How to make the network Word-of-mouth marketing

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The whole world has been amazed by the process and results of President Barack Obama running for the presidency through the Internet. A black man relies on the power of online Word-of-mouth marketing to successfully enter the White House, is Obama to rewrite the U.S. presidential calendar, is Obama let us see the power of online Word-of-mouth marketing is how big? No one is not impressed, No one would have expected the effect of Obama's online Word-of-mouth marketing.

Perhaps the success of Obama, let me start to pay attention to online Word-of-mouth marketing, the network is deeply attracted by Word-of-mouth marketing charm. Now, online Word-of-mouth marketing has been more and more companies have high expectations, because it seems that there are many industries began to profit from the positive word-of-mouth spread. and online Word-of-mouth marketing is also a very cheap or even free network marketing tools. But to really carry on the word of mouth, many enterprises began to revolt, suddenly become helpless up, and even finally back to the network advertising circle, the Word-of-mouth marketing into a "word-of-mouth" advertising.

Here, we only discuss how Word-of-mouth marketing is done? Since last year in Yili Network Marketing College study, through the study of a complete network marketing system, let me sales-oriented, marketing-oriented web site planning, operations have a general understanding of the normal will also be on the king of the Webmaster network, punk's China webmaster stations and other sites wandering, Through and master friends to exchange and observe the professional network planning, operating website, for me to continue to learn network marketing provides a lot of useful reference.

Next to "Talk about Word-of-mouth marketing and network Word-of-mouth Marketing" has been mentioned: do online Word-of-mouth marketing, must be Word-of-mouth and Word-of-mouth marketing has a clearer understanding:

The effect of Word-of-mouth can be magnified without limit, but the word of mouth itself is no way to do out of thin air. Word-of-mouth is relatively active, it interprets the attitude of consumers, if there is no enterprise without good products or services, fabricated Word-of-mouth is a fragile, on the internet this is particularly prominent.

The whole process of online Word-of-mouth marketing may not cost a lot of money, but it's definitely not cheap. Although online Word-of-mouth marketing does not spend hundreds of millions of dollars in a few 10 seconds like TV commercials, the time, energy, patience and sincerity you spend can not be measured by money.

In my opinion, the network Word-of-mouth marketing needs to develop some strategy, what tools to use, what platform, how to evaluate the effect, no matter what industry is in the business, it is necessary to grasp the direction, have their own considerations, because there is no unified standard. Only in the search for their own is the most suitable for their own way, but still a lot of small skills are many people do not know, we all learn from:

Start with your closest friends

Before you really start, try to convince your best friend to buy or use your product or service. Word of mouth is itself a process of passing commodity information among trusted people, and if positive commodity information is not communicated smoothly between you and your friends, you should not expect them to be widely disseminated in the form of Word-of-mouth.

Second, the gradual not to ask for quick

You can't ask consumers to follow the same strict schedule as the advertising media you buy. You must first have a good product or service to make them happy, by eliminating their doubts about you and gradually making them feel better and more confident about you, you need to help them communicate their word of mouth with a variety of tools, and you need to be thankful when they spread your product or service. The internet has made many things very fast, but the process of word-of-mouth is sometimes slow, because most of the communicators are consumers you can't control.

Iii. finding the right opinion leader

Although online Word-of-mouth marketing is a steady job, in most cases opinion leaders can help you with less. So it's important to find an opinion leader who really likes your product. One thing to note here is that it is sometimes easier to look for or nurture opinion leaders in a fan group of your product than to turn industry experts into fans of your product.

Four, passionate, keep a sense of humour

Most of the time, consumers are obligated to help you spread your word of mouth. So as a beneficiary, the executive side of corporate and Word-of-mouth marketing must be passionate about all consumers to feel your support and encouragement. Sense of humour is also very important point, entertainment, funny for Wang is the Chinese Internet, Film circle of the status quo, can make people laugh information more easily by the population mouth.

V. Honesty and Responsibility

Put it last, but it is the most important. The internet has given us many rights, many rights rich Internet, the massive information Internet, appears the information asymmetry the situation to be less and more, the lie is more and more easy to expose. Honest is the only way to win the favor of consumers for a long time. Similarly, the enterprise to the consumer, to the society displays the responsibility also may through the network lets the consumer glance. Do not try to deceive and conceal anything, that will ultimately be just a lie.

Author: Lu Xiaodong

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