How to improve the user "conversion rate" in marketing website

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Before I begin to share my humble opinion, what do you mean by "conversion rate"? My understanding of this concept is to convert from an IP to a customer. As we all know, marketing-oriented Web sites are mainly sold on personal or industry sites with targeted keyword-related products. At present, many manufacturers have seen the network marketing brought by the user, so many manufacturers have chosen to make their own personal website and optimize the promotion, for the is to seize the network customers. It's not hard to make a website, it is not difficult to optimize the promotion, we all want a piece, in addition to the price quality of products and other factors, how to improve the site customers "conversion rate" has become the key to success or failure of everyone's competition

Web program: The Web site program is best to use the regular online mall procedures, users can be directly registered on the website account, account recharge, Site orders and other functions. People choose to shop online mainly for convenience, must grasp the network customer's heart webpage design: Because the product display type website, then the picture is essential, but a website image is bound to cause the website to visit the speed to be too slow, if a customer searches to your website, the long time website all can not display normally, basically Users will lose patience by simply clicking off. We can choose the faster the site space to place the site, home as little as possible using a large number of pictures, you can open a product display column, to maximize the speed of access to the home page, the picture plus alt information conducive to optimization.

Product Display: Product display should take "illustrated" way, for the characteristics of the product performance, innovative performance, unique features such as information to make a focus on the introduction of the product description of the text should be no typos, no grammatical errors, written in plain, A detailed explanation of the professional ranking should be made. Home page should set the main product recommendation period, this is a lot of sites using a hot product, so more can stimulate customers to purchase products related to: Have a product recommendation show, but also should be set up product related columns, product related columns mainly refers to the site to sell products related information, we give an example, such as your station Do is a small jewelry sales type of website, then can give the site to open small ornaments with recommendations, how to choose small ornaments, what kind of small ornaments suitable for the people and so on. These words can be optimized as long tail keywords for a website, which has two advantages.

First: The extension of the site long tail keyword number, so that the site's traffic has been increased.

Second: Improve the usefulness of the site, long-term update this information can often make their own website has a fixed user.

Humanity Design: The website should open the product search function, the on-line customer consultation system, if the condition permits also should produce the on-line product demonstration system, Provide a multi-channel payment system. These are all meant to make it easier for users to use the site, of course, a good after-sale system is also essential, pipe sales and management to the benign development of marketing-oriented website target keyword and long tail keyword search users are often potential customers, the same thing thousands or even tens of thousands of people at the same time to operate, then the finer The details of who have been more refined, who has taken into account the user's habits, then who can beat competitors to obtain a large number of customers. To maximize the conversion of the search users to customers is the King of development.

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