How to promote search engine marketing in small and medium electric business

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to the National Internet Information Office data show that 2012 of China's Internet users have exceeded the 500 million mark, the end of the year will break 600 million, 500 million netizens, meaning that every three of the people with the Internet in close contact. Our community more than 50-year-old old uncle now also began to use Baidu search information, began to listen to MP3 on the internet, watching news, such as the author know that the mother of a friend 64 years old, every day at home on the internet to watch the news, watching Entertainment, and his family is only 3 years old, even the mouse is not stable also know the internet to see merchant, therefore, Now the Internet, whether the elderly or children, have begun to net, in the face of this huge market, know according to dress think, whether it is a red sea or blue sea, will have a lot of marketing opportunities for small and medium electric business site, it depends on you can seize the opportunity.

In order to communicate with you small and medium-sized Web site search engine marketing experience, the author in accordance with clothing wholesale website to promote some of the experience, sorting out some simple theory and implementation methods, I hope that we have some small help:

What kinds of search engine marketing

Search engine marketing, is English search Engine marketing Chinese translation, referred to as SEM, its fundamental is to master the habit of users to use search engines, through the information of the opportunity to cable the product or service to the target users, say simple point, is to use the search engine this platform, To promote the target users, search engine from the type can be divided into two categories:

1, Pay-click mode (Baidu Promotion)

At present, the most common way of online marketing is to pay the promotion, to the service provider to pay a certain fee, simply to buy ads. such as Baidu promotion, through the price of the way to let the site ranking in the search engine natural ranking in front of the number of clicks calculated costs.

2, keyword optimization method (SEO)

This approach has made more and more companies pay more attention, because it is cheaper than the price ranking, the effect is better, the validity period is longer. This method is more and more people engaged in the SEO, through this technology to enhance the quality and weight of the site, so that the site better and faster to reach the search engine computing ranking algorithm standards, thus in the natural search results to get a good ranking, so as to obtain free flow.

The above two methods are the same place is a good ranking, the former marketing effect is fast, the latter needs a long period, but the former than the latter need the capital cost is much greater, so more and more e-commerce sites are willing to optimize the way to get ranked. Whether it's a paid promotion or keyword optimization. Whether it is paid to promote or do keyword optimization, are inseparable from the choice of keywords, keyword targeted directly related to the site conversion rate of the problem, in this, I know according to simply say from the key words of some experience and experience:

One: high-frequency words (target words)

This type of keyword search for more users, by the user searches the frequency is high, the visitor searches these words purposeful, but the conversion rate is not necessarily high, for example knows according to the clothing "the Silk stockings" the word, through this word arrives the website visitor not necessarily is wants to buy the sock, may just want to see what new style, or male netizens see through the stockings of mm, for doing Socks wholesale website, 3% conversion rate is very good.

Two: Associated words (related search)

In the High-frequency word based on the extension of some words, is often said the relevant search term, a user's search is usually composed of 3-5 different search, according to the relevant data statistics, the number of searches in more than 3 times the total number of points 78%, search more than 5 times up to 29%. Therefore, I know that the proposed electric business site should be based on high-frequency words, the expansion of 3-5 related words. So the chances of visitors choosing us are much greater.

Three: Edge word (that is, long tail)

Two years ago, the people who do the website do not know the long tail word is normal, now do not understand the long tail word in search engine marketing lost a chip, these marginal words have a very unique nature, the general search volume is not high, but targeted very strong, conversion rate is high, and optimization rankings simple. Such keywords are also a tool to obtain traffic.

The author through these words in the knowledge according to clothing website carries on some practices, also has achieved some effect, because only one months new station, the effect has not fully played out, has the interest friend to be able to exchange more. As for the keyword optimization is not said here, nothing but the station and outside the station at the same time optimization, but inside the details are very many, not one to say, online such a lot of articles.

As for the promotion of paid-click, know that there is no experience, I hope to have experienced friends to share the exchange. Article original: Know according to clothing (http://www.52socks.com), reproduced please keep the link, thank you for your cooperation!!