How to operate mail marketing

Mail marketing may not be unfamiliar to everyone, but many people may not have heard of the concept of database marketing.

Perhaps you have not heard what is the database marketing, but I believe that each of us have received mobile phone mass information. In fact, this is the most traditional database marketing. Baidu to the database marketing is this explanation: Database marketing is the enterprise through the collection and accumulation of members (users or consumers) information, after analysis and screening targeted use of e-mail, SMS, telephone, letters and other means of customer depth mining and relationship maintenance marketing methods. Or, database marketing is an entirely new means of marketing that aims to establish a one-to-one interactive relationship with customers and relies on a large customer information base for long-term promotional activities. is a set of content covering existing customers and potential customers, can be updated at any time dynamic database management system. The core of database marketing is data mining.

But I share with you the database network marketing.

What should database Network marketing include? e-mail, this site members, QQ and so on are all database.

For these databases that we have mastered, and constantly repeatedly marketing our products and services, called Network Database Marketing.

Since today's theme is email marketing, then we will come to understand how to do a good job of network marketing.

(1) To collect the real valid email address

In fact, there are many emails on the internet, it is difficult to confirm the authenticity of these e-mail addresses. And the cost of registering an email is low, so there are a lot of invalid emails. How to identify the authenticity of e-mail addresses, this can be searched for this e-mail address, to see if people have recently used online.

(2) The age of the mail, hobbies, occupations and so do subdivision.

How does this work? If you have a website of your own, it is much more convenient to know the data. If you see an email on the Internet and you have it stored, this is a bad idea. Unless he talked to you.

(3) For different user groups, prepare different mail template scheme

This does not say everyone also understand, simply say, you are a selling baby supplies, you send your products to a newly graduated college students, the effect is greatly reduced.

(4) for the same promotional activities, prepare different speech or advertising language

(5) Select an appropriate time to send the message to him

In fact, as far as the author is concerned, if it is not a holiday how to write promotional copy good? Then look at the Beijing east of the activities of a few times almost understand.

(6) The content of the mail, you can properly insert some interactive environment, such as: reply to the message, you will get ...

(7) A variety of channels to integrate into the mail, such as: contact information, micro-blog, micro-letter, QQ, etc. (to meet different people through different ways to understand activities)

(8) Do statistical analysis, so that the next time to continue to carry out

Phone typing trouble, for the moment to say so much. Many people think that now everyone has QQ, Micro Bo even micro-letter, who also use e-mail!

But in fact there are many people use e-mail, especially QQ mailbox.

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