How to maintain the value of Weibo in post-marketing customer base

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Weibo marketing is one of the most effective ways for enterprises to gain brand awareness. Today's microblogging marketing is also very hot, many of the mall (Jingdong, when, Fank, etc.) has long recognized the benefits of micro-blog, not only the spread of the rapid, propaganda ideas strong, cheap, but also to maintain their own user base, The use of micro-Bo to do E-commerce is also very feasible, now do a very mature where the object is to have their own a matrix, such as where the customer-prudential products, mobile phone van where guests, fan group, such as a series of use of accurate marketing methods to maintain the market, the efficiency is also more effective. If we can have the microblogging market will bring us more benefits.

One of the post-maintenance: Promotional Events

Use a number of commonly used promotional activities, such as limited discount, parcel post, full send and so on a series of activities to promote the user micro-Bo internal interaction, purchase behavior, activities to constantly change the way, so that users feel very fresh.

Post-Maintenance Second: Product content begins with the story

The most efficient and effective way to do this is Durex. Every day will use a small story and plug in the product map and site links, the most important is the story in the form of funny release, after the investigation of the current male and female friends the most attention and sharing of information is wonderful article, video, funny paragraph, Men are concerned about the news, while the beautiful handsome man is not contributing to the main factors of sharing, so the user's interest in the click, in the user's heart formed a brand image can not be obliterated.

Third-stage maintenance: Use of Weibo existing applications

The effect of micro-activities can be Xiao, first of all to give you a list of the last 2 days using the activity to obtain the effect of the diagram.

For a mall, the conversion rate is the ultimate benefit, and for a micro-blog fans are also carried out micro-blog marketing at the root, only the constant increase in the number of fans to be able to get a higher coverage, if your broadcast on average 10%, then only increase the number of fans. Micro-activities only need a few products to get attention, of course, there are lottery control, but most of the active fans, but also according to their own industry to determine the marketing method, not every industry can use. This approach is the best branding and the increase in the number of fans.

Post-Maintenance IV: Establishment of micro-matrices

When your fans reach a certain number, then it needs to be divided into different micro-blog attention, such as Specialty mall can follow the region to build local micro-blog, and the picture logo and the main micro-bo if a style, later Weibo fans can be upgraded by the main number @ Regional specialty network, or the release of activities. Micro-matrices are only used when microblogging marketing is fairly mature.

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