How to make your online marketing copy a super salesman

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Copy is the product and consumers to establish a bridge between communication, it tells consumers the product information, the advantages of products, consumers can get the benefits, and strive to impress the target audience, so that they are ready to buy. In the network marketing, the importance of copywriting is particularly prominent, in most of the time, the network marketing copy directly acts as a salesman role.

In the network marketing, there are copy everywhere, such as corporate information, product information, promotional, soft text, page copy ...

How should copywriting be written to impress consumers and stir up his desires? This is a mental life, but also a technical work. To write good copy, there are many methods and techniques, "more specific" is one of the important, but often by many writers ignored one.

We often see this description on various web pages, "lowest price," "Best quality", "the best technology, these descriptions are not wrong, but also absolutely not good, such descriptions are often more imaginary, exaggerated suspicion, similar to such a copy, consumers are just to see it, not pain does not itch, look over that forget. Therefore, the copywriter should write more specific, to give consumers a practical, measurable standards, in order to give him a more profound impression. How well do you say it is of good quality? How low is the price? Just like the robust pure water advertising, if it is only to say "deep purification", rather than say "27 layer purification", then this advertisement will not become a classic case, has been discussed by many people.

How can copywriting be more specific? For this, vegetable root tan think can start from two aspects!

Number one: Multi-use numbers do not suffer

The figures will give consumers a more intuitive impression, but also make the copy more convincing. For example, there are two shops to promote, the family said "price promotion", the family said "25%", it is obvious that the latter's statement will be more attractive.

This method can be used frequently in descriptive product functions and promotional activities. Vegetable root tan in the light of science and technology construction marketing site, for the lighting technology product description on the use of numbers to intuitively depict its selling points. "The efficiency of dust reduction increased from 30% to 90%, more than 50% of water saving" such a statement is very specific, consumers will feel more credible, but also more intuitive to understand the benefits of the product, and if the root tan write "dust rate has a great increase in the amount of water saving, so the text is clearly not what role."

Second: Find similar analogy

Looking for similarities, metaphors, and using proper descriptions will make the product's characteristics appear in the consumer's mind in a more concrete way, it is like the advertising language of the Dove chocolate "milk fragrant, silky feeling", the merchants to the smooth taste of chocolate as a selling point, that its smooth to what extent, advertising language gives the answer: like Silk. This description allows consumers to instantly understand and expand Lenovo.

The copy of Apple's product is also excellent in this respect. In general, many people write "top pixels" when it comes to clarity, and Apple doesn't say that, and it gives a more specific description: "The pixel is clear to the extent that people can't see it." "When describing the material of a particular product, Apple did not say:" It uses top grade materials. Instead, the material is used for aircraft manufacture. "This way of describing, so that consumers can understand the product, and impressive."

Vegetable root Tan for mask Powder Product Description Product page, also used this method, to highlight business is aseptic production advantage, vegetable root tan is not write: "The highest standard aseptic production room", but said "comparable to hospital operating room sterile production room", consumers see here, can understand, aseptic to what extent? Oh, Same as the hospital operating room. By playing this analogy, consumers have a more specific and intuitive understanding of the product's selling point of aseptic production.

"Copy more specific", in fact, that is, so that consumers can better understand your products. Only he knows, can really seduce him. So, write a copy, less boast "this is the best, lowest price, best, most advanced", to point the actual specific description, can really impress your audience!

The original text is published in: Vegetable Root Tan Network Marketing organization http://www.cgt88.com, vegetable root tan global Start, welcome reprint, reprint please provide source. Thank you very much.