How to microblogging marketing enterprises

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2012 is a microblog marketing year, which enterprise mastered the micro Bo This platform, also mastered the success of 140 words of micro-blogging experience or his convenient, fast features, easy to participate in all. He has a quick update, high frequency and strong timeliness. Enterprises to release products related information can reach rapid dissemination, as the "butterfly Effect" spread, wildfire, hundreds of thousands, thousands of people can see the release of information, resulting in a huge amount of orders, so become a new marketing means, its enormous economic benefits are immeasurable. However, do micro Bo marketing or need to do a few points to successfully enter the world of micro-blogging.

First, micro-bo marketing Preparation

The timeliness of Weibo, though immediate, but it all needs to be built on the basis of tens of thousands of Twitter followers, with a few, dozens of, hundreds of, thousands of of the micro bloggers to send a marketing microblogging effect is insignificant, which requires the initial microblogging marketing to create a group of high-quality fans of the microblogging master, How can we build a microblogging master with high quality fans?

How can a blogger have the passion to create high-quality, high numbers of fans?

Second, microblogging marketing solutions

If the enterprise has excellent qualification in China, coupled with a strong user group, but also has excellent marketing promotion team, then micro-BO marketing has taken up a lot of advantages, enterprises can promote the Department of everyone to stay to micro-BO platform, open micro-blog account, and give a certain amount of time to do the accumulation of fan work. The accumulation of fans is a long and tedious process, in order to inspire the team's enthusiasm for the work, suggest a pay commission, and the incentive to reward the radical model.

1, establish a good incentive system

Set up daily microblogging promotion tasks, achieve tasks, or exceed tasks to reward different items or Commission rewards

2, the team began to establish their own statistical system, the number of daily micro-bloggers, fans, quality and so on, the selection of Week star, Moon Star, Star of the year, to get the ranking of the micro-bloggers can reward commission or items. This fan's accumulation process becomes passionate and full of anticipation. greatly improve the efficiency.

3, with high-quality fans, and a high number of fans will be able to start the microblog marketing,

Organizers can assign product promotion tasks to the promotion team, each blogger begins to publish different tweets about (tasks), and then counts the number of followers forwarded, the number of effects they receive, and the number of comments and responses to the task Weibo, which can be rewarded with different commissions or items.

4, statistics within a certain period of time, micro-bloggers actively release the company's internal business micro-Bo quantity and quality, and the micro-blog comments and responses to the number, based on this data can reward different commission or items.

5, statistics each micro-blogger development of the number of micro-bo, and the number of tweets posted Weibo and the number of comments and responses to the micro-blog, according to these data can be rewarded with different commissions or items.

6, the statistics of micro-blog The main release of the company's Web site traffic, and the resulting consumption to give different commissions or items.

7, the micro-blog to publish micro-blog and guide fans to the site registration or user survey completed to give different commissions or items.

Iii. Summary

Through Weibo marketing, the company's new products have been rapidly promoted, and bring benefits, staff work enthusiasm has been greatly improved. Quickly join microblogging to promote your products!

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