How to increase the exposure of enterprises by micro-interview in micro-blog marketing

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As a new enterprise marketing mode, Weibo marketing is being valued and applied by more and more enterprises. Even some enterprises as a new channel of E-commerce breakthrough. How best, the fastest, the lowest cost of enterprise microblogging marketing has become the focus of business attention. Nowadays, the way and means of Enterprise Micro-blog marketing are varied and the effect is changeable. This paper will take micro-interview as the center, and talk about how to quickly increase the exposure of enterprises through micro-interview, as a reference for enterprises ' microblog marketing.

As we all know, the hottest two micro blogs are just Sina Weibo and Tencent Weibo. And these two big microblogs all have a common show--that is, daily micro-interviews. Micro-interviews each day will invite celebrities or celebrities, or the most recent show guests to each interview. And these guests are basically fans of hundreds of thousands of, millions of or even tens of millions of-class celebrities. Imagine, if these guests to help the enterprise forward a micro-blog, what will be the effect on the enterprise? The most direct effect is that the enterprise will get the fastest exposure, and still do not cost. If the use of micro-blog wording good, but also in the day of the micro-blog caused controversy, the number of people involved in the controversy, the greater the exposure of enterprises, which is the micro-bo explosion spread the perfect embodiment. The author has seen this effect in the last two days of his attempts. You can look at this picture below. It's just a boring question that brings 19 forwards and three comments, and the guest that I'm forwarding is only about 1 million fans. And these 19 forwards are done in a flash. Because his fans are helping you turn. This is the explosive effect of stars. The next point is how to get the micro-interviewing guests to forward for you.

The first step: first of all, the name of the enterprise Micro Bo think well. Because you're doing marketing for your business, you can't just take a name. The name is to increase the enterprise exposure degree basic. Keep in mind that names must be related to the business or enterprise products that want to increase exposure. Star in forwarding a name called "Zhang" and in the forwarding of a name called "Super-praise mobile phone" Weibo brings the marketing effect is very different.

The second step: the company's microblog homepage must be designed. This is the website design is a truth. It's important to be able to attract customers and the homepage image. Be sure to cater to the tastes of the fans. suggested that as far as possible to set the Micro-blog homepage as a guided style, do not start with the overwhelming introduction of corporate information and products, so the first feeling to fans is that you are to play advertising. The consequences will be the loss of fans.

The third step: as many as possible to establish enterprise Micro-blog account. Because each issue of guest interview questions fans are very many, an account may be the end of the program guests did not reply to you. Multiple Account Operators can increase the number of guests to forward your microblog probability, if the lucky guests all your account is forwarded, then you steal music.

Fourth step: Prepare before asking questions. Before the start of each interview program, we must first understand the content of this interview program and the guests, and the interview guests to make a basic understanding, including the guest's recent developments is worth collecting. With this information, you can ask a question that a guest would prefer to answer.

But one thing you must be aware of is that the answer to your question must be simple and straightforward, and try to keep the number of guest questions and answers within four words. Because the guest is not so good mood to give you dozen so many words, the guest prefers the simple clear question, the best is does not need to ponder the question.

Fourth step: The time to ask questions. Choosing a good time to ask questions can greatly improve your chances of forwarding your microblog. The best time to ask is when the program starts or asks the fewest questions. Because this time is the guest mood is the best time, is also he answers the question the most positive time, along with the question's increase guest will become lazier. and generally at the beginning of the program, the number of questions will not be many, the problem is very little. The exposure would be high if you could take up the top 10 questions with 10 Weibo accounts.

Fifth step: The content of the question. The question must be closely related to the guest, who will not answer a question that has nothing to do with him. The answer to the question is best controlled within four words, few guests are willing to play so many words to answer your question. It's best to ask questions that can cause fans to argue with you, and the more you argue, the greater your exposure. This is also a form of speculation. Always keep in mind that all you do is increase the exposure of your business or enterprise products. And your microblog name is your sign. Attract more fans through the interviews, and let more people focus on you. The content of Weibo has little meaning for the enterprise itself. But must control good hype degree, otherwise will be counterproductive oh.

The above content is the author recently in the Study of micro-interview program to come to some experience and ideas, if feel for you to help, please support, if the writing is not good to welcome criticism, we exchange learning.