How to play "position advertising marketing" should be effective?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

I uninstalled the Foursquare that was installed on the mobile device. At that time, I installed Foursquare is also in such a consideration, that is to see if the installation of Foursquare can my life has a real different impact. But the answer is yes.

In fact, I am a loyal supporter of social media. I support the use of Twitter, Facebook, LinkedIn, Flickr, and other social networks. Recently, I have added scribd to the list of my sites and are trying to use getglue.com. I believe that I rely on technology to achieve my specific life goals, and constantly increase the technology tools to make it easier, faster and better to achieve these goals.

One of my goals is to share this idea with users I have a common interest in. Twitter helped me achieve this. When I need to, I want to connect with colleagues and collaborators. In fact, Foursquare and other applications are unable to answer my exact needs, and its importance to me is declining. I have neither gained value from these networks nor added value on the web.

Of course, it's just my experience, and I know some users have got what they want. Foursquare and other classification applications have great value for club members, travellers, and so on. There are a lot of people interested in this, but a lot of people are not interested in it.

Advertisers are attracted to location-based social networks, mainly because these networks quickly become a place for many people in the region that provide services and functionality that we have not seen before. But there are not enough reasons to develop real strategies. When we interact, the application is not quite the same as a magazine or TV program. If everyone wants to watch a particular program, you can go ahead and put an ad in it. If everyone wants to use a particular application service, you need to make sure that the interaction between the brand information and the application function is achieved. This is a basic and different practice, and it is not simple.

Perhaps studying several brand cases is the best way to determine how to use a location-based application service. There are a number of cases in the industry, but the following three cases have proven to be very successful globally and demonstrate how to integrate information with functionality.

In Australia, Coca-Cola set up an account called "Cola Machine Fairy" on the Foursquare website, which will visit a cola machine in Sydney and place a magic can. Then check and advertise the place. The first person to find this can get a reward, like a gift certificate from a clothing store. This kind of activity is excellent, because it enters the brand activity directly, shares the joyful, uses the Foursquare, this brand can create a new hero and the idol image in the Sidney.

McDonald's, for example, has launched a major event to promote visa payments. Advertising Center is a new symbol, with this thing you can buy food. To support the event, the company uses the Brightkite Web site to get a brand badge and a 5 dollar coupon for five consecutive landings.

I think I might install Foursquare again. In fact, I often visit the site when I travel frequently.

(Original: September 24, 2010, compiled: Song XI)