How to improve the location and operation of local food websites

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Each webmaster at the beginning of the station, are very clear about their site positioning and the site's target customer base, then, in the specific promotional work, how do we find their target customers in order to more targeted to promote their own web site? The following individuals combined with the Changshu Food Network operation strategy to specifically talk about, Hope to help the new station friends.

1, first by the search engine included, add articles, so that the site looks full.

Because we are to do local food reviews site, just started shop to rely on our own to add, but the problem came to the shop is to add a good site can not be IP or not, so in the local more influential several sites on the ads, good indeed attracted a lot of members, So the people who continue to participate in the distribution of prizes through their members are also more.

Summing up a little bit of the site early words or to spend some money to let more people know that there are two of you this site is to enrich the content. How to keep your membership when people come. Can be discounted with the Business Alliance, on the site to issue discount coupons, members will often notice the dynamic of your site.

2. The website is included, the content also has, the following will begin to popularize, this also everybody cares most.

There are many ways to promote it:

The first stage of the promotion of prizes, in order to promote the site before we designed a post, comments to win the gift of activities, but also designed a simple and interesting "Happy Big Turntable" program, members can click the happy big turntable every day, see their own luck ... A lucky man can get a prize. Through these activities, the site's visibility, and the site's traffic has greatly improved. At the same time we also and the Local Life forum: Changshu Community to establish a cooperative relationship, in the Changshu community dedicated to eat in Changshu, music in the kitchen two plates, so as to enhance the membership and our Food Network interactive.

The second promotion method, I chose the Baidu Post search Sogou to promote, several times a day, the issue of different topics, but use different vest top. There is a picture in the post, the image with the name of the site and domain name or directly add a link. Posts to have practical content, the post-illustrated will not be deleted by people. But the most important thing is diligence! To the major forums to post publicity, to take the initiative. Post is also a skill, do not let others see the ads at a glance, so it is easy to delete.

The third method of promotion, special promotion. specialize in the production of a topical topic, at that time I did three topics: one is the Yangchenghu hairy crabs topic, collected not small about Yangchenghu hairy crabs Dynamic news, for this reason also specifically contacted the fish farm crab owner to visit, this also gives concern to the business and buyers of hairy crabs to provide a platform and exchange opportunities. The second is the special topic of the new dinner, at that time we and various merchants to exchange, the merchant introduced the meal of the dinner set out to add contact method. In this way, the people who care about the reunion dinner at a glance, not only to bring profits to businesses. It also adds to the stickiness of the membership. Another is about Changshu food court (Yu Jing Wenhua) of the topic, in fact, is a scrolling real navigation map, interested friends can go to our website to see!

The fourth kind of activity promotes the activity, the appraisal, we through the organization website member FB activity, the gourmet appreciation, the gourmet DIY, the suburb picnic ... Cohesion of the Web site members of the people, activities of the friendly cognition of everyone, improve the enthusiasm of the member interaction, but also solid business partnership. This is the fastest and most simple way to hype popular, Low-cost, quick. If it can be from small to large, to create a number of local characteristics of large-scale social activities, so not only to solve the promotion problem, there are better profit expectations.

Fifth QQ Group Promotion

QQ Group is the most rapid local information flow of the carrier, portal operators to build their own QQ group, will make the site's popularity increased a lot, at the same time have a good user viscosity. A daily paste, the site of their own news, classified information, Forum essence of the posts and friends to share, kill each other. can also join the local gas more prosperous, more active than the QQ group, the appropriate distribution of some ads to enhance the popularity of their own website.

The sixth kind of activity promotion membership card

Membership Card's function is: Members can be signed on the portal site discount or points. This can quickly realize the promotion of the website and register the number of members. So we also intend to launch a food card in the near future, that is, by card consumption can enjoy discount discount, of course, this also requires the support of major businesses!

The seventh kind of activity promotion adds the friendship link

The link here refers to the site outside the industry, and the content of the site is not directly related to the site, such link exchange can filter each other users, it is worth considering.

Local stations can not be very close to benefit, sustainable development. As we all know, the local station involves small, geographical restrictions, it is impossible to do large. Unless it is a big station in the province, but those individuals are not easily involved, do the city, county stations to take into account a year or two to make no money to prepare, and do not want to make what money on top. The main content, to attract popularity, improve the weight, occupy the market. Because the Internet is always developing, there will be future.

To this end, I hope that our Changshu Food Network can make effect, I hope more friends with my peers to explore the commercial model of the website.

This article by the www.csmeishi.com webmaster feeds