How to make marketing through single page

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For a long time did not write marketing articles, and today to talk to you about the Electronic business site of the single page marketing methods. About a single page marketing, I believe that a lot of stationmaster are more familiar with, may just contact this piece is not very understanding. For single page marketing, simply put all the product information, customer cases, such as focusing on a separate page, and then to this page for the core marketing, in fact, in this webmaster circle many webmaster like to use the topic to do optimization, and single page marketing and site topics are similar, so in understanding also better to understand. At present, a single page to do marketing is also more, such as glasses products, weight loss products, such as through a single page to do marketing.

Writing this article is because the author recently in the Optical Electronic Business website of the single page marketing, in the process has accumulated a lot of experience, there may be webmaster or marketers underestimate the single page marketing, the author or recommend that you do not underestimate this marketing method, although a single page performance form is very simple, However, if the operation of the appropriate will bring very good results, if you often focus on a number of weight loss products of the single page marketing know its effect. Today, I mainly share the experience of the single page marketing of the optical Electronic Business website. Through marketing this period of time, the author of the operation of the website through brand awareness plus a single page marketing, the effect of merchandise sales is very good, better is to let customers remember the brand, but also remember the single page marketing, The following author with their own experience to communicate with you.

First, create a single page

The first step in marketing is to plan and build a marketing page, this page is the core of the entire marketing campaign, is the most important, but also determine the success or failure of the key factors, said simple, a man to succeed in pursuit of a woman, the main point is that the man looks, Of course, looks can rely on dress up, and a single page marketing page planning and building is such a meaning, so be sure to work under the plan. In general this depends mainly on the planning ability of the webmaster, another is through the designer's cooperation, the following author of the planning of a single page of some of the principles and attention to the problem.

First: Impact

When I do a single page of the glasses website, the page is not attractive enough, just start not how many people consulted, and then found the reason, the author of a single page lack of impact, so I think if the visual effect of the page is good, the user's vision or psychological impact, so that users have the desire to continue browsing. Another is the design of a most iconic and loud slogans or advertising language, highlighting the best selling points, highlighting professionalism. For example, the author of the glasses on the website of the advertising language: "Wear billion ultra myopia glasses, restore vision only one months." Suggestions in writing can be added some of the most professional, most effective, invalid refund and so on.

Second: Ask questions to help users build demand

Want to attract users to read the content of the page, and the final form, you must do is the content of the page to attract users. What kind of content is most attractive to users? I think, is to help users solve the most need to solve the problem, so in the single page marketing should be the most tangled users, the most want to solve the problem on the page, first to the user to a blow, let users know the content of this single page to meet their own taste. For example: Are you still looking for myopia and can not find good glasses and worry about it? For those who are worried about the problem to see these problems, the heart can not be swayed? In fact, this is to build demand with users.

Third: Give users a great surprise

Many users like the value of the surprise, even some users only to pursue the value of the surprise, the market does not have a lot of discounts on the sale of it? Many users like this, so we can also through a single page to give users the value of surprise. You know, the amount of renminbi to spend, the value of these renminbi is not worth, this is the user's most concerned about the issue. So we must tell the user that the money is worth it, and it is worth it. About the price can beat itself, do not beat at a loss.

In general, to do a single page marketing to do the content around the user's psychology and needs, to do a step-by-step and direct hit the user deep inside, through the page infection and attract users.

Ii. Flow Import

After a single page design, start to do the flow of imports, the flow of the introduction of the method is to promote the main rely on the executive force, so want a lot of traffic must be promoted to the end. The author in the promotion of glasses Electronic Business site single page is through advertising, soft text promotion, Taobao merchants and Taobao customers to promote, another is through the know, QQ Group, e-mail, etc. to promote, on the SEO aspects of the author has done a lot of work, can get many target users. On the promotion of this piece of the author has no good experience to communicate with you, the above said the promotion of the method we all have a better understanding and good, nonsense will not say more and then look down.

Third, seize potential users

The author in the promotion of that period of time, a single page every day will have a lot of traffic, but the author through Baidu statistics and dialogue analysis found that in a large number of access users not everyone will choose to buy goods. On the contrary, there are not many people who can buy goods directly after reading a single page, each 200-300 people will produce one. I think that those who do not buy goods, there is a part of the people have consumption needs and ability, so I came up with a way to put these people's data information left, in the future two times to sell.

How can let the user willingly to leave their information, the author used two methods, the first is through the software to obtain user access information, the second is through the free marketing strategy to leave the user data information. For example, add So-and-so QQ, free to receive 100 yuan worth of glasses protection common sense ebook. This has left a contact, and then slowly contact can be, in addition, through the free subscription to leave the e-mail, this method can be the user's QQ and e-mail to import the database, the effect is very good oh.

四、二次 Sales to deal

When the author collected the data of the potential users, began to two sales to the user, to facilitate more orders. The author used several common methods, such as through a variety of promotional activities, with Taobao, website, and so on, and often held a variety of promotional activities, such as second Kill, group purchase, on the basis of incentives to promote users to order. In addition, regular email to the user, the content of the message to prevent myopia and some common sense skills, long-term to guide and affect the user. The author through these methods to do two times sales and transactions to the company to bring a very good profit.

Writing at the end:

Above by billion optical network http://www.yichao.cn/original editing. This case is not written in detail, so it is not written in detail in order to prevent advertising information. In general, single page marketing is a good marketing way, than other marketing methods are better, after all, product information, etc. are concentrated in a single page, may be bidding on the webmaster to this kind of marketing is better, of course, write this article is personal experience, can refer to or can not refer to or make recommendations.