How to improve Twitter clicks

Absrtact: New Media era, many enterprises are beginning to explore the microblogging marketing. However, these companies often find that the content of the release is not high, or not. So how to increase the Twitter clicks? The following Network Marketing course experts to read the hair

In the new media era, many enterprises are beginning to explore the microblogging marketing. However, these companies often find that the content of the release is not high, or not. So how do you boost Twitter clicks? The following Network Marketing course experts to understand the publication of the mystery of Weibo.

1. The microblogging content is maintained between 123-130 words.

By analyzing the 200,000 links that contain microblogs, it is found that the highest click rate (Ckickthrough, hereinafter abbreviated as CTR) are those of 120 words to 130 words in length between the microblog.

2. Place the link in the position from the microblog 1/4 content.

Analyzed 200,000 link lengths including Weibo, and found that the most popular link out of the way is now about 1/4 of the Twitter content.

3. Slow down when you send a link to Weibo.

Analysis of 20 forwarding number of the higher micro-blog, found that the faster the sending of links, the lower click rate.

4. Find the word and find the right language.

Micro-Bobby, with the words "pass", "@", "forward", "please" and "look", does not have a higher click rate on the Weibo. On the contrary, there are "@ adddthis", "Marketing" and "@ getglue" These words are very low clicks (Adddthis is a collection and share button, Subscribe button Service website, GetGlue is a recommendation engine).

5. Timely use of paper.li system.

For all the words and phrases that are analyzed, the most advantageous phrase for hit rates is Paper.li (Paper.li is a microblog "dailyisout" that can turn Twitter information, labels, and lists into a daily web application).

6. Use action words: more verbs, less nouns.

After analyzing 200,000 small links, it was found that tweets containing more adverbs and verbs have a higher click rate than those with many nouns and adjectives.

7. Write Weibo on weekends

The analysis found that microblogs in Friday, Saturday and Sunday had a higher click rate than those in the weekly microblog.

8. Late Hair Weibo

In the afternoon, the Weibo has a higher click rate than it did in the morning.

In contrast to the above 8, do you find out why Weibo clicks are low? Grasp the Tao, will reap the effect.