here to wish friends happy in the coming year, hair hair. Original articles Please indicate reproduced from the hospital Network Marketing Blog, this article address: http://www.zuiniuba.com/wlyx/63.html
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